Top 20 deansguides articles in 2007: Part 2 Real Estate Resource Guide

The follow list is what I consider the Top 10 articles bringing information and value to Realtors and the real estate industry. The list of tips, warnings, and posits should be considered a helpful guide and push for Realtors to adopt blogging, understand Web 2.0, and step into the next generation of marketing. I hope this helps industry professionals survive and thrive the coming 2008 Housing market:

1. Realtor Survival Tool #2 Wake Up and Pay Attention: Networking Is Like Location. . . Network, Network, Network: This article provides an interview with one of the country’s best mortgage professionals Brian Brady, 6 Tips on How to network online and in the real world, a secret (the power of women’s organizations), and a reference guide by author Jeffrey Gitomer “Little Black Book of Connections: 6.5 Assets To Networking Your Way To Rich Relationships.”

2. Realtor’s Down Market Survival Kit Tool #3 “Blogging”: Your Online Marketing Presence, Moving Resume, Referral Machine: This is a beginner’s warning and wake up call, description of blogging, and what makes blogging the most powerful marketing tool in the real estate industry only a tiny percentage of Realtors utilize—RIGHT NOW.

3. Realtor’s Down Market Tip #8: If You Refuse To Blog Here Are 15 Reasons To Convince Your Broker To Blog: This is a warning and wake up call to Realtors and their brokers. The 15 reasons are statistics compiled by Blog World and New Media Expo. These statistics have been supported and backed up by NAR,, and other leading sources of online information about the explosion of Web 2.0.

This is a ready to go case argument for a Realtor, who for an unknown reason refuses to blog, who wants their Broker to pay for and provide a blogging platform.

The best network multi user blogging platform consultants in the world reside here in the San Francisco Bay Area: Pat Kitano and Kevin Boer of Domus Consulting Group. Consequently I am providing the argument and the providers of the solution.

4. Step #1 For Realtors To Understand Real Estates Paradigm Shift: Your World Is Changing Do Not Get Left In The Dust: This article was inspired by Tommy at therealestatebloggers article “Newspaper Advertising Down, Online Advertising Growing, You Make The Call.”

Therefore Step #1 for a Realtor to understand this paradigm shift is to cease being a salesperson. The point? The blogosphere tone is give without asking, provide without selling, create without strings attached. Become a trusted provider of valuable information rather than a pushy self serving sales person.

5. 5 Tips To Generate Realtor Site Content: A Beginner’s Guide To Creating Your “Content” Library: The biggest perceived challenge by Realtors to blogging is coming up with content for articles. The reality that is one the easiest challenges to eliminate. This article is a step by step guide to creating content for your blog.

In addition I have sited and Guy Kawasaki as major rich sources of ideas for articles as well as people to watch.

6. How To Start Your Own Business–Tool #2: What Differentiates Your Business?: In today’s real estate market or in any business environment this simple truth remains: what makes you different and better than the rest of the competition? This article outlines my start up and the differentiating factor. The article’s benefit is to raise awareness of the need for a differentiating factor, identify the challenges your target market must solve, and then apply your differentiating factor as the solution to these challenges.

7. One Of The Best Internet Guides For Realtors: “Rule The Web–How To Do Anything And Everything On The Internet-Better, Faster, Easier. Powerful site BoingBoing’s creator Mark Fruenfelder’s awesome guide on how to do virtually anything on the internet is such a powerful resource.

If I were a real estate broker I would buy this book for my entire team!

8. “Joe Realtor” Beware: Online Reputation Management And Blogging’s Critical Roll In Keeping Your Good Name: This is a warning that every Realtor should heed. It lists the review sites where consumers can and do write their feelings about their experiences with real estate professionals. Pay attention as this is a very important aspect of the new Web 2.0 world that is going to gain momentum.

9. Realtors, Brokers, and Mortgage Professionals Watch Out: Department of Justice Antitrust Divsion Launches Site On Competition In Your Industry: This is a warning to any professional tempted to fudge numbers on an appraisal, ignore guidelines, overlook an inappropriate gift, or consider blatantly ripping off the public. Although the internet is a very very big place to hide, the DOJ is beginning to look for you.

10. Realtor’s Down Market Survival Kit Tool #5 “Global Markets”: Get Off Your Local Porch And Think Globally”: This article raises awareness of foreign investor money coming into the American market, sites that provide a glimpse of the European real estate market, and it is meant to force Realtors to consider expanding their “reach” for new business outside their comfort zones.


One of the Best Internet Guides for Realtors: “Rule the Web–How To Do Anything And Everything On The Internet-Better, Faster, Easier”


This past summer’s Inman Blogger’s Connect conference in beautiful San Francisco was a huge success for many reasons. One of the best sources of information came as a gift from Brad Inman at the end of the conference. The gift was Mark Frauenfelder’s , founder of boingboing, book “Rule the Web: How To Do Anything And Everything On The Internet-Better, Faster, Easier.” This book is a veritable treasure chest of information, tips, and strategies to help any Realtor understand and utilize the web successfully. At $14.95, with 392 jammed packed pages of information, it is easily the most valuable document, for the least amount of money any Realtor can buy.

The following is a short overview of just a few of the topics covered:

1. Creating and Sharing: Blogs, Wikis, Social Networking, Video and more.

2. How to search and browse on Google: Many of the tips are very useful. An example “How Can I Find Someone’s Phone Number Even If It’s Unlisted? The answer according to Mark can be found at

3. Wireless Computing with valuable information for staying connected during travel, cell phones and other devices.

4. Tips are a big part of the Value of this book. Mark devotes an entire section to Tips from top notch bloggers. This information alone is worth the price of the book.

5. How to use translation software to convert your pages to another language. This is a burgeoning area in diverse areas such as the San Francisco Bay Area. Realtors willing to embrace translation of their web site or blog site into other foreign languages often find a very enthusiastic audience that is under serviced and eager to learn more information not available to them.

6. Podcasting is rich with information. Tips covered are what is a Podcast, how to listen to them, how to record a Podcast and how to broadcast a “live” podcast so that people can actually call into the podcast show!

This is just a brief description of the richness and importance of information contained in this book. The best part about the book is that it is very approachable for the non-technology person. Frauenfelder makes sense of the mundane, demystifies the mystical, and gives the reader plenty of examples of the value of his tips.