Bay Area Business Woman Publisher Debra Costner Hails Susan Hanshaw’s “Inner Architect” As The Tool To “Build Your Life From The Inside Out”

Welcome to the new Bay Area Business Woman!

Debra Costner, Publisher

Bay Area Business Woman publisher and editor Debra Costner is a no nonsense businesswoman living her “purpose.” In one of the best book reviews to date, Ms. Costner described “Inner Architect: How To Build The Life You Were Designed To Live” as:

  • “It is not a book about living life or changing careers-it is in fact an exquisitely detailed workbook taking you through the process of a ‘personal revolution’”
  • “The many exercises, including identifying your trust issues, creating new beliefs about money, choosing to believe in yourself and trusting your instincts really hit the mark in identifying what keeps so many from finding success”
  • “Inner Architect is able to guide you through any life-altering modifications you feel compelled to make. The book could work to define a new health plan, improve personal relationships and of course develop a new business plan”

As Costner notes this book is for “. . . those who truly feel they need a change in direction, or want to examine their current situation and are ready for transformation.” As Susan advices “we are in an evolving state of becoming.” When you feel challenged by change and transition remember “When you have serious doubts, consider what regrets you might have if you don’t give your leap a full chance.”

Examples You Can Accomplish

1. Change your career direction create a purposeful path

2. Create new beliefs about money; letting go of the fear of the loss of the paycheck

3. Build the confidence to start a new exercise health plan

4. Improve your eating habits

5. Build and improve personal relationships

Has A New Ed Okun Arrived On The 1031 Exchange Scene: Vesta Strategies LLC Staggers From Wall St. Journal Story

In another apparent blatant rip off of 1031 exchange investor funds, Vesta Strategies of San Jose, California “has closed its doors, leaving investors scrambling to recover millions and pointing to flaws in the largely unregulated industry” according to the Wall Street Journal report “Behind the Boom and Bust of Real- Estate Player Vesta.”

Do we have another Ed Okun 1031 Tax Group on our hands?

The Founders

Chicago businessman John Terzakis and partner Robert Estupinian were the principles at Vesta Strategies. They founded Vesta in 2004 amid a firestorm of legal problems

History

According to WSJ’s Kris Hudson’s report:

“Mr. Terzakis had a history of failed real-estate deals and soured relationships — information Mr. Terzakis isn’t required to disclose to potential clients. Now the two men are accusing each other in separate lawsuits of diverting millions of dollars from Vesta for personal use.”

The Losses Sound Familiar

Christina Pappas a California investor, a familiar story to the “Trainwreck Victims of Ed Okun”, is out $2.5 million she handed to Vesta in April 2008 from the “sale of a property.”

When Ms. Pappas found a replacement property, another building, to purchase within the IRS’s 180 day exchange period, she requested her funds be wired in order to close the deal. To her utter horror, but familiar to the people following this industry, Ms. Pappas maintains that the “Vesta representative failed to wire her money to complete the property exchange by the June 16 closing, and still hasn’t done so”

The Numbers

According to WSJ story, Mr. Estupinian was quoted as saying that “Vesta Strategies held $10 million to $30 million in client money at any one time.” Okun like no, but no small sum of money in any case

Vesta Infighting And Meltdown

In a scene worthy of Ed Okun, the two principles Terzakis and Estupinian ended up in court with Terzakis initiating the legal action.

Mr. Terzakis allegations included

1. Estupinian misappropriated several million dollars of Vesta’s money for his family’s use

2. $96,000 salary for Mr. Estupinian’s wife, who allegedly did little work for the company

3. Expenditures on a $1.3 million house

4. A $160,308 oceanfront apartment in Long Beach

5. $50,000 for a pair of dogs-doesn’t everyone have $50,000 twin dogs?

