Twist: Twitter Tool Identifies Trends, Conversations, ROI

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FoxBusiness.com published this deansguide article 3-28-09

Twist is a tool that allows users to search for trends related to keywords used in Twitter “Tweets.” The compilation of the statistics are presented in graphs and based on what Twitter users are tweeting about during a specific time period over a week or a month. These keywords can include products, services, and companies which make this tool a very solid research tool.

As the Business Director for Inner Architect, a social media marketing, strategy, and consulting firm, I am always searching for tools that will provide further evidence of ROI for social networks and tools. Susan Hanshaw, Founder and CEO of Inner Architect, comes from the direct marketing field where ROI is a constant and measurement is the standard and norm

Lead Generation Tool

  • Identify trends in user behavior for your products or services
  • Identify conversations around customer dissatisfaction of your products or services
  • Identify trends in user behavior for competitions’ products or services
  • Identify trends in conversations around dissatisfaction of competition’s products or services
  • Identify “Buzz” surrounding your industry, niche, or breaking news

Lead Generation Applications

  • Measure user “behavior” for your products and services to determine if your products and services need changes or if they are being received positively. If changes are needed this allows a company or entrepreneur to contact conversation participants
  • Seek out dissatisfied customers and offer them something of value, create a solution, and create the opportunity for retention and future sales
  • Identify who is using your competitors products and services as a list of prospects
  • Dissatisfied customers of your competition become the “low hanging fruit” in your efforts to convert them to your products or services
  • If “Buzz” is evident and aimed at your product, service, industry, or niche consider it a time to strike while the iron is hot. Whether the trend leads you to lead gen, customer service, or spin control opportunities, it’s best to know what is being said and why

Silicon Valley Code Camp: Incredible Developer’s Event Nov 8-9

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Peter Kellner Silicon Valley Code Camp organizer

Reuters.com published this deansguide article 11-2-08

The 3rd Annual Silicon Valley Code Camp is one of the most intriguing and value filled events in the Valley. It is a free boot camp style event which runs November 8-9 in Los Altos Hills, California. Billed as “Put together by software developers for software developers, the Silicon Valley Code Camp is a great opportunity to learn, share, and connect”, the camp is a fantastic example of what is possible when people decide to give value and give it often.

Date-Time & Location

November 8-9 Saturday 8:00am to 8:00pm and Sunday 9:15am to 4:00pm
Foothill College, 12345 El Monte Road (Parking Lot 5), Los Altos Hills

Conference Subjects

1. Software Development: in many languages and many platforms

2. Cutting Edge Technologies: sessions include the “hottest technologies in the industry from top vendors ton sessions introducing people to introductory concepts and languages.”

3. Open Source and Proprietary: products from Google, Microsoft, Oracle, and Sun Microsystems

Cost and Networking

The event is free and organized by volunteers. Lunch is provided both event days with a Saturday night Barbeque so that attendees and volunteers can network

Camp Schedule and Curriculum

Code Camp will offer over 100 sessions for attendees. For a list of sessions

Volunteers-Opportunity

For the opportunity to give back and actively network with the staff consider volunteering for this great event

Code Camp Manifesto: 6 Points

1. Code Camp is by and for the developer community

2. Free, always free

3. It is community developed material

4. No fluff – only code

5. Community ownership

6. Code Camp will never occur during working hours.

For More Information

Go to organizer Peter Kellner’s blog PeterKellner.net

Email: peter@peterkellner.net