internshipIn.com: Realtor’s Human Capital Resource

Thanks to Emily Chang and her eHub for outlining the following company.

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How do you as a Realtor and entrepreneur leverage your expertise, knowledge, and experience as “commerce” in your quest to meet your human capital needs during one of the most challenging markets in recent memory? How do you cut the costs of hiring human capital? The solution may be the newly minted Internshipin.com. The brainchild of UC Berkeley students Arielle Patrice Scott, Jessica Mah, and Andy Su, Internshipin.com, Internshipin.com bills itself

“We know startups, especially early and mid-stage startups, have a difficult time recruiting at different universities. We also know students have a hard time finding internship opportunities at companies doing something important to them. We fill this connection gap with company profiles, university partnerships and more! In short, internshipIN plays matchmaker for students and startups!”

internshipIn is a resource, community, search engine, and job board rolled into one. It matches students to desired internships.

FAQ for Students

1. Q: Are students required to submit a resume? A: No students can communicate directly with employers

2. Q: How much does this service cost? A: It is a free service to students

3. Q: Are internships available at internshipIn.com? A: Yes

FAQ for Employers

1. Q: What kinds of internships can we post on internshipIn? A: Whatever internships you have available paid or unpaid. The only requirement is that companies consult the US Department of Labor Fair Labor Act before developing their internships.

2. Q: How much does it cost to get started on internshipIn? A: It is free to setup your company profile. Right now it is free to post internship listings.

Solution

If you have plenty of experience and knowledge in your niche. If you can trade on this knowledge and you are willing to mentor a student; then consider the win-win situation of saving human capital costs while helping to develop new skill sets and launch a career for a student.

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#1 Factor For Startup Business Success: Do You Have A “Social Object”?

Last night I attended one of the most amazing, ongoing, networking meetings available in the world. No this is not an exageration–it is the Silicon Valley Association of Startup Entrepreneurs aka SVASE. Last night’s panel has incredible substance factor and track records of success:

Patrick Chanezon, API Evangelist, Google; Jyri Engestrom Co-Founder Jaiku; Konstantin Guericke, CEO jaxtr and Co-Founder, LinkedIn; Ramu Yalamanchi, Founder and CEO, hi5

One of the big “Ah-ha” discoveries was what the panel described as “Social Objects” and the need to find a Social Object in order to build your business.

What Is A Social Object?

The examples given of Social Objects are the best way to describe what they are in business:

Ex.1-Youtube has video as it’s social object. People come to youtube to watch video, they add their own videos, and they utilize other people’s videos for their blog or website. This created the critical mass viral marketing we now see for youtube

Ex.2-Flickr has photos as it’s social object. People post their photos, share with the network, they take away photos, and they virally spread the word about other people’s work.

Do You Have A Social Object?

A great example of someone with a social object is America’s mortgage broker Brian Brady. Brian’s social object began as “the American Dream” aka home ownership aka money. People need funding to own a home and mortgage brokers provide that access to many new homeowners.

But Brian took it a giant step further. Brian became THE go-to source of information about mortgages on the internet. He socially networked everywhere, he commented, he spoke as a keynote speaker, and he built online recognition through blogging that has positioned him today.

How Do You Find Your Social Object?

What differentiates your business as a Realtor? Do you dominate a particular area? Are you perceived by consumers as the expert in that area-region? Or are you an expert in a area of real estate knowledge ie. buyer’s agent, 1031 Exchange specialist, seller’s agent, or relocation expert

Tip: Remember a Social Object is something people revolve around, talk about to other people, continue to follow, and have an ongoing interest in maintaining a level of knowledge about in their lives.

Wordpress Creator Matt Mullenweg Raises $2.9M In Funding: Blogging Can No Longer Be Ignored By American Media Or It’s Advertising Clients

Today marks the turning point and trumpets the arrival of the sea change in American media and culture; the revolution begins as the preeminent open source software platform for blogging, WordPress, creator Matt Mullenweg has received $29.5 million in a series B Funding for his company Automatic.

This event validates, legitimizes, and transforms the once thought art form ramblings of a dissident few into the collective “citizen journalistic” revolution of the next generation multi media channel in America.

This event is akin to Ray Kroc applying factory assembly line processes to a small hamburger stand and changing the way Americans ate out. Food cooked fast, delivered faster, with a smile and little wreckage to your wallet.

If you remain skeptical then you MUST read Om Malik’s awesome article “WordPress.com Creator Raises $29.5M” which gives the story of creator Matt Mullenweg and his role in the explosion of the blogosphere crashing the traditional media’s stranglehold on news.

In my opinion we bloggers are perceived and mislabeled similar to the rantings that accompanied the name Andre Agassi when he first burst upon the tennis world. Andre was about “image” but as we all came to find out–Andre had great substance and style. He won with class and he won often.

Analysis: We (bloggers and consultants) continually stand up and make the unabashed statement that “Blogging is the sea change and next generation marketing that will change the media world as we know it” and today is another large granite block in the foundation of that posit.

* For those business owners, especially Realtors-brokers and mortgage brokers, to ignore the declining readership numbers and declining advertising revenue dollars of the large print media giants is to ignore the sea change.