6. $42,795 in tuition toward Mr. Estupinian’s doctorate degree-education is expensive

The Countersuit by Mr. Estupinian

1. Embezzlement of about $25 million and the following quote by Mr. Estupinian:

“Beginning as far back as 2000, John Terzakis has been treating the client funds as his own personal piggy bank in order to fund his many personal business and development projects”

Final Final

If this does not sound like the Okun case it certainly sounds like a close facsimile to it. The bottom line for Ms.Pappas and fellow investors serviced by Vesta Strategies could be the same fate suffered by Okun victims: no return on investment, IRS nightmare tax bill, and the prospects of a lost retirement fund spent in a lavish lifestyle befitting a crook

10 Skills You Need To Succeed At Almost Anything: Content From A Continent Away

Dustin Wax of Lifehack

An Italian blogger in Torino, Italy, who subscribes to deansguide because he thinks we may be related (joke), sent me a link to his bookmark (digg) 10 Skills of Life You Need To Succeed at Almost Anything.” The original blogger? The mighty and powerful lifehack’s Dustin Wax.

This is the reason why I love to blog. It is the most important business and social networking task I perform daily?. Here is a perfect example of 6 degrees of separation.

A big thank you goes to my “friend” from Italy who found me on my blog directory Mybloglog. The other big thank you goes to Dustin for compiling a great list; I am proud to say that #1, #2, #4, #5, #8 have been constant themes I write about here on AR: Public Speaking, Writing, Networking, Critical Thinking, and Research

Here are Dustin’s list and my list. What would your 10 Skills list include?

10 Skills You Need To Succeed at Almost Anything according to Dustin Wax

1. Public Speaking

2. Writing

3. Self Management

4. Networking

5. Critical Thinking

6. Decision Making

7. Math

8. Research

9. Relaxation

10. Basic Accounting

10 Skills You Need To Succeed at Almost Anything according to Dean

1. Writing: Competent writing skills are the #1 sought after skill over looked in today’s educational system

2. Public Speaking: This is the differentiating factor that can push you over the top

3. Timing: There are opportune and inopportune times; it’s the people that know when who have an advantage

4. Networking: It’s not who you know but who knows you according to Jeffrey Gitomer

5. Listening: This is an ignored skill that gives you the most information. Our society is all about being heard but if you watch the Godfather–he rarely speaks but he always listens!

6. Research: Do it well and it becomes a tool to educate you

7. Brainstorming: Ideas are commodities. If you don’t stretch your imagination you lose your sense of attaining the impossible

8. Giving: Give first, give often, and give value

9. Time Management: You can’t buy it and you can’t get it back so use it wisely!

10. Athletics: I have made friends, stayed in shape, and been recognized for the sports I enjoy participating in and watching

Mainstream Media’s New Source For News, Opinion, And Content Is The Blogosphere

Blogburst blog contributor Daysha gets all the credit for writing a very compelling article on how the relationship between bloggers and the mainstream media is an ever changing landscape. Her fine piece “Blogger’s Influence on Print Media” was the impetus for this snapshot into the evolution of the blogosphere

Daysha’s research was based on a report by Cision billed as the “leading global provider of media monitoring, research, distribution, and evaluation services for PR professionals” released an article July 17 that “demonstrates the growing influence of blogs in the mainstream print media.”

The findings support the premise that mainstream media organizations and their writers mention and utilize blogs for their own stories and content generation. Simply put “we” are viable and important, and in many cases, more relevent than many mainstream media organizations

Discovery

1. “The Top 20 national magazines and newspapers mentioned blogs and bloggers 13,066 times in the one-year period ending June 30, 2008, according to Cision”

2. 2004 total year long mentions of “blogs” and “bloggers” totaled 795 times

3. 2005 total year long mentions of “blogs” and “bloggers” totaled 2,179 times

Mainstream Media Importance

“The stunning growth in blogger influence magnifies the importance of employing common sense when contacting bloggers”, according to Cision Executive V.P. Peter Granat

1. PR firm Brodeur Partners reported that in a January 2008 Survey the following results:

*Of 178 journalist contacted “57 percent said they read blogs at least two to three times per week”

*18% of journalist said “they spend at least one hour per day reading them (blogs)”

Ultimate EyeOpener

1. PRWeek/PR Newswire Media Survey revealed:

*40% of participating journalists employ blogs to find content topics for stories

Analysis

The mainstream media and it’s writers are recognizing the value of blogs as viable research tools, sources of new information, places to immediately measure reader opinion, and as a testing ground for their own opinions

