Valeria Maltoni, the marketing expert and subject of my last post, has a fascinating list of tips that may very well change the way you do marketing. Her tips are based on permission marketing a strategy where you ask permission before sending advertisements to prospective customers.
Permission marketing is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first “opt-in”, rather than allowing people to “opt-out” only after the advertisements have been sent.
9 Tips To Consider
1. Newsletter Subscriptions: ask for permission to add people to your newsletter list. You may see a dip in the growth rate of your newsletter list but your new subscribers will be of higher quality to your business
2. Subscribe to email: Give people the chance to subscribe to your email whenever possible
3. What others purchased: Let your readers see what other people have bought, testimonials of your service, and even a poor review. By including a poor review you are demonstrating you are transparent
4. Comments: make commenting available as much as possible as often as possible on your site. If you have forum capabilities that is even better as it allows commenters to communicate directly
5. Give First: Make sure the first time a potential client hears something from you it is not a sales pitch of any kind. Add value and give something first before asking for something in return
6. Ranking Content: Create a method of allowing your readers to rank your content and vote for their favorite or most “useful” articles
7. Encourage Critiquing: encourage and foster an atmosphere where readers, peers, and clients can critique your work or present alternative ideas
8. Follow a Plan: Take everything in steps, follow a plan, and take your time building trust through permission in your marketing mission
9. Ask,Ask,Ask: One answer does not satisfy all inquiring minds. Continually ask questions so as to understand your clients. Show that you value their concerns by illustrating how your services or products can help them in their lives