Social Media’s Connectivity and Evolution: Bruce Lee to The UFC

Carnac Johnny Carson

Courtesy Carnac the Magnificent Wiki

Johnny Carson’s Carnac the Magnificent could not have framed it better: “Social Media, Bruce Lee, the UFC.  .  . What’s a revolution, an institution, and a evolution.” Social Media is the revolutionary byproduct of Web 2.0 and blogging. It is a collaborative paradigm shift in communication and connectivity characterized, by Tim O’Reilly, as an “architecture of participation.” Yet what does it have in common with Mixed Martial Arts of the UFC and martial arts legend Bruce Lee? A: Connectivity and evolution.

Bruce Lee

Courtesy BruceLeeDivineWind.com

Bruce Lee and The UFC

Bruce Lee description of his fighting philosophy: “Be formless… shapeless, like water. If you put water into a cup, it becomes the cup. You put water into a bottle; it becomes the bottle. You put it into a teapot; it becomes the teapot. Water can flow, or it can crash. Be water, my friend…”  It was Bruce Lee’s creation of Jeet Kune Do that was the roots of Mixed Martial Arts. Jeet Kune Do relies upon multiple (mixed) styles no one more important than the other. Lee’s philosophy was that the opponent and circumstances dictated which discipline within Jeet Kune Do be used against an opponent. It is not fixed or rigidly patterned like traditional martial arts but rather it is a philosophy with guiding thoughts. Nearly 40 years later, the UFC represents the evolution of Jeet Kune Do by becoming the fastest growing sport on the planet.

Social Media and Blogging

Like Bruce Lee’s role in the creation of mixed martial arts,  blogging is the forefather or foundation on which Social Media was built. The connectivity that blogging brought to the masses is the basis for the Web 2.0 revolution that ushered in our current era where individuals have the power to create brands, mass media styled messages, and connect on a world wide basis with their targeted audience(s).

5 Things We Are Learning About Social Media

  1. Social Media was built upon blogging as a platform
  2. Social Media’s blogging platform is evolving with the explosion of micro-blogging
  3. Social Media’s evolution is based on philosophies that allow for the malleable change and growth of social networks
  4. Social Media’s evolution and continued growth relies upon adoption of social networks
  5. Social Media’s growth depends upon participation and contributions by new adopters within social networks

Twitter Strategies and Tips for Beginning “Twitterers”

twitter-logo-search

Chicago Sun-Times published this deansguide article 3-24-09

Post Tribune published this deansguide article 3-24-09


Twitter is a sensational social network tool for entrepreneurs, job seekers, and companies. Twitter is being used as a research resource, marketing tool, measurement source, messaging utility, networking facilitator, and broadcasting system. The following are some tips and basic strategies:

Strategies:

  1. Identify: Choose how you want to use Twitter: research, marketing, networking, creating audience, customer service and so on.
  2. Following: Avoid following hundreds of people or companies immediately as this tactic gives the impression you are spamming people with sales propaganda

Tips:

  1. Who: Identify people in the industry, business, niche, or company you wish to follow
  2. Keywords: Make a list of keywords that will help you find the conversations you wish to follow. Example: “San Jose jobs”; “Company names”;“Your job and Company name”; “Industry organizations, groups, or associations”
  3. Search: Input in your keywords or names into the internal search engine to tap into the conversations you wish to follow
  4. RSS Subscription: When you find a conversation that is important, use the RSS feed to subscribe to that conversation and set up in either your email or a Google Reader
  5. Auto-Follow Service: Perform your due diligence before following someone. Do not sign up for an auto-follow service
  6. Vary Message: For every 10 “Tweets” you write make sure 7 give “outside” value and 3 are about your products, services, or events
  7. Signal to Noise: Within your 7 value messages leave links to your resources
  8. Tiny Url: Utilize this super valuable site to shrink the size of your links so they fit within Twitter’s 140 character limit
  9. RT: “RT” stands for Re-Tweet. This is a form of recognition and the best strategy for networking. When you want to recognize someone’s Tweet content you simply place RT and then copy their Tweet. This provides your network with the valuable information and opens up a line of communication with that person
  10. @: This is another form of recognition. If you @person or company you can ask them a question as well as publicly recognize them for their writing

Realtors Do You Understand the 5 Levels of Twitter Acceptance?

One of the best tools for measuring your commitment and understanding of the micro-blogging power Twitter.com comes from social media marketing superstar Rohit Bhargava the inventor of Social Media Optimization. In his article “The 5 Stages of Twitter Acceptance” Rohit has brilliantly and accurately outlined the evolution of many Twitter users. The graphic clearly highlights each stage and it acts as a measuring tool to those who have progressed forward in their acceptance.

The 5 Stages of Twitter Acceptance:

Imb_5stagesoftwitter_2
Courtesy RohitBhargava.typepad.com

My Acceptance Process for Each Level

1. Denial: One of my first blog posts of the summer of 2007 was to challenge Twitter’s validity as a tool-I instead described it ” Twitter becomes the equivilent of your well meaning but very nosy “Italian Grandmother.”

2. Presence: I simply went through the motions

3. Dumping: I inundated twitter with MY BLOG POSTS only a big no-no on any social networking site

4. Conversing: I reached the conversing stage 6 weeks ago as I really began to understand Twitter’s power 4 months ago. In this stage I knew I was progressing but I also knew something was missing-I was not a go-to objective source of information

5. Microblogging: I am now authentically building relationships 1×1, I am bringing in valuable information to the mix for other twitterers to ponder, and I am far more objective and willing to support the community