Entrepreneurs & Job Seekers’ Tip #1: Utilize Box.net Linkedin Application

FoxBusiness.com published this deansguide article 2-18-09

The focus of every entrepreneur and job seeker should begin and end with the concept that in today’s world you must become a go-to source of information for your target audience. If you provide valuable information, provide it continuously, and provide that information without asking for anything in return you will be very successful. The first step to becoming a go to source of information? Utilize Linkedin.com to it’s fullest capabilities.

Tip #1 Utilizing Box.net Application

Box.net is a free application that you can load onto your Linkedin profile. The application allows you to upload pdf files, videos, articles, or links into one neat storage area. Your files are then made available to anyone interested in accessing them.

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Strategy of a Go-To Source of Information

The idea is for entrepreneurs and job seekers to give valuable information while they build their network. By creating your mini resource library on Linkedin, utilizing Box.net application, you will do the following for your career:

  • Establish your networking presence online
  • Attract new networking partners due to the fresh information you provide
  • Help others with challenges in their business
  • Create a reason for people to view your profile by giving value first
  • Utilize “What are you doing now” message to alert your network of new content you will share
  • Create opportunities for exposure, stay top of mind, with Linkedin updates every time you add to your application(s)
  • Drop the url to your profile in comment sections on  blogs inviting people to download the free valuable information in your Box.net library
  • Increase traffic to your profile

These are just a handful of the benefits that the Box.net application will provide you and your network in your strategy to become a go-to source of information. Linkedin is the key vehicle to drive your message. It is up to you to find the resources of value and deliver.

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Realtors Do You Understand the 5 Levels of Twitter Acceptance?

One of the best tools for measuring your commitment and understanding of the micro-blogging power Twitter.com comes from social media marketing superstar Rohit Bhargava the inventor of Social Media Optimization. In his article “The 5 Stages of Twitter Acceptance” Rohit has brilliantly and accurately outlined the evolution of many Twitter users. The graphic clearly highlights each stage and it acts as a measuring tool to those who have progressed forward in their acceptance.

The 5 Stages of Twitter Acceptance:

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Courtesy RohitBhargava.typepad.com

My Acceptance Process for Each Level

1. Denial: One of my first blog posts of the summer of 2007 was to challenge Twitter’s validity as a tool-I instead described it ” Twitter becomes the equivilent of your well meaning but very nosy “Italian Grandmother.”

2. Presence: I simply went through the motions

3. Dumping: I inundated twitter with MY BLOG POSTS only a big no-no on any social networking site

4. Conversing: I reached the conversing stage 6 weeks ago as I really began to understand Twitter’s power 4 months ago. In this stage I knew I was progressing but I also knew something was missing-I was not a go-to objective source of information

5. Microblogging: I am now authentically building relationships 1×1, I am bringing in valuable information to the mix for other twitterers to ponder, and I am far more objective and willing to support the community

Does Twitter Really Help You Build Your Business: Ask Amazon.com

Reuters.com published this deansguide article 11-25-08

Twitter.com is fast becoming the go-to source for small and big business marketing. For me, Twitter represents my greatest content resource, broadcasting opportunity, and a fantastic networking opportunity with industry leaders. One of those leaders, Guy Kawasaki, dropped a “tweet”, aka mini message, about the power of Twitter in growing your business.

The following is a comment, on MotleyFool.com, answering the question: “Does Twitter Help You Build Your Business?”:

  • On November 24, 2008, at 3:56 PM, j2xl wrote: I work at Amazon. During a lunch break last March I wrote a simple bot that posts Amazon’s deal of the day to Twitter. Since then I’ve added Lightning Deals throughout the day. The bot now has close to 3,000 bargain-hunting followers and drives all sorts of orders every day. Add it to the list of Twitter success stories. Check it out at http://twitter.com/amazondeals .

Analysis:

Big corporations like Amazon, small firms like Innerarchitect.com, and entrepreneurs like Adam Helweh of Secret Sushi Creative are building their businesses, creating opportunities, and connecting with industry leaders on Twitter. The next time you are looking for a method and strategy to increase your business, make new connections, find opportunities, look for a job, or broadcast news about you–look no further than Twitter.com. It is your “mini PR release-sound bite broadcasting” tool.

