WordPress App For Linkedin: Blogging Legitimized As Powerful Tool To Employment

The partnership between WordPress and Linkedin on a WordPress Application for Linkedin signals another turning point for the adoption of blogging in America. Linkedin is the #1 business networking site in the world right now with 28 million registered users and counting. The fact that Linkedin now supports a WordPress application places WordPress, and blogging, at the forefront in the public eye.

WordPress-Linkedin App

This tool allows you “to sync your WordPress.com blog posts with your LinkedIn profile, keeping everyone you know in the know.” Your blog articles have a place in your public profile and provide you a delivery system for your value.

The Benefits

1. Deliver your value directly to 28+million Linkedin.com Membership

2. Demonstrate your knowledge and expertise directly to consumers, investors, and competitors

3. Create your writing platform and branding campaign that supports your business

4. Differentiate yourself from Realtors competing for the same limited customer base

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Social Media Networking Strategy #1: Be a Social Media Anthropologist

My Photo

Brian Solis Principle of “Future Works” and Social Media expert

Anthropology is the study of humanity. Within this discipline lurks the often maligned and always second guessed social anthropologist. Social anthropologist examine cultures, dissect cultures within cultures, and attempt to posit and theorize answers to why a society or people live within a structure of their making.

Brian Solis’s, no nonsense Social Media expert, article “Will the Real Social Media Expert Please Stand Up” is an in depth valuable assessment of social media systems landscape. According to Solis:

“Social media is about sociology and the understanding that with the new social tools available to us, we can more effectively observe the cultures of online communities and listen to and respond directly to people within the communities.”

Strategy to Engage

1. Stop pushing your sales pitch, thoughts, or agenda at people

2. Start listening to the conversation within a Social Media community

3. Contribute and talk to people within the Social Media community you wish to engage

4. Assess what the conversation involves, how to contribute, and what to listen to within the community

5. Give your value, contribute this value to the conversation

6. Monitor the conversation and watch for acceptance and response to your value give

7. Respect, honesty, and support will lead to trust within the community for you and your contributions

8. Become a Sociologist. Understand the group aka community. According to Solis “everything they (community) do is reflective of those they want to engage and embrace”

Create A Workshop As A Strategy For Conquering Fear of Public Speaking

A modern day speaker addressing an audience through microphones

Courtesy Public Speaking Wiki: This young man looks a bit uncomfortable?

What is the #1 fear Americans try to avoid everyday? It is not flying, not going to the dentist, not heights, nor is it reaching 30 without a wedding ring. The #1 fear for Americans is public speaking. We hate to stand up and voice our opinions in front of people. This is odd considering the “loud Americans” tag we carry throughout Europe when people think of our countrymen.

The following information will provide a strategy for overcoming the fear of public speaking and it will illustrate the benefits of creating a workshop.

Workshops: A Strategy for Beginning Public Speakers

A great strategy to overcoming your fear of public speaking is to create your own workshop. A workshop allows the creator a far easier path as a beginning foray into public speaking:

Benefits of Workshops for Creating Confidence in Your Public Speaking

1. Participation: The majority of a workshop is speaker-audience participation. This allows the audience to interact and create content for the speaker. In turn this takes some of the pressure off the speaker

2. Memorization: Unlike keynote speeches or seminars which require large blocks of information memorization, workshops only really require that an introduction and setup be memorized

3. Notes: It is perfectly acceptable for the workshop facilitator to browse and refer to their notes while presenting their material.

Workshops are a creation of your own which become a tool for both you and your audience. The original idea is to create a tool which will deliver your “value” give. The Randy Pausch “head fake learning” value is that you learn about yourself, your ability to overcome obstacles, and your willingness to put yourself “out there.”

Benefits of Creating Your Workshop

1. Research makes you smarter. When you create a workshop you usually perform research

2. Writing your workshop becomes content for your blog or newsletter

3. Establish your public speaking platform

4. Instant exposure for you and your message

5. Opportunity to receive testimonials

7. Opportunity to receive Linkedin.com recommendations

Technology and Networking in 1978: My 30 Year High School Reunion a Reminder

Can you guess which one is me?

