McKinsey Global Survey: Web 2.0 “Spurring Change” in Corporate Management and Organization

Web 2.0 tools are “spurring change” with corporate management and organization according to respected consulting giant McKinsey’s “Building the Web 2.0 Enterprise: McKinsey Global Survey Results.” The results of this report point to interesting trends that every corporation must analyze moving forward starting today. According to McKinsey “as Web 2.0 gains traction, it could transform the way companies organize and manage themselves, leading to what some have dubbed Enterprise 2.0.”

4 Reasons for Corporations to Consider Web 2.0 Tools:

1.  Interaction: 26% have reported Web 2.0 tools have “changed interactions with customers and suppliers”

2. Roles and Functions: 33% reported that new Web 2.0 technologies have “created new roles or functions inside their organizations”

3. Corporate Structure: 33% feel that Web 2.0 tools “are changing their corporate structure”

4.  Hiring and Talent Retention: 27% report Web 2.0 tools have changed the method that their company hires and retains employees.”

See Exhibit 6 “Spurring change”  for matrix

WordPress App For Linkedin: Blogging Legitimized As Powerful Tool To Employment

The partnership between WordPress and Linkedin on a WordPress Application for Linkedin signals another turning point for the adoption of blogging in America. Linkedin is the #1 business networking site in the world right now with 28 million registered users and counting. The fact that Linkedin now supports a WordPress application places WordPress, and blogging, at the forefront in the public eye.

WordPress-Linkedin App

This tool allows you “to sync your WordPress.com blog posts with your LinkedIn profile, keeping everyone you know in the know.” Your blog articles have a place in your public profile and provide you a delivery system for your value.

The Benefits

1. Deliver your value directly to 28+million Linkedin.com Membership

2. Demonstrate your knowledge and expertise directly to consumers, investors, and competitors

3. Create your writing platform and branding campaign that supports your business

4. Differentiate yourself from Realtors competing for the same limited customer base

Guy Kawasaki’s Hard Line: What Is Your Unfair Advantage?

One of the many nuggets of invaluable wisdom offered at last night’s Silicon Valley Association of Startup Entrepreneurs event was provided via a story about irrepresible powerhouse Guy Kawasaki. The story was told by Entrepreneur, Google and Co-Founder of Jaiku charismatic Jyri Engestrom.

As Jyri first explained he was invited to a Guy Kawasaki presentation to a group of entrepreneurs from Finland. Jyri is of Finnish heritage and acted as one of the liaisons. During one of Kawasaki’s talking points, Guy made the following statement:

“What is your unfair advantage?”

First Impressions

Jyri’s first impression of this statement was that it sounded very arrogant and confrontational until he had a moment to process. Then the statement made perfect sense and was one of the most important tips a entrepreneur could adopt.

Your Unfair Advantage

Your unfair advantage is the one powerful piece that makes your business unique, powerful, successful, and the envy of your competitors. Guy Kawasaki’s unfair advantage is the fact that he can instantly reach a huge audience due to his popularity online. When Guy says something thousands of people listen and often follow his lead

I Don’t Have an Unfair Advantage

According to Jyri, Kawasaki’s posit is simple. In the beginning, very few entrepreneurs or new businesses have an unfair advantage. They don’t have name recognition, fame, monster online audiences, or technology that is unique and ahead of the competition.

Instead most entrepreneurs and businesses begin with no unfair advantage according to Guy

The Solution

If your business does not have a unfair advantage or you the entrepreneur do not have an unfair advantage then you might consider the following:

1. Identify the unfair advantage that would make the greatest impact on your business

2. Hire the human capital, technology, or other entity that will provide you with your unfair advantage

Jyri’s Story was a simple case of recognizing a new industry trend, microblogging aka blogging platform for mobile devices (phones etc.) and chance. At a conference, Jyri met a developer he described as the #1 microblogging developer in the world. Jyri immediately accessed the opportunity and hired this man and the rest is Jaiku history.