Blogging Realtor’s New Content Tip: Blog Article “Mashup” Provides Variety and Measurement

The mashup content post is a concept that combines 3 subjects, in tip or list format, in one blog article. Today’s first edition will provide 3 tips on 3 different subject categories: Anchor Text, Social Media Construct, and Focus and your plan.

Mashup Article Benefits:

1. Variety for the writer and reader

2. Measure your reader’s enthusiasm for each subject with traffic analytics

3. Valuable information in multiple areas

Tip #1 Anchor Text:

Anchor text is according to Wikipedia “is the visible, clickable text in a hyperlink.” According to Marilyn at Seoshootout.com you will “Improve your SEO and build relevant anchor text by using an important keyword as the hyperlink – preferably linking it to another, relevant page on your site or linked to an external site that is relevant.”

Ex: SEO Shootout is the premeire SEO blog in the blogosphere

Tip #2 Social Media Construct: Chris Brogan-Darren Rowse featured by James Helm’s todaysbesttools.com

Here is a great description of the construct for Soc Media sites

a.) Blog is Home where all sites should point and all readers funneled

b.) Outposts (Darren Rowse) “are third party sites where he creates “Relationships, ideas, traffic, resources, partnerships, community and much more emerge from the outposts” Darren’s idea is a powerful method to multiple points of exposure for the blogger

c.) Frontiers (Kyle Lacy) feels these are “a website or service you have a presence on but rarely go.”

Tip #3 Focus

According to James Helms the best method to stave off burnout and feelings of overwhelming angst over the massive crush of available social media sites and tools is to consider the following:

“When it comes to social media don’t focus on the tools before the goals within your strategy. Said another way, first focus on your campaign and then leverage available tools that help you meet your goals.”

Great advice and very important to remember–your efforts to leverage tools is useless if you don’t stay connected to your planned campaign

Courtesy of James Helm’s todaysbesttools.com and inspired by Chris Brogan, Darren Rowse, Kyle Lacy and James Helms

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Wired.com How-To Wiki Is A Blog Content Dream Tool

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Illustration by Jason Lee

One of the top concerns expressed by fledgling bloggers as they decide whether to take the plunge into the blogosphere is “How will I ever find enough to write about on my blog?” One great tool that should alleviate that problem is Wired.com fantastic and fascinating How-To Wiki. Everything from how to copy a DVD to Greening your rooftop to tapping a phone line.

Just Like a Wiki

You too can add an article of your own how to to this wiki and collaborate with Wired editors “adding to our library of projects, hacks, tricks and tips.”

1. Create an Article guidelines here

2. Propose a How-To Article here

Where To Find Additional Content Ideas

3. Search the How-To Wiki here

4. Search 500 Categories here

Don’t Miss a Thing

Sign up and register to be a wired.com member and receive their valuable newsletter

Online Community Management Tool #1: Mzinga.com’s Free Webinar

Tuesday September 9 is a great day to begin learning or add to your knowledge of Social Media sites, networking, and connectivity. A huge thank you goes to the blog “Blogwell” and their newsletter notice of this upcoming FREE event. Below this information is the coolest matrix I have ever seen (creative common’s license so it is free to copy) for all the places we can tap into

What You Will Learn

  • Key components of effective community management
  • Multiple moderation techniques and advice on which are best for your business
  • Industry statistics on the link between moderation and management and community success
  • Featured case studies from leading brands with thriving communities

Register here

Speakers:

Scott Monty: Head of Social Media, Ford Motor Company
Scott on Twitter

Mike Pascucci: Director of Moderation Services, Mzinga,
Mike on Twitter

Aaron Strout (Moderator)
Aaron on Twitter