What this means to bloggers:

1. Credibility with public and media

2. Media related exposure to mainstream media writers and editors

3. Possible mainstream media collaboration with writers

4. Recognition by public and professionals

5. Solidify Web 2.0 collaboration as the media platform for now and the future

6. Global Reach to a world wide audience

7. Instant measurability

8. Advertising monetization platform

9. Business marketing platform

10. Joint Branding opportunities

CSIX Silicon Valley Employment Networking Group Invites Wanda Ross To Speak

CSIX Silicon Valley’s premiere resource for employment information and networking provided yet another information rich, talented speaker to their July 15 meeting: Wanda Ross. Ms Ross is an executive recruiter with many years of experience both in Silicon Valley and overseas. Her workshop “Marketing Yourself with a Powerful Resume-Top Ten Tips from an Executive Search Professional was packed with valuable advice. Thanks go to CSIX Founder Hamid Saadat, Barbod Varjavandi, and Nobuko Isomata!

Top 10 Tips

1. Your Resume is a Marketing Tool: 20 seconds to a good impression
2. Believe in Yourself: positive energy equals positive results
3. Be Honest But Be Wise: Always be honest
4. Have a Clear Focus: Clearly indicate what you are seeking, job title at top of resume
5. Emphasize Your Accomplishments: Highlight actions and quantify results with numbers
6. Keep it Simple and Succinct: only the most relevant data, use bullet points
7. Use Powerful Action Verbs: specific action verbs nothing vague
8. Provide Helpful Information: company descriptions
9. Create a Powerful Summary: How are you different from others?
10. Edit, edit, edit: remove all words that do not add value, check spelling

Attendees with Expertise

1. Barbod Varjavandi– An irrepressible charismatic man with fantastic communication skills, Barbod’s expertise includes: Engineering Operations; Software Engineering; Product Management; Release Engineering; Information Technology. Barbod is the type of person every organization should have in order to prosper. Contact Barbod at barbod@varjavandi.com and 408 802-9120

2. Nobuko Isomata– Nobuko is such a joyful intelligent woman. She is fluent in English and Japanese and her background specialty is Asian Market Entry and Product Launch. Her consulting services, Market Entry Experts, provides a full array of market to market management and strategy. Contact Nobuko at nobuko@marketentryexperts.com and (650) 922-1786 or 240-0460

3. David Markowitz- Artfoundry, David has extensive experience in 3D Character Design, Fine Art, and Game Design. David would be a valuable asset to any progressive firm. Contact David at dave@artfoundry.com

4. Say Soukammenth- A wonderful man with a background multiple subjects of expertise with 10 years of DOD Projects, 10 years of Web Technology, 4 years of Medical Devices experience, and management experience. Contact Say at SaySouk@hotmail.com

5. Cecilia Toy- Celcilia has 15 years of experience in Order Management, Material Planning and Control, as well as Inventory Management. She has a delightful smile and will work well in a supportive environment. Contact Cecilia at CeciliaSToy@gmail.com

6. James T. Fahey- James substance factor is as a Product Marketing Manager and Product Manager. For more information reference James Linkedin profile at linkedin.com/in/jamesfahey or jamestfahey@gmail.com

7. Susan Siegel-Susan is an intelligent communicator who I only had a moment to connect with at our meeting. She impressed me as well spoken and hard working in her approach to business and networking. Susan can be contacted at smsiegel1@aol.com or (415) 602-1120

8. Bill Gascoyne-A man of substance he is an ASIC Engineer, a corporate technical trainer, and an amateur Physics lover. Bill is the type of guy who can train and relate to an audience of experts, hold their attention, and most important of all–be effective communicating complex theory in the most effective manner. Contact Bill at bill@billgascoyne.name and 408 497-5682

9. David Strom-David is a Technical Writer with expertise in API, software, and digital video. David’s strength is not only his substance factor but as an effective communicator through both the spoken and written word. Contact David at davestrom@mac.com and www.davestrom.com

