What Is Web 2.0: The Best Tutorial For Any Level Of Web 2.0 Understanding

What is Web 2.0? This is one of the best videos I have ever seen in explaining the timeline and players involved in this revolution. It may seem a bit stark in presentation, but make no mistake about it–you should watch this clip. This is a great introduction and will give most people a wonderful beginning start point.

Think you don’t need a start point, don’t need to learn something you know, or don’t have the time?

Trust me-this is the most painless way to understand what you must understand to move forward in the ever changing world revolution that is Web 2.0

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Realtor’s Video Tutorial Web 2.0: How You Explain A Global Revolution

One of the most brilliant explanations of our Web 1.0 world transforming into our Web 2.0 world of global connectivity, hyper linking people, and global communication was created by Mike Wesch Assistant Professor of Cultural Anthropology at Kansas State University. Professor Wesch is a contributor to the blog mediatedcultures.net.

Simply put this is a fast forward time line with critical thinking elements and posits that are coming true each and everyday in the evolution of the internet and online world.

If you want to be fascinated, educated, and more knowledeable then spend 4 minutes and 33 seconds of your life on this youtube video titled “The Machine is Us/ing Us” aka The machine is us and using us. This original video has been viewed ” 5,922,492″ according to youtube.

Mike Wesch: Link to his 7 videos

Reuters.com Publishes Inner Architect Book Review: “She Is Writing This So I Can Be My Own Life Coach”


inner architect book cover

Awareness continues to build for author Susan Hanshaw’s new work “Inner Architect: How To Build The Life You Were Designed To Live” with global media giant Reuters.com publishing Lori Hoeck’s amazing review July 3, 2008 at Spaceagesage.com blog.

The original story was published on June 24, 2008 as a deansguide article: “Smashing Review For Inner Architect: She Is Writing This So I Can Be My Own Life Coach.” Reuters.com syndicated the story for their News and Environment sections at Reuters.com

Live Workshops and Keynotes For Inner Architect

1. Mill Valley Rotary Club July 22, 2008

2. Sausalito Rotary Club July 24, 2008

3. Cupertino CSIX Connect Employment July 29, 2008

4. Fremont ProNet Employment August 15, 2008

5. San Francisco pow.wow networking August 19, 2008

6. Menlo Park Job Train Graduation September 5, 2008

7. Menlo Park Workshop: “Changing Careers: Laying Your Foundation”

Date: Saturday, Sept 6, 2008
Time: 10am – 4pm
Location
: Menlo Park, CA
Workshop price before Aug 6: $85
Workshop price after Aug 6: $95

“Expert vs Expertise”: How Are You Perceived In Your Business Niche

The most powerful tip I can give anyone who needs to believe in themselves or someone who needs to be knocked down a peg (been there and done that in both cases) is to understand the difference between the words “expert” and “expertise.” In order to build your confidence in your business become an expert or educate yourself further which will raise your level of expertise.

Are You a Expert?

The word expert is bandied about and utilized far to often and out of context. It makes the person claiming to be an expert look foolish if they do not understand the definition.

Answers.com an expert is “a person with a high degree of skill in or knowledge of a certain subject.”

Wikipedia.org describes an expert the same way as answer.com with this added requirement “someone widely recognized as a reliable source of technique or skill.”

Analysis: If you wish to claim to be an expert then you should have a rich portfolio of news articles, blog articles, media interviews, or any guest appearances on substantial programs related to your expertise and niche. Essentially you have to be recognized as an expert by the public at large

Do You Have Expertise?

Expertise is knowledge and skill in a particular subject without being recognized as an expert by the public on a regional or national scale.

This is the right way (in my opinion) to present yourself, and the method I choose, when discussing your knowledge level.

Note: There are differing levels of expertise and almost everyone has expertise in some subject or skill

Final Final

You can actively become more educated by taking classes or seminars in your niche. The work you put in to raise your level of knowledge has 3 big benefits:

1. Confidence-you become more confident as your continuing education makes you “smarter” within your niche

2. Recognition-your clients and peers will recognize your hard work and your higher level of knowledge which could lead to articles or spotlights done on you by outside media sources

3. Credibility-you become more and more credible as a source of information and skill within your niche. Along with credibility comes the added benefit of trust. Clients and peers trust you as a go to source of information

#1 Factor For Startup Business Success: Do You Have A “Social Object”?

Last night I attended one of the most amazing, ongoing, networking meetings available in the world. No this is not an exageration–it is the Silicon Valley Association of Startup Entrepreneurs aka SVASE. Last night’s panel has incredible substance factor and track records of success:

Patrick Chanezon, API Evangelist, Google; Jyri Engestrom Co-Founder Jaiku; Konstantin Guericke, CEO jaxtr and Co-Founder, LinkedIn; Ramu Yalamanchi, Founder and CEO, hi5

One of the big “Ah-ha” discoveries was what the panel described as “Social Objects” and the need to find a Social Object in order to build your business.

