McKinsey Global Survey: Web 2.0 “Spurring Change” in Corporate Management and Organization

Web 2.0 tools are “spurring change” with corporate management and organization according to respected consulting giant McKinsey’s “Building the Web 2.0 Enterprise: McKinsey Global Survey Results.” The results of this report point to interesting trends that every corporation must analyze moving forward starting today. According to McKinsey “as Web 2.0 gains traction, it could transform the way companies organize and manage themselves, leading to what some have dubbed Enterprise 2.0.”

4 Reasons for Corporations to Consider Web 2.0 Tools:

1.  Interaction: 26% have reported Web 2.0 tools have “changed interactions with customers and suppliers”

2. Roles and Functions: 33% reported that new Web 2.0 technologies have “created new roles or functions inside their organizations”

3. Corporate Structure: 33% feel that Web 2.0 tools “are changing their corporate structure”

4.  Hiring and Talent Retention: 27% report Web 2.0 tools have changed the method that their company hires and retains employees.”

See Exhibit 6 “Spurring change”  for matrix

Blog Your Way to Employment, Branding, and Your Differentiating Factor With Inner Architect

Susan Dean

I am very happy to announce the first of two Inner Architect workshops titled “Blogging to Employment” November 18 and 19. The workshop is a detailed basic course on how to create an employment campaign utilizing your blog as the delivery system for your message. The goal is to provide people a plan on how to create their differentiating factor in order to stand apart from the estimated 1.1 million Americans who will lose their job in 2008.

Call to Action: If you know anyone who is unemployed, and I know I do at this time, please consider informing them of this valuable workshop.

Benefits for Attendees

1. Your own Blog: We will help you register and set up your first blog

2. Employment Campaign: Learn how to action plan an employment campaign so that you can answer the age old hiring manager’s question “So Bob what have you been doing the past 6 months to find a job?”

3. New Skill Sets: You will add to your skill sets-blogging, navigating blog software, Web 2.0 tools, and networking

Workshop 1:

Date: Tuesday November 18, 2008

Place: Silicon Valley Holiday Inn Express San Jose Airport

Time: 6:30-9:00pm

Workshop Fee: $75

Workshop 2:

Date: November 19, 2008

Place: San Rafael, CA Ace Conference Room

Time: 6:30-9:00pm

Workshop Fee: $75

Value Comparison: Blog Set-Up fees, as advertised on the internet, run from $200-$300 which only covers the registration and setup without any coaching. Blog Coaching and Training fees run from $70 to as much as $500 per hour

Class Size: We will limit classes to 20 so that each student is provided hands on personalized instruction.

Come find out why you need to establish your brand, discover your differentiating factor, and add to your skill sets the latest Web 2.0 information.

Job Seeker’s Employment Campaign: Differentiate and Brand “You”

Courtesy dotdoubledot at Flickr.com

Reuters.com published this deansguide article October 8, 2008

Now is the time to take action in this challenging and changing employment environment. If you are a job seeker, a soon to be laid off ex-employee, or someone simply worried about your job security, this message is for you. Your greatest strategy to employment is to utilize Web 2.0 tools, network within the Social Media system, and join the global conversation by establishing your own blog.

“Blogging to Employment” is a hands on powerful workshop that provides the job seeker the tool to showcase:

  • Differentiating Factor: Stand out from the non blogging job seekers
  • Knowledge to Expertise: Showcase your business intelligence and assets
  • Employment Campaign: Chronicle your search strategies and answer the hiring manager’s question: “What have you been doing during the past (insert your timeframe) to find employment?”
  • Writing Platform: Establish the brand “You”, improve your writing skills through practice, and create content that hiring managers want to see
  • New Skill Sets: Learn to blog and utilize Web 2.0 Social Media Systems
  • Networking: Network globally, within your niche, and to your local market
  • Google Presence: Manage your search placement by populating your top 2 pages on a Google query of your name or business name
  • Reputation Management: Respond, correct, or defend against erroneous information about you online
  • “Living” Resume: Position your blog as an extension of your resume, a landing page where you send people to view your current activities

4 Strategies to Employment

  • Scenario Solution: take on a company’s challenge, posit your solutions, or review actionable steps that showcase how you might solve their challenge
  • Promote Linkedin Profile: Place a Linkedin widget on your blog that links to your Linkedin profile; place a link within your profile on Linkedin to send readers back to your blog
  • Profile Linking: Link all your profiles on each Social Media site to one another. Also link from these profiles back to your blog
  • What Are You Doing Now?: Promote and tell the world about your employment campaign and writing by placing links on Linkedin and Twitter. Linkedin has a message board and twitter is a “what are you doing now” message board

Related Blogging Services:

Business Blogging Basics

Business Blogging Strategies