Twitter Strategies For Realtors: Twitter Grader’s City Networks

Twitter Grader

Courtesy of Twittergrader.com

ComputerShopper.com published this deansguide article 5-13-09

Twitter Grader is one of the new tools that helps Realtors, entrpreneurs and companies measure their social media presence on the social network, micro-blogging sensation, Twitter.com. Twittergrader.com  is just one in dozens of open source measurement tools available to Twitter users.  What stands out about this new tool is it’s special feature: CityGrader.

What is CityGrader?

City Grader is a listing of the top 10 Cities, calculated by number of Twitter users, with dedicated Twitter users. These users are consumers, companies, entrepreneurs, and public utilities. The list of participants is endless.

Top 10 Cities

1. London
2. Los Angeles
3. Chicago
4. New York
5. San Francisco
6. Toronto, Canada
7. Seattle
8. Atlanta
9. Boston
10. Austin

Twitter Strategies: City Networks

Here are some tips on how to utilize the information provided for each city network of twitter users:

  • Networking: mine city lists within your niche. Example: Los Angeles #12  prominent Twitterer is Jeff Turner Founder of Realestateshows.com
  • Jeff Turner Twitter Grader
  • Leads: mine city lists for prominent entrepreneurs, small businesses, or firms that could use your services. Build a list from these leads for each city and trade with partners who are located in those markets
  • Research: Compile a list of the most prominent consumers, competitors, and possible networking partners in each city and research the information they “tweet” on their markets. Gain a direct understanding of each city’s conditions by reading about the experiences of those professionals in each city network
Advertisements

Twitter: Web 2.0 Definition of Architecture of Participation

tim-oreilly

Tim O’Reilly the 2005 architect of the now famous definition of Web 2.0 foreshadowed the coming of the paradigm shift in media we are now seeing. The idea that individuals and companies could participate, collaborate, connect, and create is now in full swing–online.

Twitter: Micro Scale Example

Twitter’s social network is a solid example of an architecture of participation on a micro scale. Although it is not yet as functional as a blog, Twitter’s microblogging platform supports the architecture of participation:

  • Sharing links to resources
  • Developers creating open source tools for the Twitter community
  • Audio and Video links shared within the community
  • Collaboration between Twitterers in business, social, and political circles
  • Subculture of vernacular, semantics, and Twitter speak

O’Reilly’s mantra within his Web 2.0 definition should be the rallying cry manifesto for every entrepreneur, small business, and corporation: Creating network effects through an “architecture of participation.”

Us vs. Them

For companies like Intel, American Express, Clorox, and HP the power of microblogging, blogging and social networks produces:

  • Brand recognition
  • User participation
  • Measurement of message, products, and services
  • Viral opportunities
  • Reputation management
  • Breaking news opportunities
  • Communication and engagement with their audience
  • Crowdsourcing for new ideas

Conclusion: The Have “Nots” a Warning

For companies without a social media strategy, with no participation in social networks, and for those companies that do not publish a blog your time is coming. Your De-Evolution will take place as your competitors that are social media Web 2.0 first adopters and the second wave of adopters will fill the vacuum and void left by your lack of participation.

Worse yet, the consumer population looking for your brand online, within these social networks, will assume you don’t care about them or their concerns.

These consumers, made up of your current audience-clients and potential consumers, will hold conversations about your products and services. Some will compliment and evangelize your company-but you will never know it. Some will slam your brand, tell stories of dissatisfaction, and rant about your lack of participation-but you will never know it.

Twist: Twitter Tool Identifies Trends, Conversations, ROI

twist-twitter-trends

FoxBusiness.com published this deansguide article 3-28-09

Twist is a tool that allows users to search for trends related to keywords used in Twitter “Tweets.” The compilation of the statistics are presented in graphs and based on what Twitter users are tweeting about during a specific time period over a week or a month. These keywords can include products, services, and companies which make this tool a very solid research tool.

As the Business Director for Inner Architect, a social media marketing, strategy, and consulting firm, I am always searching for tools that will provide further evidence of ROI for social networks and tools. Susan Hanshaw, Founder and CEO of Inner Architect, comes from the direct marketing field where ROI is a constant and measurement is the standard and norm

Lead Generation Tool

  • Identify trends in user behavior for your products or services
  • Identify conversations around customer dissatisfaction of your products or services
  • Identify trends in user behavior for competitions’ products or services
  • Identify trends in conversations around dissatisfaction of competition’s products or services
  • Identify “Buzz” surrounding your industry, niche, or breaking news

Lead Generation Applications

  • Measure user “behavior” for your products and services to determine if your products and services need changes or if they are being received positively. If changes are needed this allows a company or entrepreneur to contact conversation participants
  • Seek out dissatisfied customers and offer them something of value, create a solution, and create the opportunity for retention and future sales
  • Identify who is using your competitors products and services as a list of prospects
  • Dissatisfied customers of your competition become the “low hanging fruit” in your efforts to convert them to your products or services
  • If “Buzz” is evident and aimed at your product, service, industry, or niche consider it a time to strike while the iron is hot. Whether the trend leads you to lead gen, customer service, or spin control opportunities, it’s best to know what is being said and why