What Is A Social Object?

The examples given of Social Objects are the best way to describe what they are in business:

Ex.1-Youtube has video as it’s social object. People come to youtube to watch video, they add their own videos, and they utilize other people’s videos for their blog or website. This created the critical mass viral marketing we now see for youtube

Ex.2-Flickr has photos as it’s social object. People post their photos, share with the network, they take away photos, and they virally spread the word about other people’s work.

Do You Have A Social Object?

A great example of someone with a social object is America’s mortgage broker Brian Brady. Brian’s social object began as “the American Dream” aka home ownership aka money. People need funding to own a home and mortgage brokers provide that access to many new homeowners.

But Brian took it a giant step further. Brian became THE go-to source of information about mortgages on the internet. He socially networked everywhere, he commented, he spoke as a keynote speaker, and he built online recognition through blogging that has positioned him today.

How Do You Find Your Social Object?

What differentiates your business as a Realtor? Do you dominate a particular area? Are you perceived by consumers as the expert in that area-region? Or are you an expert in a area of real estate knowledge ie. buyer’s agent, 1031 Exchange specialist, seller’s agent, or relocation expert

Tip: Remember a Social Object is something people revolve around, talk about to other people, continue to follow, and have an ongoing interest in maintaining a level of knowledge about in their lives.

Networking Strategy #8: Network Outside Of Your Comfort Zone

One of the most challenging yet rewarding networking strategies you can employ is to network outside of your traditional groups, niche, or tried and true organizations. One such challenge I took on recently was to attend the Silicon Valley Association of Startup Entrepreneur meetings aka SVASE.

In my first and only SVASE meeting I met two priciples for the Venture Capital firm ONSET, a Phd working on stem cell research for Stanford, a real life journalist, and enough start up idealist to fill the entire Valley. If this were a card game, you would have to have an MBA just to sit at the table–I was woefully undermanned but game.

What is SVASE?

SVASE is the largest and fastest growing nonprofit association in Northern California dedicated exclusively to helping early stage entrepreneurs across all technology sectors build successful companies.

Network Outside Your Comfort Zone
The next SVASE meeting Digital Media: Building a Business with Social Networking. The speaker’s panel includes Patrick Chanezon, API Evangelist Google Inc; Jyri Engestrom Co-Founder, Jaiku; Konstantin Guericke, CEO of Jaxter (phone call widget for blogs) and Co-Founder of Linkedin; and Ramu Yalamanchi, CEO of hi5.
The substance factor for this panel is high in tech knowledge, start-up expertise, successful niche business development, and Valley connectivity.
SVASE Application #1
You could position yourself as the Real Estate specialist to the region (Silicon Valley) or to a particular job sector like high tech. Many Realtors in Silicon Valley have attempted to position themselves as “Your Google” Realtor. What special interest group or noteworthy organization resides in your area? Consider branding yourself to a particular group, business, niche, or company
Final Thought
At my first SVASE meeting I met two entrepreneurs who asked me to take on their marketing duties (a job offer), I met a principle of a VC firm, I connected my new entrepreneurial friends with my new VC contact, and I was introduced to the American Assoc. of Training and Development–a new networking experience. Whatever you choose make it an adventure!

Networking Tip #11: Non Profit-Charitible Organizations’ Powerful “Client” List

In what has long been a high society secret some of the greatest most influential connections can be made while you are performing a great service to your community: charity volunteering.

Simply put associations, non profits, charities, and foundations solicit community business and political leaders for help. The list of volunteers is often a Who’s Who of your area. The help comes in fund raising as well as “substance factor” mentoring.

How Does This Benefit Me?

If you are looking for a place to network and meet your community leaders, business stalwarts, and possible networking partnerships, then volunteering at a well established charity organization is a powerful networking opportunity. Here are the 3 benefits involved:

1. Provide assistance to a worthwhile cause by giving back to your community

2. Network and meet influential networking connections

3. Become a speaker or mentor further advancing your name recognition and public perception

Where Do I Start

1. Begin by visiting your local Chamber of Commerce, Rotary Club, and National Foundation (ex-Cancer) for information on the local scene.

2. The best source is the A to Z Charity Listing for the American Institute of Philanthropy at charitywatch.org.

3. Charity Rating System at http://www.charitywatch.org/ratingguide.html is a fantastic report of the top 500 Charities nationwide

4. Local “Society Sheet” is usually contains the favorite charities of your local power brokers, business mavericks, and politicians. A great example of this in my area, San Francisco, is the NobHillGazette.com.

Final Analysis

Even if these kinds of society gatherings make you feel intimidated or uneasy, the possible connections are truly worth a few hours of self consciousness. At the very least, you will providing a service to a good cause and you can report your experience on your blog-website and at local industry meetings.