Adam Helweh

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Realtors “Measure” Your Success For An “Unfair Advantage”

FoxBusiness.com published this deansguide article on August 5, 2008

Guy Kawasaki talks about the differentiating factor in a business being that businesses “unfair advantage.” The one person, product, or service that nobody else in the niche or industry can duplicate or “touch.” This must be quantifiable and measurable in order to illustrate the true value to the market.

Lawyers measure their success, in many cases, through their percentage of wins in the courtroom. Professional baseball players measure their success through their batting average or wins. Chefs measure their success through restaurant reviews and Michelin stars.

Here Is The “Salesperson’s Problem

Unfortunately sales people often measure their success by pointing to their sales volume, innocuously siting vague buzzwords like “value add” and attempting to push the idea they are experts without providing any objective outside source for validation

Examples of “Old School Hard Sell” Measurement

When Realtors utilized their promo, marketing, or ad materials they often site the following “reasons” for consumers to blast down their doorway:

1. Sales Volume: Sales volume does not equate to salesmanship, customer service, or expert knowledge. Selling big volume can be, and has been in many cases, the product of nepotism, favoritism, smoking white hot markets, and the always present hard work

2. Top Producer: Brokerage top producer logo’s and marketing materials are an attempt to impress consumers by showing experience and effectiveness WITHOUT really showing anything of detailed substance

Top Producer “tags” are only relevant to a consumer if you can negotiate a great price to sell their home or help them buy a home. It is more relevant if you can show properties before they hit the market or warn the consumer about a problematic area

Differentiate Through Measurement?

1. Find Measurement: Find a stat that consumers can understand and appreciate. One that they find value in and believe is helpful to their needs

Differentiating Measurements

1. Sales Dollars Below Asking: Why not keep a running spreadsheet on sales dollars below asking? Or find a measurement that will describe your ability to negotiate and save your clients money

2. Go-To Source Before Market: Can you find great properties and offer a full list of properties no other agent can offer to consumers? Can you do this prior to the property coming on the MLS? Can you be perceived as a go-to source of information? How about a stat you keep of the number of properties you sold that were not on market as a method of showing your ability to bring more to the table?

3. Transaction Savings: Is their an affiliate relationship that you can leverage that brings dollar savings to your clients? If so can you total the dollar amount into an impressive measurement tool that shows how consumers benefit by doing business with you?

“Hyper Local” Blog Strategy Is Realtor’s #1 Weapon Of Mass Introduction

The following is a brief description and outline for Realtors to consider when formulating strategies for their blogging efforts, considering SEO tactics, and preparing an action plan for their next generation online marketing campaign.

What Is Hyper Local Content?

Hyper local content is content that describes a community’s characteristics, assets, and overall climate. It is a method of blogging that produces a wide variety of information about a community not restricted to real estate subjects.

Hyper Local Content Topic Examples

Schools; Political scene; Dining; Parks; Festivals; New businesses; Local businesses; Concerts; weather; community services; non profits, charities; local heros; historical buildings; WiFi access; coffee houses; public transportation; city planning; sports teams; where are they now segments; and the list goes on and on

How about this for hyper local content: Realtor John Harper’s brother Craig and friends jam for fun and profit

Why Is It Important?

1. Become an expert on your area

2. Perception as community go-to source of information

3. Search Engine Optimization on multiple topics provides exposure during multiple topic searches

What Does It Mean To Your Blog?

1. Never ending source of content

2. Well rounded content

3. Internal linking strategy

4. Multiple subjects provides multiple “Guest Contributors” possibilities

5. Opportunities to provide exposure to community businesses, citizens, and policies

Hyper Local Blogging “Superstars”

1. Teresa Boardman St.PaulRealestateblog.com

2. Kevin Boer 3oceansrealestate.com

3. John Harper theharperteam.com

Guy Kawasaki’s “Unfair Advantage” For Realtors: Create Your Writing Platform

Guy Kawasaki asks the eternal question of business owners, entrepreneurs, and corporations when he says “What is your unfair advantage?” Simply put what makes you or your business so special that your competition can not or will not compete with you.

