Can You Find the Marketing Lesson?

marketingMarketers are always willing to test their skills at storytelling. Many have even tried their hand at writing a movie script. If you are like me you love Hollywood storytelling at its best. The following is a list with some of my favorite movies. Each movie tells a story and often includes a lesson that every marketer can use as a take away. What are the lessons? Think about it and tell me what your favorite movies might mean to marketing your product or service.

Marketing Lessons from Classic Movies

The following list is not in my order of preference because I love each one for what it brings to me – life lessons and marketing ideas.

  • Goodfellas: Loyalty
  • The Maltese Falcon: Suspense
  • Dark Passage: Adaptability
  • The Shawshank Redemption: Perseverance
  • Do The Right Thing: Diversity
  • The Godfather II: Betrayal
  • Tootsie: Surprise
  • The King of New York: Good vs Evil
  • Pulp Fiction: Sphere of influence
  • Reservoir Dogs: Trust
  • The English Patient: Beauty
  • Star Wars: Endless possibilities
  • Varsity Blues: Coming of age
  • Casino: Playing the odds
  • The Game: Self actualization
  • State of Grace: Redemption
  • Mrs. Doubtfire: Love
  • Scarface: Cautionary tale
  • Dirty Harry: Authority
  • Gravity: Sacrifice

American Film Institute’s 100 Most Inspirational Movies: Holiday Films For The Family

FoxBusiness.com published this deansguide article on 11-27-08

Reuters.com published this deansguide article on 11-27-08

The AFI aka American Film Institute is a rich and storied institution that provides a fantastic look at the American film industry. One of the best things about their site is the many top 10 and top 100 lists available for the true film fans.

Holiday movie fans will be especially happy with “AFI’s 100 Years 100 Cheers” a list of the Top 100 list of what AFI dubs “America’s Most Inspiring Movies.”

Cheers Top 10

1. It’s A Wonderful Life: Is anyone better than Jimmy Stewart for gratitude?

2. To Kill A Mockingbird: A curious choice due to it’s serious subject matter but brilliant none the less.

3. Shindler’s List: A true epic in every sense of the word

4. Rocky: Awesome period piece with a message that never gets old: believe and overcome.

5. Mr. Smith Goes To Washington: I am sorry but this one is out of place for me

6. E.T. The Extra-Terrestrial: Family fun and a reminder we can love no matter the form.

7. The Grapes of Wrath: Sorrow & suffering but Henry Fonda’s performance should be mandatory viewing

8. Breaking Away: Rocky for bicycling enthusiasts

9. Miracle on 34th Street: Fantastic Santa story for the little ones and the big ones too!

10. Saving Private Ryan: It made me cry and it made me care all within the tapestry of WW II

The One(s) That Got Away

1. Hoosiers: There is NO excuse for this movie to not be in the top 10. It is the ultimate learning experience

2. The Shawshank Redemption: In my all time top 3 movies and most likely the greatest acting effort by Morgan Freeman.

3. Field of Dreams: This one’s for my dad who I love very much and the American dream fathers and sons share from generation to generation.