Excuses are like long term personal contracts that freeze a person’s ability to make change, take action, move forward. One of the worst excuses I often hear people expound upon is the fact that blogging and social media networking is just too time consuming, not effective enough, or over their heads technologically. Bull_hit! It is all about your willingness to learn, expand your knowledge base, dedicate yourself to the task, and remain steadfast on course through dedication.

Back in 1978, there was very little technology that allowed a person or business to network themselves and build their brand. How did I arrive at this subject?

My 30 year high school reunion, Terra Linda High School in San Rafael, CA, is being held tonight and it sparks many memories. One of the biggest memories is how our world used to be and how technology has changed what we can do, where we can go, and who we can ultimately become due to the advances.

In order to appreciate the Web 2.0 world of Social Networking tools, blogging, and the global conversation that is inspiring a seachange in the media and information industry, lets take a look back at where we used to reside: 1978.

You have NO excuse not to network, connect, and utilize the tools of blogging and Web 2.0 to your advantage. Here is what you would have faced 30 years ago:

Technology in 1978: Or what I used to do, what I could not do, and what I never knew I wanted to do

1. Remote Control: I was my father’s remote as I sat by the TV while he pointed and “clicked”

2. Cable TV: We had 4 channels 2-4-5-7; ESPN did not exist, cable TV did not exist

3. VCR-Video: VCR’s were invented but not in the market in my area, Video stores did not exist

4. No MTV: Music videos did not exist

5. Microwave Ovens: no microwaves, no Hotpockets!

6. “Partyline”: no not some 900 number. My grandparents phone service was a party line where 6 families shared the same phone line!

7. No Internet: ?????????????

8. No Personal Computers

9. No Video games: Pong was just around the corner

10. No Cellphones

11. No Answering machines: if you missed the call you were left wondering

12. No Voicemail: same thing but now you could screen calls without screwing up!

13. No Social Media Networking: Facebook, twitter

14. No Niche Media Networking: Linkedin, Plaxo

15. No PDA

16. No Video Cameras: none that were small and affordable only the mass media behemoths

17. Microcomponents: Sterio components and speakers were HUGE

18. CB Radios: They were a national phenom and since technology have gone back to their intended use

19. Ham Radio: Same thing Hamm Operators are a dying breed with the internet, skype, and other technologies

20. Networking: Back in 1978 it was through your family, Chamber of Commerce, Barbershop, or the local rag newspaper

21. Sadly No Active Rain: Are there words to express my gratitude?

Where can you find me if not in the picture above:

1. Active Rain profile

2. Innerarchitect.com/about

3. Linkedin.com profile

4. Facebook.com profile

5. Collegeplanningspecialist.wordpress.com author

6. Plaxo.com me

7. twitter.com deansguide

If you can’t get find me to network with me–you ain’t tryin!

Job Seeker’s Employment Campaign: Differentiate and Brand “You”

Courtesy dotdoubledot at Flickr.com

Reuters.com published this deansguide article October 8, 2008

Now is the time to take action in this challenging and changing employment environment. If you are a job seeker, a soon to be laid off ex-employee, or someone simply worried about your job security, this message is for you. Your greatest strategy to employment is to utilize Web 2.0 tools, network within the Social Media system, and join the global conversation by establishing your own blog.

“Blogging to Employment” is a hands on powerful workshop that provides the job seeker the tool to showcase:

  • Differentiating Factor: Stand out from the non blogging job seekers
  • Knowledge to Expertise: Showcase your business intelligence and assets
  • Employment Campaign: Chronicle your search strategies and answer the hiring manager’s question: “What have you been doing during the past (insert your timeframe) to find employment?”
  • Writing Platform: Establish the brand “You”, improve your writing skills through practice, and create content that hiring managers want to see
  • New Skill Sets: Learn to blog and utilize Web 2.0 Social Media Systems
  • Networking: Network globally, within your niche, and to your local market
  • Google Presence: Manage your search placement by populating your top 2 pages on a Google query of your name or business name
  • Reputation Management: Respond, correct, or defend against erroneous information about you online
  • “Living” Resume: Position your blog as an extension of your resume, a landing page where you send people to view your current activities

