Realtor’s #1 Tool: Twitter The Social Media Broadcasting Tool With Power

Twitter.com

Reuters.com published this deansguide article October 21, 2008

FoxBusiness.com published this deansguide article October 21, 2008

The newest and most exciting strategy for Realtors who do not want to blog, refuse to blog, or feel they will never be able to handle the work schedule of a blogger have an alternative: leveraging Social Media sites. The #1 tool for exposure in Web 2.0 and for your business is establishing your writing platform via a blog. Yet the barrier to entry is often too high for people who don’t wish to keep up with the technology curve, research curve, avalanche of reading, and writing articles.

Social Media sites provide Realtors with the ability to create a strategy where you connect your profiles, writing, and media together within the system. This method provides added exposure, helps to create a persona, produces lead generation opportunities, and allows you to network on a global scale.

Strategies for twitter.com

This is one of the best site to utilize in my personal branding, my system of delivering my message, and my quest to create my differentiating factor:

1. Create: A succinct profile aka bio. This is your billboard and what attracts people to follow you if they have never read one of your “tweets.”

2. Follow people: Go to your most trusted twitter connection and “mine” their “following” list located on the right sidebar. This is exactly like mining a blogroll on a popular blog

3. People Search: Perform a people search and follow people in your industry

4. Company Search: Perform a company search and follow companies that are in your industry, competitors, niches that work with your niche

5. Direct Message: Send a direct message to someone you wish to connect with on twitter. Offer value, ask for feedback, provide your feedback, interact and collaborate

6. twitter Blog: Read the twitter blog for more tips and strategies

Free, sound bite sized at 140 characters, broadcasting messages sent real time with impact. In addition twitter is fast becoming one of the most powerful search engine optimized sites on the internet. Utilize twitter as one site to help defend your reputation while locking up the top 20 positions on a Google search of your name.

Networking Tip #11: Non Profit-Charitible Organizations’ Powerful “Client” List

In what has long been a high society secret some of the greatest most influential connections can be made while you are performing a great service to your community: charity volunteering.

Simply put associations, non profits, charities, and foundations solicit community business and political leaders for help. The list of volunteers is often a Who’s Who of your area. The help comes in fund raising as well as “substance factor” mentoring.

How Does This Benefit Me?

If you are looking for a place to network and meet your community leaders, business stalwarts, and possible networking partnerships, then volunteering at a well established charity organization is a powerful networking opportunity. Here are the 3 benefits involved:

1. Provide assistance to a worthwhile cause by giving back to your community

2. Network and meet influential networking connections

3. Become a speaker or mentor further advancing your name recognition and public perception

Where Do I Start

1. Begin by visiting your local Chamber of Commerce, Rotary Club, and National Foundation (ex-Cancer) for information on the local scene.

2. The best source is the A to Z Charity Listing for the American Institute of Philanthropy at charitywatch.org.

3. Charity Rating System at http://www.charitywatch.org/ratingguide.html is a fantastic report of the top 500 Charities nationwide

4. Local “Society Sheet” is usually contains the favorite charities of your local power brokers, business mavericks, and politicians. A great example of this in my area, San Francisco, is the NobHillGazette.com.

Final Analysis

Even if these kinds of society gatherings make you feel intimidated or uneasy, the possible connections are truly worth a few hours of self consciousness. At the very least, you will providing a service to a good cause and you can report your experience on your blog-website and at local industry meetings.