10. Oliver Barrett-Oliver has experience and substance factor as a Electro-Optical Test Engineer. He has 10+ years design/development experience, electronic and optical instrument programming, and test software methodology development. Email Oliver at orbs@triangulum.net

11. Linda Alejandro-Dumont-Linda has 10+ years Human Resources and Organizational Development experience in a large well known Silicon Valley firm. Email Linda at lindaadumont@gmail.com

12. Ken Weidner-Ken has 10+ years as a credit analyst in Silicon Valley. His experience would be a benefit to any firm looking for proven expertise. Email Ken at kaweid@pacbell.net

CSIX meetings are held every Tuesday from 10:30-1:30 at the iRestaurant at 20007 Stevens Creek Blvd in Cupertino

Inner Architect And Life Pioneer Randy Pausch Gone But Never Forgotten

Reuters.com published this deansguide article July 26, 2008

Why is Randy Pausch one of the most important people you could ever listen to in your life? He is the essence of living your dream, deconstructing and obliterating obstacles, and if there was a picture next to the word “courage” in the dictionary it would be Randy’s picture. I never knew the man personally but I feel like he is my friend–just a friend I had not met yet.

Life Pioneer

Randy Paush was a life pioneer, an inner architect of the truest sense, who valued and coveted his time here like nobody I have ever witnessed. You can not help but be touched or greatly effected by Randy Pausch. If you watch his greatest triumph the last lecture the youtube video of his final lecture “Achieving Your Childhood Dreams” performed September 18, 2007 before a packed house at Carnegie Mellon University, you begin to understand the message: live life embrace your obstacles and triumph through your will

Words can not express our sorrow and sympathy for the Pausch family and Randy’s friends. Stay strong Randy would want that from every one of you.

Google Updates “Keyword Tool”: “Significantly Improve Your Keyword Research Ability”

Google

FoxBusiness.com published this deansguide article July 25, 2008

Google’s Adwords “Keyword Tool” is one of the cool relatively new tools you can utilize when formulating your keywords, keyphrases, and longtail search terms. A simple tool to utilize, Keyword Tool is like having a brainstorming session or idea think tank consulting firm at your finger tips.

The Cool Features: How Would You Like To Generate Your Keywords?

1. Option #1: Descriptive words or phrases; choose this option when searching for keywords like “green tea”

2. Option #2: Website content: choose this option to find website keywords like http://www.deansguide.wordpress.com

Pick Your Language

Mind boggling extensive list of languages from Urdu and Togalog to English and Slovak; and countries from Burkina Faso and Burundi to Yemen and Zimbabwe give anyone globally the opportunity to hone in on their keyword targeting

The Numbers: Actual Figures For Search Terms

Google now returns for your keyword query the following categories of information:

Our keyword search was “San Rafael real estate”

1. Advertiser Competition shows a bar graph for competitiveness for each keyword

2. Approximate Search Volume for the month (June) 9,900 searches

3. Approximate Average Search Volume per month 8,100 searches

4. Keywords Related to your search terms, their strength of advertiser competition and all realted numbers

5. Additional Keywords To Consider gives you closely related keywords and keyword phrases further adding to your research

The Reviews

1. Searchenginepeople.com ,a fantastic resource site, Paul authored the following review:

“Simply type in your keyword and you can see a long list of related keywords with approximate search volumes for those keywords as well! You can even customize the results with this tool: everything from the location (country) of your keyword results to finding out which month had the highest search volumes.

“In short, the tool rocks and it instantly makes keyword research way easier and much more efficient!”

2. SEO Revolutions’ Jerry West:

“In short, Google’s update to their Keyword Tool will SIGNIFICANTLY improve your keyword research ability. Review how in just four minutes with the screen shots, commentary and (steps in post) test results

3 Feng Shui Tips For Aligning Your Home With Your Vision: Energy We Allow To Surround Us Is As Influential as Vitamins To Our Physical Body

FoxBusiness published this deansguide article July 23, 2008

Who is Susan Hanshaw? She is an author and Founder of Inner Architect and Inner Architect Media the publishing arm to her personal development firm.

Who is Dean Guadagni? I am her business director, editor, and agent. Throughout the time I have partnered with Susan, she has written some impacting (The power of making a strong, immediate impression) articles that have been the platform for her workshops.

