Online Reputation Management Is About Walking Tall And Carrying A Big “Stick” Called A Blog

Even The Devil Needs a Little Online Reputation Management

picture of online reputation management

Reuters.com published this deansguide article August 8, 2008

Courtesy of eVisibility.com a fantastic internet marketing agency and voted one of the “Ten Most Dependable Search Engine Marketing Firms in the U.S.” in a study performed by Goldline Research for Inc. Magazine. Thanks go to Miguel Salcido!

Note: “It ain’t braggin if you can do it” and apparently eVisibility can do it!

Online reputation management is all about having a online presence that will allow you to quickly respond to any challenge of your service, products, or business that shows up in a Google search of your surname or business.

The Yelps of the world and consumer comments are not always accurate nor correct. Your competitors may also play dirty pool and create their own “erroneous false” reviews in order to tarnish your image, company image, and public perception.

Step #1 Blogging

The fastest method to defending your surname or business name reputation online is creating a blog. Websites help but due to their lack of fresh continuous content, they do not stand a chance in the SEO wars that are being waged online

Step #2 Monitor

Monitor your surname and business name on a weekly if not daily basis. Note who shows up on your page one searches. Investigate what they are saying and why they are placing for your keywords or names

Final Final

Without a method to respond or interact immediately to bad reviews or erroneous reports your reputation is at stake. If you don’t perform basic analytics on your surname, business name, and keywords you run the risk of somebody making statements you do not want on key Google searches. Defend yourself do your homework

Miguel’s Professional Advice on Reputation Management:

“I wanted to add that you should stay away from leaving comments on the blogs that bash you because all you are doing is re-enforcing that site’s rankings by offering your content to it. It will also most likely just fuel more discussion.

It is really important that you clear at least the first 2 pages of any negative search results when it comes to your name and your company name. We specialize in this. One of our methods includes creating as many social profiles as you can online. Facebook, LinkedIn, Digg, Flickr, Crunchbase, etc.”

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Press Releases For Viral Marketing Power And Traffic: Realtors Small Business Marketing Tip #8

One of the most effective marketing professionals happens to be a nationally recognized hyper local blogger by the name of John Harper aka theharperteam.com. One of John’s strategies is to utilize Press Releases to maximize the reach and viral power of his web-blog site. John utilizes a site called I-newswire.com. The following tip provides benefits to any small business, entrepreneur, organization, non profit, charity, public relations officer, or giant corporation.

What is I-Newswire.com?

I-Newswire is press release aggregator. Simply put they allow you to write a press release on almost any subject, submit your release to their network, and then push your message out to a vast network of media websites around the globe

Note: A good press release IS NOT a sales pitch for you, a listing of a property, or something that sounds like a self serving message. Like the blogoshpere, the tone of a press release needs to be valuable, informative, relevant

What Are The Benefits?

1. I-Newswire.com: press releases are seen on hundreds of news websites such as PressRadar.com.

According to I-Newswire.com:

“We are not able to track the exact reach because most of the outlets obtain our releases automatically using our XML feed at http://www.i-newswire.com/xml.php. In addition, your press release is hosted as a webpage on our site, and will be indexed by search engines such as Google and Yahoo, giving you additional exposure.

2. Journalist and Editors: these are the people who visit I-Newswire on a daily basis looking for newsworthy information.

3. Exposure: I-newswire.com has an Alexa.com ranking of 72,434 worldwide. Similarly ranked sites have in excess of 3,000 visitors per day and 20,000 pages views per week–that’s power

4. Press Release Writers: a best of breed listing of press release writers are available if you are not confident in your ability to produce your own. To acces this go to data bank pr-firms on the site

Strategy

This strategy is all about bringing readers to your website or blog. One of the best methods to bring fresh new readership is to make news yourself, report breaking news, or report breaking news (news that happened within a day or two) with your analysis and solution

Example Scenario

You are a realtor specializing in foreclosures. Your area is full of foreclosures and a Nationally syndicated news agencies writes a story on the state of foreclosures and investors waiting in the wings.