In the real estate niche, the majority of Realtors point to the same “differentiating factors” when attempting to create a perception of a unfair advantage. Some Realtors claim their experience and customer service are “unfair advantages” over their competition. Yet the fact remains that there are thousands of Realtors with great experience and superior customer service.

“Unfair Advantage #1: Writing”

Creating a writing platform within your business is a major “unfair advantage” when you consider the number of Realtors who do not consistently utilize this strategy. Separate yourself and your business by creating all of the following tools:

1. Blog- The most powerful writing tool for your “next generation” marketing campaign, lead generation, SEO tool, and exposure is the blog. Whether you like the idea or not, blogs are here to stay. First adopters will reap the search engine optimization benefits while those Realtors that refuse to blog will be left off line in world this online. Eventually you will immerse yourself in Web 2.0 “social networking” via Digg, Reddit, delicious, stumbleupon, twitter, facebook, LinkedIn, Plaxo, friendfeed, and other social bookmarking or sharing sites

2. Freelance Contributor- Hone your writing skills first by practicing on your blog. Then contact your local newspapers, trade association, affiliates, community groups, rotaries, Kiwanis Clubs, investment clubs, church groups, and any other local organizations and offer to do a guest column

3. Newsletter- Create a newsletter for delivery EVERY OTHER week (no more-no less). Ask for permission (permission marketing) to deliver your newsletter via email to your list (those who have opted in to be on your list of course)

Tone for your newsletter is simple-valuable free information on a continuous basis asking for NOTHING in return from your readers. Write short succinct articles (2-4 paragraphs) like Top 10 lists, how to guides, tips, or resource listings

Proof This Works

You need not go any further than the following list of blogger-Realtors/affiliates for the reasons why you should be creating a writing platform within your business. Most of these people have either written or stated that blogging (writing) has changed their life and their business in such positive and profound ways.

1. Brian Brady www.mortgageratesreport.com
2. Tom Royce http://therealestatebloggers.com
3. Ardel’s www.searchingseattleblog.com/
4. Athol Kay’s http://reagentinct.com/about-page/
5. Marlow Harris http://360digest.com/
6. John Harper’s http://www.theharperteam.com/blog
7. Teresa Boardman http://www.stpaulrealestateblog.com/
8. Dustin and the gang at http://www.raincityguide.com/about/
9. Joshua Dorkin http://www.biggerpockets.com/renewsblog/contributors/
10. Kevin Boer http://3oceansrealestate.com/blog/

11. And me dean https://deansguide.wordpress.com and innerarchitect.com

Realtor John Harper Keynote Speaking Strategy: Become An Expert And Go To Source For Your Community

FoxBusiness.com published this deansguide article June 27, 2008

John Harper of theharperteam in Danville, California is the best example, template, for Realtors who understand the value of marketing yourself through public speaking. John is an expert, and I don’t use that term very often, in online networking aka social networking. Even more critical to his efforts is the fact that John is an expert in understanding the value of creating a public speaking platform within your business.

Learn How From John Harper

If you wish to understand how to become a go to source of free valuable information to your community as a workshop or keynote speaker, attend John’s presentation “Strategic Thinking About Your Career” Saturday June 28. The workshop is being held at “CPC” Job Seeker’s Group meeting from 9:30-11:30am at the Community Presbyterian Church ( 222 West El Pintado, Room #100 ) in Danville.

In my article for Active Rain How To Win New Clients, Build A Contact List, And Become An Expert In A Niche: Employment Networking Groups Your Ticket To Leads And New Partnerships” I outline the benefits of providing keynote speaking-workshops to employment groups.

Benefits of Public Speaking

1. Create Awareness: help people know you and your business

2. Community Resource: Establish yourself as a resource of free valuable information to your community

3. Build a List: Build a client list from your audience

4. Remain in the Public Eye: Remind your community that you are in business and there to help them all the time

5. Hone your Speaking Skills: Practice makes perfect, builds confidence, and creates expertise

6. Blog Content: Now you have a place, speaking engagement, to bring your blog articles to life. In addition your appearances provide blog content

7. Network: Become a go to source to help others network within your community of contacts