* For those business owners to ignore the fact that former writers and prominent journalists are creating blogs and selling their offerings through ad based models essentially becoming their “own brand” is to lack vision. These journalists are leaving the constrictions of their newspapers and branding the same way real estate brokers have been branding their businesses for years.

* The most obvious signal that the real estate industry should adopt blogging comes with the simple fact that major print media newspapers are now requiring their writers to blog, they are hiring outside bloggers to write for them, and they are establishing their own ONLINE newspaper sites (ie. NY Times and WSJ) to capture the lost revenue they are leaking due to the internet and blogging revolution.

Resource Guide of Bloggers: The following list includes bloggers who are helping to transform and revolutionize the media landscape as we know it through their efforts. These bloggers are providing (free of charge) valuable and business changing information, strategies, tips, how to formulas, guides, and list. There are thousands of dollars worth of free information jammed packed into this list. Take advantage.

Patrick Kitano www.transparentre.com
Kevin Boer www.3Oceansrealestate.com
John Harper http://theharperteam.com
Tommy http://therealestatebloggers.com
Brad Andersohn http://activerain.com/blogs/bandersohn
Melanie Narducci http://condocontessa.wordpress.com
Director Tom http://thomasclifford.gaia.com/blog
http://www.directortom.com/
Thomas Marban http://popurls.com
Zoli Erdos http://zoliblog.com
Susan Hanshaw http://innerarchitect.wordpress.com and http://innerarchitect.com

WebGuild’s Web 2.0 Conference & Expo Silicon Valley: The Future Of Real Estate Marketing

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If you are a Internet marketing professionals, Web 2.0 professionals, entrepreneurs, marketing professionals, real estate brokers, or product marketing managers then you should attend the WebGuild Web 2.0 Conference and Expo in the heart of Silicon Valley-Santa Clara, California.

Why should you attend?

1. Cutting edge topics: Information about the Web 2.0 World and marketing

2. Keynote speakers: luminaries from Yahoo, Google, Salesforce.com, Oracle, Intel and top companies

3. Web 2.0 Startups Profile: See the newest business models, technologies, and ideas

4. Network: Gain exposure with top companies, new entrepreneurs, make contacts, gain customers

What will you learn?

5. Web 2.0: technologies, strategies, techniques, opportunities and risks.

6. Successful Business models: Secrets to success and ongoing development

7. Trends: the direction Web 2.0 is going and how to leverage this path

8. Best Practices: See what is working and why

The sponsors of this event are a who’s who of Web 2.0 and technology:

Google; Intel; Sun Microsystems; Zoho; Mzinga; andiamo; chirp; Bloofusion; OpSource; Position 2; Groove; BayArea.net, and Mashable.

The registration cost for the conference is $299 for members and $399 for non members.

Silicon Valley Association of Startup Entrepreneurs: Venture Capital Nirvana For The Entrepreneur

What do Raman Khanna General Partner at Onset Ventures, Arun and Sachin Founders of vBrahma, Li-Ping Wang M.D., Ph.d stem cell researcher at Stanford University, and Josh Jaffe General Manager of news agency The Deal and Tech Confidential.Com have in common? They were all attendees and people I met at the Silicon Valley Association of Startup Entreprenueur event: Where The Hot Money Will Be Going In 2008.

In what is easily one of the most impressive, talent laden, and cooperative networking groups I have attended, the Silicon Valley Association of Startup Entrepreneurs is the major leagues. The sheer brainpower was so impressive as I met two venture capital partners, one doctor-Ph.d stem cell researcher, one of the men responsible for launching Fed Ex, and a number of other prominent capitalist ready to listen. If this were a poker game the opening ante would have been a Ivy League MBA with the following rounds of bets including Ph.d’s, VC power, fame, and fortune.

As Sean Connery announced in the Untouchables: “Just like a dago to show up to a gun fight with a knife.” Being of Italian heritage, I could both laugh at myself and feel exactly what Sean meant. My piddly little S.F. State BA was a bit on the lite side for this group but it was an exceedingly pleasant group of down to earth people. The intimidation factor was very low as everyone seemed to be friendly and more than willing to talk to me about themselves and my new venture innerarchitect.

 3 encounters at SVASE provided vital networking tips:

1. Networking is about leaving your preconceived notions at the door:

Allow the events to unfold. Don’t be biased be open. I thought I would be over matched; instead I was both welcomed and in step with the group.

2. You never know who you are meeting so always be pleasant:

I was approached by Raman Khanna who was a very cordial and interesting man.  Raman was especially interested in my company name, inner architect, and focus. He provided some quantum physics stories and examples of the power that is part of my mission statement.

When it was his turn to describe himself, I realized that I was speaking with one of the featured panelist. Raman is a partner in Onset Ventures one of the big players in Silicon Valley. He was the former owner of Diamondhead Ventures and Raman is one of the most respected men in the valley according to those in attendance.

3. Giving first means you will be given to later.

Prior to the event, I received a request from two tech entrepreneurs regarding their marketing efforts. Arun and Sachin of vBrahma are searching for funding. When they arrived at the event we chatted and then I immediately introduced them to my “new” friend Raman Khanna of ONSET Ventures.

Later both Arun and Sachin thanked me profusely for the introduction. If you learn anything from anything I have written this is the most powerful point of all. Give to people and the giving will come back to you.