Even The Devil Needs a Little Online Reputation Management
Reuters.com published this deansguide article August 8, 2008
Courtesy of eVisibility.com a fantastic internet marketing agency and voted one of the “Ten Most Dependable Search Engine Marketing Firms in the U.S.” in a study performed by Goldline Research for Inc. Magazine. Thanks go to Miguel Salcido!
Note: “It ain’t braggin if you can do it” and apparently eVisibility can do it!
Online reputation management is all about having a online presence that will allow you to quickly respond to any challenge of your service, products, or business that shows up in a Google search of your surname or business.
The Yelps of the world and consumer comments are not always accurate nor correct. Your competitors may also play dirty pool and create their own “erroneous false” reviews in order to tarnish your image, company image, and public perception.
Step #1 Blogging
The fastest method to defending your surname or business name reputation online is creating a blog. Websites help but due to their lack of fresh continuous content, they do not stand a chance in the SEO wars that are being waged online
Step #2 Monitor
Monitor your surname and business name on a weekly if not daily basis. Note who shows up on your page one searches. Investigate what they are saying and why they are placing for your keywords or names
Without a method to respond or interact immediately to bad reviews or erroneous reports your reputation is at stake. If you don’t perform basic analytics on your surname, business name, and keywords you run the risk of somebody making statements you do not want on key Google searches. Defend yourself do your homework
Miguel’s Professional Advice on Reputation Management:
“I wanted to add that you should stay away from leaving comments on the blogs that bash you because all you are doing is re-enforcing that site’s rankings by offering your content to it. It will also most likely just fuel more discussion.
It is really important that you clear at least the first 2 pages of any negative search results when it comes to your name and your company name. We specialize in this. One of our methods includes creating as many social profiles as you can online. Facebook, LinkedIn, Digg, Flickr, Crunchbase, etc.”