1. Take this article and make an aggressive headline announcement. Ex- “Foreclosure Market Saving Realtor Jobs.”

2. Write a short succinct few sentences about the core message of the media article

3. Use your succinct few sentences on the media article as the lead-in to how Realtor jobs are being saved by the added business that investors represent in your market

4. Offer a free pdf or podcast that provides a market report for your city or region’s foreclosure market and describe your free giveaway as a tool for investors or Realtors from other regions

5. Point readers to your website or blog in order to receive their free pdf or podcast “bonus”

Analysis

Small business owners are discovering that they can write multiple press releases about current events that relate to their niche or speciality. They then can leverage their knowledge, free information, or bonus as a method to give readers added value while bringing awareness to their website-blog.

Google Base: Realtor’s Free Listing Tool, Lead Generator, Product Promotion Machine

Google Base “Shopping Bag” icon

FoxBusiness.com published this deansguide article June 28, 2008

If you do not want to take on the task of establishing a blog or website there still is a method to get your information listed in Google search results: Google Base. For Realtors this could be a key tool in listing your properties.

What is Google Base?

1. According to Google “Google Base is a free Google service that allows you to publish virtually any kind of information for inclusion in Google search results”

2. According to the blog chiefexecutive.wordpress.com’s, a UK site, article “Google has changed-have you?” Google Base allows a business to list it’s services or products in a different way-via an shopping bag icon and in a product search conducted by consumers:

The point is Google has changed, there are now opportunities to appear on the list (Google search results) in more relevant and striking ways than the conventional list of blue search engine links.”

Advantages of Google Base

1. You do not need a website or blog to publish your information
2. It’s a free service
3. If you don’t have a website to host your item(s), Google Base will create and host a unique URL (web address) where searchers can visit and view your content.

Google Base For Realtors

According to Google:

“Over 56% of all internet searches on “real estate” and related terms are conducted on Google and our partner sites, and the majority of those searchers are actively looking for listings or referrals to brokers and agents. Google Base makes it EASY for consumers to find your listings or services.”

How Does It Work?

People performing Google searches for Real Estate can refine their search results by adding specific property features (e.g., “4-bedroom”, “pool”, “San Francisco-Pacific Heights”) and seeing their results displayed on a map, focussed on the neighborhood and types of properties that they are most interested in

If a Realtor adds his/her listing(s) information to Google, it will ensure that the right (most qualified) potential buyers will be able to find the properties listed “right when they are most actively looking for them.”

Google Real Estate Tools Link (for more information!)

1. Brokers and Builders

2. Agents

3. MLS’s

4. IDX vendors


Understand Your Readership Tool #1: Alexa.com A Free Method To Understanding Your Marketing Power

The key to online marketing through blogging is understanding how your efforts are working to bring in new leads, sales, and effective viral awareness. One of the best tools of measurement is Alexa.com and it is free!

Alexa.com

Computes traffic rankings by analyzing the Web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. Information is sorted, sifted, anonymized, counted, and computed, in order to come up with an accurate computation of your blog or website’s traffic statistics.

Traffic Stats

1. Traffic Rank: based on 3 months of aggregated “historical” statistics it is a combined measure of page views and users (reach)

2. Reach: Reach measures the number of users. It is typically expressed as the percentage of all Internet users who visit a given site

3. Page Views: measure the number of pages viewed by your visitors. Multiple page views of the same page made by the same user on the same day are counted only once. Hits mean nothing and should not be considered accurate or even worthy of discussion

Alexa Tools

Alexa Toolbar: This tool when loaded on Firefox provides meters that measure Reach, Traffic Rank, Traffic Trend, and Related Links

Search Engine: This tool searches any input and returns numbers for any given blog or website

Traffic Graph: The most useful tool. This graphs all the stats in increments from 7days, 1month, 3months, max. It allows you to compare your site to 4 other sites traffic and then graphs it. In addition you can download a widget to your site showing your Alexa numbers.

Global Information: here if your site has accumulated enough traffic and data, Alexa will return your numbers globally and how you rank within the US.

deansguide.wordpress.com Alexa rankings as of 6/24/2008: 109,416 (up from 105k last week) in the US and 358,548 (up from 350,233 last week) overall. I receive 75.8% of my traffic from the US and the rest outside. For

Is Your SEO “Expert” Really An SEO Expert: 3 Keys To Verify Their Substance Factor

I am no SEO expert, no marketing expert, and no blogging expert but I do have expertise in all of these categories. In my travels around the SF Bay Area I attend upwards of 10 networking meetings or keynote events per month.

The hot topic is Web 2.0 SEO aka How to drive traffic to your site.

