Twitter Strategies: 6 Reasons to Use Twazzup.com Twitter Search Engine

twazzup-logo1Entrepreneurs and job seekers looking for leads, networking, and opportunities have a new Twitter search tool more powerful than Twitter’s internal search engine or the recently reviewed Twitterjobsearch.com: Twazzup.com. Twazzup is the best tool I have found so far to search keywords for conversations you wish to engage within or simply listen.

In Louis Gray’s well written post “Twazzup Takes on Twitter Search to Make Sense of Real Time Web” Gray describes Twazzup.com as:

“. . .  looking to extend the Twitter Search platform, by not only providing real-time updates to the search results, but also highlighting popular users, links and tweets relevant to searched keywords.”

1. Real Time Updates

This is a scrolling real time lineup of the tweets related to your keyword search. The movement on the scroll depends on the amount of people talking about your keyword. If your topic is hot, you can choose to slow the flow of information down with a simple click of the button.

2. Popular Tweets

twazzup-pop-tweets

The most popular tweets for the keyword search you performed. This also changes, in real time, with the amount of conversation surrounding your keyword. This feature provides marketing exposure, networking opportunities, but most important it can help to start a viral avalanche of word of mouth traffic

3. Trend Makers

twazzup-trend-makers

Twazzup lists the people whose tweets began the trend your keyword(s) is creating. The most popular Trend Makers is also in real time and can change depending upon what is being tweeted. This is a great way to gain exposure for your company, products, services, or for your online presence.

4. Related Photos

twazzup-related-photos

Photos related to your keyword search show up in this real time stream. This feature can help bring people back to your blog, website, or social media profile. It is also a great way to provide a visual of your company logo, product, or service.

5. Most Popular Links

twazzup-most-pop-links

Most Popular links for the keyword search you perform is the most important feature for viral marketing opportunities. If your tweeted link makes this list, it is sure to be RT aka retweeted and moved forward to hundreds or even thousands of Twitter users.

6.  Ten Keywords Associated with Your Search

twazzup-other-keywords

This is a list of 10 keywords that fit with your keyword. Our example search was on “Social Media” and the keywords in the above graphic show the words that combine with Social Media. Clicking on any of these keywords brings an addition real time stream of twitter convesations about this new combination. This is a great method of finding even more information or places to network while you are still running your main keyword search

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Twitterjobsearch.com: A Job Search Engine For Twitter

“For job seekers this is the new tool of the paradigm shift from the power of search to the super power of conversational search”–Dean Guadagni Business Director Inner Architect

Twitter.com is one of the fastest rising social networks with 7.1 million users and an explosive growth rate of 1,382% (January 2008 to January 2009) according to Adage.com. The latest, and one of the most effective new tools for Twitter, is a new job search engine for Twitter Twitterjobsearch.com.

TwitterJobSearch.com – The Social Media Job Search Engine

Some things can’t be improved upon. To begin to understand the power of Twitterjobsearch, consider the power of conversational search and Twitterjobsearch.com’s mantra:

“Until now, search engines for social media sites merely looked for words. We’re looking at context. We use semantic tools to look at what was said. We then look at what they’ve said before. We then look at who was saying it. If we do this right, we can figure out why they’re saying anything at all.”

Browse Twitterjobsearch

The Browse function for Twitterjobsearch is a great place to begin your search by category and niche within category:

Browse jobs


Twist: Twitter Tool Identifies Trends, Conversations, ROI

twist-twitter-trends

FoxBusiness.com published this deansguide article 3-28-09

Twist is a tool that allows users to search for trends related to keywords used in Twitter “Tweets.” The compilation of the statistics are presented in graphs and based on what Twitter users are tweeting about during a specific time period over a week or a month. These keywords can include products, services, and companies which make this tool a very solid research tool.

As the Business Director for Inner Architect, a social media marketing, strategy, and consulting firm, I am always searching for tools that will provide further evidence of ROI for social networks and tools. Susan Hanshaw, Founder and CEO of Inner Architect, comes from the direct marketing field where ROI is a constant and measurement is the standard and norm

Lead Generation Tool

  • Identify trends in user behavior for your products or services
  • Identify conversations around customer dissatisfaction of your products or services
  • Identify trends in user behavior for competitions’ products or services
  • Identify trends in conversations around dissatisfaction of competition’s products or services
  • Identify “Buzz” surrounding your industry, niche, or breaking news

Lead Generation Applications

  • Measure user “behavior” for your products and services to determine if your products and services need changes or if they are being received positively. If changes are needed this allows a company or entrepreneur to contact conversation participants
  • Seek out dissatisfied customers and offer them something of value, create a solution, and create the opportunity for retention and future sales
  • Identify who is using your competitors products and services as a list of prospects
  • Dissatisfied customers of your competition become the “low hanging fruit” in your efforts to convert them to your products or services
  • If “Buzz” is evident and aimed at your product, service, industry, or niche consider it a time to strike while the iron is hot. Whether the trend leads you to lead gen, customer service, or spin control opportunities, it’s best to know what is being said and why