Outbound Link Strategy: Drudgereport Success Changing Perception


Courtesy the drudgereport.com

Perception in the real world is often reality. In the online world of websites and blogs it is often the rule that people rely upon to much. The perception that a blogger who provides too many links in a post will lose his audience is simply a myth. The best case study supporting this statement is the famous and very popular drudgereport.com. The drudgereport is an aggregates news feeds and links to some of the best sources available. They then position small amounts of text (description) around the outbound links. Yet with all of these pathways that lead away from the site, people flock(Alexa ranking 728) to the drudgereport for their daily fix of news.

My deansguide article (9-19-08) “Drudge Report: Proof Outbound Link Strategy Keeps Readers Coming Back” and the concept behind the article may be worth another look. The premise that most experts support:

1. Do not send your readers away from your site by providing outbound links

2. Sending readers away from your site means they will not come back to your site

3. You will be converting your readers into somebody else’s readers by linking outbound

Reality

1. Outbound linking does not mean your readers will always leave on each visit

2. Readers that leave will come back because you have established your site as a place that provides value and answers

3. Other site’s content becomes your strength as you help people find quality information

4. Outbound links will bring readership back to your site from the sites you link to

5. Time spent on your site will actually increase as readers bounce back from the outbound links to find additional information

The article published at the Business and Finance page on Reuters.com and on deansguide

Advertisements

Details Trickle In On Hell’s Angel Execution In Northern California

The latest news about the recent drive-by shooting death of a Hell’s Angel member, on crowded Highway 101 north, has begun to slowly come out. Here is what we know so far according to media sources.

Details So Far

1. The victim was shot while riding in a white Chevy truck; approximate time 8:15pm Saturday night

2. The Hells Angels were traveling to Sonoma County, up 101 north, after attending the funeral of Angel Julian Serrano in Daly City

3. The Shooter’s vehicle described as a red SUV may have been a Dodge Durango

2008 Dodge Durango Limited SUV Shown

Dodge Durango 2008

Durango Dodge Durango First Generation body style courtesy of bankston.com

4. The shooting happened between Tiburon Blvd in Mill Valley and the Paradise Dr. exit in Corte Madera

5. The police are “pretending” (my words) that they don’t know whether this shooting was a random act of violence or a hit.

Commentary: Give me a freaking break! Anybody stupid enough to take a random shot at a group of Hells Angels riding in formation behind a truck is absolutely crazy. That is HIGHLY unlikely.

6. The Shooter’s vehicle exited 101 and escaped. . . IJ “It was unclear whether the other Hells Angels members chased the vehicle and obtained a license plate number, but none was provided to investigators.”

Commentary: Are the cops kidding? Do they really think that if the Angels ran down a plate number they would hand it over to the cops?

“Did He Really Say That Quote of the Day” : IJ “We’re hoping that the members of the club (81) will be open and honest and provide as much information as possible.” Yes and I am hoping that Santa Claus will land on my roof and deliver a big bag of cash on Christmas Day.

7. An unnamed law enforcement agency confiscated the guest sign-in book at the funeral parlor and took surveillance photos of the funeral attendees

————————————-

Perception is not always reality in this case or the most infamous case involving the “81”: Altamont

The Real Truth at Altamont?

How To Engage A Home Buyer Task #1: Perception Is Your Best Weapon and Your Worst Enemy:

US News & World Report, a very well respected media source, staff writer Marty Nemko authored “Overrated Career: Real Estate Agent.” The report has such perception crushing lines like:

“Because it’s an easy field to get into, there’s a real estate agent on every corner.” This idea challenges the reality of the “professional Realtor” a person dedicated to the industry with valuable experience and even better connections to the market–exactly what every consumer wants when they are making the biggest transaction of their lives.

Perception: the majority of Realtors are know nothing bored housewives or worse yet “trophy” wives, retirees with nothing to do, or part time entrepreneurs who figure they can wing it and make a few bucks.

“And demand for agents is declining, since the Internet makes it possible to buy and sell property with little or no help from a professional.” This is simply false and stupid information. Unless you are an attorney or former agent, you best not try to go it alone and buy or sell property, without consultation, online to save money.

If you are a Realtor and reading this you SHOULD be outraged! In fact you should be ready to challenge these perceptions. But sadly the majority of Realtors and their brokers do not have a blog that would help them defend their reputation, defend the perception of their industry ie job description, or provide rebuttal commentary thwarting the continued misconceptions that are being falsely ingrained in the public consciousness one media article at a time.

Task #1 Perception Is Your Best Weapon and Your Worst Enemy

Timing and Opportunity: Today’s housing market crisis is the greatest single opportunity for outstanding professional Realtors to ONCE AND FOR ALL distinguish themselves while locking out their competition–forever. By staying in business, selling homes, representing clients, and continuing to practice at the highest ethical levels you will set in stone your reputation and create the perception that is reality.

Substance Factor: Create a completely transparent profile of your business practices as a Realtor, your educational background, your complete career track record of sales, your involvement within the community(s) you sell or represent, and list any awards or honors you have received for your work both professionally and volunteer. You do volunteer within your community right?

Tone: Advertising in newspapers, radio spots, or even television is perceived as “a blatant sales pitch” something consumers will scrutinize rather than evaluate. The “tone” Realtors use is akin to a used car salesman’s pitch and so outdated it can be painful to watch. Stop selling yourself as the most reputable, most experienced, most intelligent, hardest working, or best of everything! Nobody believes these self ingratiating claims because they are coming from you the Realtor–they have no credibility with someone who has never met you.

Your mantra should involve GIVING AWAY VALUE WITHOUT ASKING FOR ANYTHING IN RETURN.

Action Plan Perception to Reality

1. Start blogging today and write about your community, schools, small businesses, market, weather, and everything that makes up the areas you serve.

2. Speak in front of every civic group, rotary, grassroots organization, Kiwanis Club, association, and consumer lead groups you can convince to have you present. GIVE them valuable information with NO sales pitches–just information each group can use.

“State of Your Market” free weekly Town Hall meetings where you present and then allow the community to give feedback live.

3. Newsletter circulation begins with exposure so write about your State of the Market address, recent helpful homeowner tip, speaking engagements and groups you addressed, or a new development within the industry. Keep people informed and they will consider you an expert and perceive you as a professional Realtor.

Are You Ready For Change, Do You Understand How To Change, Where Do You Go For Answers?

Chicago Sun Times published this article March 2, 2008

FoxBusiness.com published this article March 2, 2008

“In times like these, it is helpful to remember that there have always been times like these” Paul Harvey

“You must be the change you wish to see in the world” Gandhi

“Change is the law of life. And those who look only to the past or present are certain to miss the future.” John F. Kennedy

“Bebop was about change, about evolution. It wasn’t about standing still and becoming safe. If anybody wants to keep creating they have to be about change” Miles Davis

“It is only the wisest and the stupidest that cannot change” Confucius

“Everything changes, nothing remains without change” Buddha

“Change starts when someone sees the next step” William Drayton

We produced this video to give you a starting point from which you can begin to make the paradigm shift to new world thinking and creating the reality that you want in your life.

What is new world thinking? New world thinking recognizes that you choose what you experience through your consciousness. Literally, you create your own reality.

Simply put, the ability to influence your reality, your life, and your ultimate happiness is dependent upon your understanding and willingness to change. For more information: innerarchitect.wordpress.com