[picapp align=”right” wrap=”true” link=”term=disguise&iid=198089″ src=”0194/152cd289-d4d6-4a6d-80d6-50b139397d7d.jpg?adImageId=10589941&imageId=198089″ width=”380″ height=”363″ /]What’s in a name? For human beings names often lead to derision, ridicule, or jokes. If you were a young boy named “Sue” your name, as Johnny Cash said, could lead you into fights. Or it could be worse for “Sue”: he would never be taken seriously. In the case of microblogging sensation “Twitter” what’s in a name may have created a perception they never wanted.
“Twitter” is one of the most vibrant “new media” Sales and Marketing channels available today
Twitter: What’s in a Name and the Perception it Creates?
- Webster’s defines the word “Twitter”as “to talk in a ‘chattering’ fashion” or “to utter successive chirping noises”
- “Twitter” the name creates a perception of a social network that is more toy than major business tool
- Twitter’s micro-blogging platform of short 140 text like messages lends the perception it is designed for Gen Y Millennials
- Twitter’s micro-blogging platform of short 140 character messages lends the perception it does not provide enough space for detailed communications
- Twitter’s micro-blogging platform lends to the perception that it is ultra fast which in turn creates the perception that it is more frivolous communications than relevant business communications tool