As a featured guest on Martha Stewart Living Radio Network show “Career Talk” hosted by Maggie Mistal, Susan addressed her own transition and change from a very successful corporate position as a V.P. of a Direct Marketing firm to that of entrepreneur small business owner.

The article below is a short article Susan wrote with 3 easy to remember tips that you have HEARD before. Why is it so different to what you heard in the past? Pay attention to the “green.”

————————————

“The other day I sat in on a presentation about the basics of Feng Shui by my charismatic French friend, Sabine Lamoureux. In a very simple way, it changed the way I think about the environment that surrounds me every day. Sabine helped me to see that the energy that we allow to surround us is as influential as the vitamins that we feed our physical bodies. It fuels our moods and acts as a mirror for how we see ourselves. Without this awareness we can sabotage our greatest desires.

Tips for aligning your home with your vision:

  1. Eliminate clutter. It keeps you bogged down with the energy of your past. To make room in your life for new opportunities, you have to make space in your physical energy field.
  2. Get rid of what doesn’t feel good in your environment. It decreases your level of positive energy.
  3. Create an environment that expresses what you want to experience. This isn’t about buying things. It is about surrounding yourself with simple things that represent what you want to achieve, create or become.

Photo courtesy ebay

Sanford and Son ~ LP ~ (1972)

Okun Indicted On 27 Counts: Is Okun On Suicide Watch?

Ed Okun and accomplice Lara Coleman, somebody the mystery caller mentioned months ago as “going down”, face a 27 count indictment as handed down and reported by Gerald McHale this past week. The indictment laundry list of counts:

1. Wire and Mail Fraud Conspiracy: Count 1
2. Money Laundering Conspiracy: Count 2
3. Wire Fraud: Counts: 3-15 (1343)
4. Mail Fraud: Counts: 16-18 (1341)
5. Money Laundering: Counts 19-21 18 USC & (1956 (a) (1) (A) (i))
6. Money Laundering: Count 22 18 USC & (1956 (a) (1) (B) (i))
7. Money Laundering: Counts 23-25 USC & (1957)
8. Bulk Cash Smuggling: Count 26 31 USC & 5332
9. False Declaration: 18 USC & 1623

In the face of this indictment, the fact reported by Mark Heschmeyer that one of his buildings (Shreveport) has natural gas deposits valued at $30-60million-something he can’t touch, and the possible collapse of his marriage and network of friends, it is rumored that Ed Okun has been placed on suicide watch.

Here is one of the only pictures available on the internet of Ed Okun (far right) during a press conference announcing the sponsorship agreement with Foyt Racing. Photo courtesy of Foyt Racing.

Note: This conference was in 2006 long before it was public news that Ed Okun’s wealth was derived from the ponzi scheme known as 1031 Tax Group and affiliates:

//www.foytracing.com/IndyCar/2006_reports/photos/IMG_1458.JPG” cannot be displayed, because it contains errors.

Newsflash: San Jose’s Sun Power Corp. To Build Largest “Solar” Power Plant In Florida

FoxBusiness.com published this deansguide article July 10, 2008

In breaking news, Sun Power Corporation of San Jose, California announced it has inked a deal to build the largest “photovoltaic” solar power plant in the country. Photovoltaic technology, unlike most power plants that utilize big mirrors to capture the sun’s energy, utilizes “the same solar panels that homeowners install on their rooftops” according to the S.F. Chronicle’s David R. Baker.

Florida Power & Light Co., an electric utility has ordered two power plants from Sun Power. The first, and larger of the two plants, will be built in DeSoto County. The DeSoto plant will generate “up to 25 megawatts of electricity, enough to power 18,750 homes.” This plant is scheduled to open next year if the projects win regulatory approval in the state.

The second plant, producing up to 10 megawatts, is slated for the Kennedy Space Center by 2010.

Why Photovoltaic?

Although photovoltaic solar plants produce far less energy than solar thermal plants, photovoltaic perform far better in cloudy, humid locations. Florida is the “prototype” of humid, cloudy conditions