Are you a CMO, business owner, or entrepreneur tasked with hiring a social media consultant? Have you carefully researched your brand’s goals and received buy-in from all decision makers? Have you identified a group of candidates to hire and vetted the group down to a final candidate? Are you now ready to turn the keys over to your new hire? If you answered yes to these questions then you just made a fatal mistake that will leave your new social media consultant’s marketing plans in disarray with ineffective results.
3 Reasons Why You Are Failing in Your Social Media Marketing Efforts
Are You Ready to Participate? Are you ready to provide the critical cooperation and help to your consultant to ensure success? Are you ready to authorize:
- Enterprise Involvement: do you demand that your employees know and support your company’s social media marketing plan? Do you allow your consultant to brief participating staff on your social media action plan?
- Measurement: gathering intelligence from your customers is critical. Do you require your staff probe brick n mortar visitors or online visitors for information on which channel(s) provided the motivation for their visit ie. Twitter, Facebook, mobile, email, postal literature, telesales, catalog
- Database Integration: are you ready to bring your chosen data points such as eCommerce, telesales, email, Twitter, Facebook, Google+, mobile all together in order to create life-time value for your consumers in each marketing channel?
Are you ready to take responsibility for your organizations’ marketing success by demanding employee participation in the social networks? The most successful company social media marketing programs begin with a top to bottom buy-in of social media, willingness to spread the word, and understanding of what is at stake in today’s digital landscape: company growth, reputation management, customer engagement, and brand perception.