Guy Kawasaki’s Email Writing Strategy

If you are like me, email is still an important channel of communication. Unfortunately you may also suffer from the tendency to write lengthy emails that nobody wants to read. Yes you need to include detail, but the length of an email can turn off a reader as much as a spam hard sell sales pitch. Guy Kawasaki gives great advice for writing emails in his book “Reality Check.”

Guy Kawasaki’s Email Guidelines

  • Length: “The ideal length of an email is five (5) sentences
  • Content: “The ideal content level is one (1) idea
  • Identify: “Simply explain who you are in one (1) or two (2) sentences
  • Ask: once you identify yourself, “get to the ask”
  • Don’t Ask: “If it’s not reasonable (your request), don’t ask at all”