Unfortunately time and time again when I do my due diligence on the speaker’s background, their substance factor, and how their blog or websites rank I have recently been surprised by the results. Many speakers are knowingly misrepresenting themselves in regard to their credentials. Often times these speakers are leveraging their business accomplishments in other categories, unrelated to SEO or Web 2.0, as a means to securing these speaking “gigs.”

Cost

Simply put the average networking event keynote speech here in the Bay Area runs anywhere from $30-$65 per event. That adds up quickly and is of great concern when I am choosing events to attend

3 Key Factors To Check

When an “expert” claims they are going to speak about methods to increase your site’s traffic, Google rankings, and add links to your site you MUST perform some background checking if you want to understand if the speaker can deliver on his/her claims

#1 Alexa.com: Alexa.com (free service) remains one of the easiest, most telling sites in measuring traffic (page views and unique visitors) to a site either website or blog. Go to Alexa and input the url of your “expert’s site” for instant rankings. Alexa will return Global traffic, US rankings, and a mix of page view and unique visitor numbers.

Note: If an expert claims to be able to make your traffic “explode” then they better have an Alexa ranking of UNDER 1,000,000 at the very least.

Note 2: Alexa.com like any other measurement tool can not capture all web traffic. It is best to combine other traffic measurement tools with Alexa for a solid idea of a site’s traffic. Try Quantcast too

In my last two due diligence investigations on SEO “expert” speakers the first one came back with an Alexa ranking of over 19million which equates to about 10-20 visitors per day to their site. The second guy had a ranking in the 6million range which might provide 30 visitors per day

#2 Technorati: Links are considered the measurement of a site’s Google authority and a big part of the SEO formula. If you go to technorati.com (free tool) you can input the url and check on the number of hyper links which are coming into your “experts” site. If your expert has fewer than 10 links and they are old–he probably isn’t writing a worthwhile blog or he is not writing with consistency

#3 Evaluate their site: Do they write a blog? How often do they write per week? What is the date of the last blog post? Do they have a blogroll? Do they have widgets like mybloglog directory on their sidebar? Does the platform look dated? Do you like the way their sites looks?

Hits Myth

If your “expert” begins to speak about “hits” you might just want to bail. The term hits, although that is the only traffic measurement widget offered on wordpress blogs, is out dated and misleading. Hits can refer to any visitor who arrives at your site, clicks on any pictures, articles, or other documents. Each item is tallied as a hit.

You want to understand how many page views your expert’s blog-website receives; how many UNIQUE visitors, and their over all traffic ranking

Remember

If the “expert’s” site does not measure up in these 3 critical ways then how can the expert teach others how to increase their traffic and SEO power?

SEO “Keyword Research” Module #2: Realtor’s Guide to Understanding Your Target Audience Language

Published on Active Rain for the Real Estate Community

Keywords, keyword phrases, and keyword research are the next step to understanding how to attract traffic to your blog. In our first Module “SEO Basics” we provided links to SEO information to begin your education into this very important step in your marketing campaign. Searchenginepeople.com writer Ruud Hein provides an excellent look at how important keywords and keyword phrases are to your business.

Audience Language

Your aim should be to identify the keywords and keyword phrases that your target audience will utilize in searching for information about your product(s), service(s), business, industry and the area you operate within

Keywords and Keyword Research

List of Keyword Tools To Help You Find Your Audience “Language”

1. Google Adwords Keyword Tool: Get fresh ideas from the leader in the industry

2. Free Keywords: Another place to find new keywords is at freekeywords.wordtracker.com site

3. Keyword Discovery: “Over 80% of online transactions begin with a keyword search” and according to NAR over 70% of consumers interested in buying or selling real estate begin their search online. This site is a fantastic spot to begin your search with the Keyword Discovery tool.

“SEO Basics” Module #1: Realtor’s “How To” Library For Search Engine Optimization

One of the best blogs for SEO is written by a Canadian company called Search Engine People. Consequently when I opened my subscription feed to searchenginepeople.com/blog today, I was surprised and very please with their gigantic SEO article “One Week of Sphinn SEO Lessons” by writer Ruud Hein.

This article is so vast and expansive I am going to break it down into smaller modules so that you can consider the importance of the library of content Ruud has provided. The first module is SEO Basics for the anyone looking to understand the definition, strategies, and tools that search engine optimization brings to your marketing promotional efforts. This first module contains 17 links to information critical to your Web 2.0 efforts:

The SEO Basics