Careerbuilder.com ran a survey of 31,000 employers about their use of social media in screening and finding job applicants. The results include:
- More than 1 in 5 employers use social media sites to screen job applicants
- 22% of the 31,000 employers said they use social media to find human capital
- 9% more said they would begin utilizing social media sites in 2009
- 31% or nearly 10,000 employers will focus on social media as a recruiting and screening tool in 2009
The writing, pardon the pun, is on the wall. If you want to make a hiring manager happy, and help yourself, you will adopt all of the steps outlined below to help you–stand apart from the competition.
Silicon Valley star Guy Kawasaki did not intend for his chapter “The Art of Driving Your Competition Crazy” in Reality Check to be job seeker’s advice; yet the main theme is vital for any job seeker’s success. The chapter outlines 8 steps to drive your competition crazy aimed at helping entrepreneurs and corporations understand how to win at the art of business.The most valuable theme and step is “Focus on the customer.” Guy outlines the irony that entrepreneurs and businesses should not take action against the competition–don’t do anything to them but everything for the customer.
Theme: Make the Hiring Manager Happy
The idea and theme here is to ignore your competition and focus completely on a hiring manager’s happiness. Ignore the millions who are out of work and competing for the same jobs, ignore the pundits who continue to fuel the panic, ignore the negative naysayers who continue to bring your spirit down.
Instead think about what makes hiring managers happy? How about taking the task of reading resumes off their plate. What about saving them time, energy, and focus by removing the screening process that entails resumes and cover letters. Why not remove the gray areas and guess work for a hiring manager by delivering a better more revealing resource than a resume which is simply a job seeker’s listing of their value? How about removing the issue of back checking aka background checks to validate claims on a resume? Why not attempt to reduce their time wasted recruiting and looking for the right candidate for the job when you are available?
Most Hiring Managers Dislike:
- Deluge of resumes create huge time crunch
- Lost productivity in their own jobs due to resume review process
- Tasking other people from their jobs to help in the review of resumes
- Guess work involved in hoping they choose the right candidate
- Decisions about new hires ultimately reflect upon the hiring manager’s own judgment
- Lack of information or verifiable proof that job seeker can deliver their listed values in their resume
Make a Hiring Manager Happy:
- Craft your value message of expertise, accomplishments, and experience
- Establish your “employment campaign” blog that delivers your value message
- Research how you can provide value to targeted hiring managers then deliver your value message
- Write a keyword rich, descriptive, and opportunity message Linkedin profile
- Utilize Twitter to broadcast and deliver your value message
- Research your target companies for their participation in Web 2.0 blogging, social media networking, and engage them through these channel