4 Strategies to Employment

  • Scenario Solution: take on a company’s challenge, posit your solutions, or review actionable steps that showcase how you might solve their challenge
  • Promote Linkedin Profile: Place a Linkedin widget on your blog that links to your Linkedin profile; place a link within your profile on Linkedin to send readers back to your blog
  • Profile Linking: Link all your profiles on each Social Media site to one another. Also link from these profiles back to your blog
  • What Are You Doing Now?: Promote and tell the world about your employment campaign and writing by placing links on Linkedin and Twitter. Linkedin has a message board and twitter is a “what are you doing now” message board

Related Blogging Services:

Business Blogging Basics

Business Blogging Strategies

Networking Skills Workshop CSIX Connect September 30: Learn How To Market Yourself Through Networking

Communicate your need.
State your goals.
Improve your networking skills.
eXchange Job leads.

CSIX’s mantra

Tuesday September 30 I will be facilitating a workshop “How to Market Yourself Through Networking” for CSIX Connect employment group at the iRestaurant in Cupertino, CA. The meeting begins at 10:30 and runs until 1:00. The admission is $12 which includes a wonderful lunch, networking opportunities with a group of experienced and expert Silicon Valley job seekers, and information on real world networking.

For my friends and the friends I have just not met yet on Active Rain: If you like this workshop or any of the individual subjects covered, I am more than willing to provide links. If you have questions please contact me at dean@innerarchitect.com or call me at (415) 410-7524

The Program Will Cover

Definition What does Networking Mean?

1. The #1 Biggest Mistake in Networking: The Hard Sell

2. The #1 Method For Networking Success: Giving

3. The 5 Benefits of Giving: Referrals, Relationships, Evangelists for you, Reference Point, Mentor

4. Exercise: The “Give” How to identify your value give aways and outline a plan on how and where to deliver this value

5. 8 Tips to Engage: How to Make a Connection

6. Listening Is a Skill That Requires Strategy

7. Procrastination: 5 Tips to Help You Follow Through

8. 10 Reasons Why You Should Maintain An Ongoing Networking Campaign During Your Career

9. Etiquette Do’s and Don’ts of Networking

10. The Secret of Networking Success: Get Your Connections to Benefit First

11. 5 Tips to Branding “You”

This program is designed to be a two hour program. I am going to blast through this program in one hour with the promise of providing more information to those people interested.

If you are interested in this information, consider the fact that I have written about every subject here on Active Rain on this blog. You can simply go back and “mine” my archive of posts to find ea article that matches the subject matter. If I can be of assistence, please do not hesitate to contact me!

LinkedIn Case Study Success: The Weather Channel

In a very compelling case study answering the question why businesses and entrepreneurs must utilize LinkedIn.com to it’s fullest potential, The Weather Channel recently closed a deal to acquire sites Lakerentals.com and Coastrentals.com. The WeatherChannel.com is one of the top 20 websites (traffic-visitors) in the United States outperforming Facebook, CNN.com, and the New York Times.

Case Study in Effectiveness

Steve Hassett, Vice President of New Ventures, describes the deal. Steve was contacted by the entrepreneur and owner of Lake Rentals and Coast Rentals via an Inmail. As a result of the entrepreneur’s inquiry, “we reached out and contacted him and it resulted in a successful deal” according to Hassett.

Josh Schoenberg, Director of Corporate Development, concurred: “We received the email in June and closed the deal in late August, about three months”

Linkedin Take Aways

1. Opportunity: According to Hassett “I don’t know if we would have been aware of the opportunity if I didn’t have a profile on Linkedin.”

Benefit: Awareness and opportunity are key but the other hidden benefit is the fact that Steve Hassett, by virtue of his profile placement, is networking within our Web 2.0 world.

2. Profile Building: Hassett adds “As a result of that success, I rewrote my profile to make it more of a billboard for what we are trying to do”

Benefit: A robust profile with prior experience, expertise, and job history is the beginning support. The real effectiveness comes in building the rest of your profile to reflect your role in your business, your businesses’ goals, and the type of opportunities of collaboration available with you.

3. Visibility: “LinkedIn makes professional connections visible” that is a tagline that is very important. The concept that we often can not see beyond our own connections the people and opportunities that exist is the biggest problem in networking. LinkedIn helps solve this problem by making you and your company visible to those you are unaware exist. At the same time, you have the opportunity to investigate those same connections so that you can discover the “hidden opportunities” of your network and beyond.