Branding “You” Through Networking is Fastest Growing Marketing Plan

Networking in the real world is such an important component to branding you, expanding your possibilities in the business world, and insulating your success from the highs and lows of any economy. Within this business life long strategy are some methods, tips, and guides that will make the road much easier to navigate.

The following is information about my workshop that I would like feedback on. Please let me know if this information is interesting, important, or process changing enough to be worthy of your time.

Workshop length: 90 minutes
Facilitator: Dean Guadagni

Who can benefit:

  • Any individual pursing employment opportunities
  • Individuals interested in increasing their value within an organization
  • Individuals interested in branding themselves for marketing to the employment sector

Training Formula (Deliverables):

  1. Understand what networking is and how it can help you
  2. Understand the biggest mistake in networking and why it is unproductive
  3. Learn 10 things to avoid while networking and why they hurt your marketing effort
  4. Learn how to utilize the #1 method to networking success
  5. Learn 5 strategies to become a valued contact
  6. Learn 8 tips to engage and make meaningful connectio
Advertisements

5 Strategies to Branding “You”: Realtor’s Guide To Career Success

Branding "You" to be memorable

Branding

Reuters.com published this deansguide article September 2, 2008

What exactly is the definition for the word “branding”? We are talking about creating an aura, a perception, and a truth about a person, service, or product that allows people to identify and recognize them instantly.

Branding according to Whatis.techtarget.com definition

Branding “You” What Are You Waiting For?

You spend a lifetime promoting your employer, their products, and their services. You derive your substance factor from your experiences. Is it not about time you tell the world about you and why you are special?

Tips To Branding “You”

1. Recognize: You are a brand. You have recognizable qualities and you must consider yourself special in order to promote your unique qualities

2. Begin the Shift: Recognize you are worthy of brand recognition and begin to shift the emphasis to your qualities and differentiating factors that make you unique. Why are you so effective? How can you deliver value? Begin to market you as the source

3. Education to Expertise: in order to become a brand, you must be knowledgeable in your niche. Gain confidence and expertise by studying and learning about your business from mentors, online resources, workshops, seminars, and books. Building your knowledge base builds confidence in you as well as your potential clients

4. Writing Platform: create a writing platform with the goal of establishing your own blog within a 3-6 month period. The following are places to start:

a.) Submit articles to ezinearticles.com

b.) Create a newsletter

c.) Become a contributor to a blog

d.) Ask to contribute to a newsletter or local newspaper

5. Public Speaking Platform: Create a workshop or speech aimed at providing value to your audience.

a.) Ask to represent your company at local meetings or conferences. Work up to bigger venues

b.) Ask to speak at your Kiwanis Club, Rotary, or Chamber of Commerce

c.) Create a Free workshop for you affiliate partners

d.) Join a industry organization and submit your request to speak

Results

The best strategy to support your career as an entrepreneur or as an employee of a company is to create the brand of “You.” In so doing, you become recognizable to both potential clients and potential employers.

Your entrepreneurial business is positively effected when potential clients know you, like your brand (You), and understand the value you bring to the table

Your employer’s business is positively effected when customers know you, trust you as their “brand”, and understand the value you bring to the organization you are working for with the client’s best interests in mind

Women’s Business Advantage: Women’s Networking Organizations Fastest Growing Trend In America

One of the biggest misunderstandings in establishing new business, lead generation, and gaining valuable exposure is the advent of niche referral groups. Although these groups, like BNI (poorly named in my opinion), can be effective for many people, they lack the basic most powerful component-networking. Networking is not handing out unqualified, poorly connected, referral slips for a one time shot at connecting. Networking is creating, over time, a relationship that will attract business.

One of the biggest secrets that really isn’t a secret is how active woman business owners have become in networking off line in the real world. Women-centric networking groups outnumber men’s groups by a wide margin in our Northern California region and I suspect it to be the case in many parts of the country.

Important Note

You do not have to limit your networking to industry specific organizations or groups. Stretch out and aim to meet community leaders, political leaders, and other top notch organizations in your area

The following is a list of women-centric networking groups who support women business owners, provide fantastic exposure, great connectivity, and resources:

1.National Assoc. of Women Business Owners: NAWBO is a national organization with pull

2.Women’s Council of Realtors: WCR has many fantastic industry specific resources

3.Women in Consulting: WIC provides a great measuring stick for fee structuring, training, and resources

4. Schiff Hardin Networking Group: SH LLP is a regional organization with power

5. Webgrrls International: Webgrrls has 100 chapters around the country

6. American Business Women’s Assoc: ABWA is a stalwart in networking

7. American Assoc of University Women: a great chance to reconnect with alumni

8. Commercial Real Estate Women: CREW is another solid choice

9. National Assoc For Female Executives: NAFE is anther source of powerful executive women

10. Women in Housing and Finance: WHF is another source of partnership opportunities

More resources go to this link for 29 more organizations