15 Places to Learn About Social, Digital, Search, News

Our social digital world, ever expanding growth through rapid adoption, continues to evolve as information is shared and created at a mind numbing rate. Whether you are a professional digital marketer, web journalist, or hobbyist, keeping up with the onslaught of news, new networks, applications, devices, strategies, and messages is a 24-7 proposition. The following list is my personal library of blogs, publications, and agencies I rely upon to keep informed and on point. Please let me know if you have a favorite.

Learning List (in no particular order)

  1. Mashable: up to the minute news, self help guides, massive volume
  2. Techcrunch: I miss Arrington, who would’ve ever thought. Up to the minute tech news, tell-it-like-it-is stories
  3. GigaOm: Om is not scared to say it and he has a staff of excellent writers. Great fresh takes
  4. RWW:  up to the minute tech news, social media news, solid writing
  5. Gizmodo: Fantastic gadget posts, raw language, in your face don’t care attitude- awesome
  6. Compete: great articles packed with data
  7. ComScore: solid case studies with data
  8. Searchenginewatch: massive volume of important search engine optimization articles, case studies, strategies
  9. eMarketer: webinar offers, case studies, graphs, statistics, solid writing
  10. Webguild: a bit snarky but solid breaking tech news
  11. Fortune: traditional print giant with online magazine feature top business stories, case studies, social and tech news
  12. Forbes: more establishment than Fortune yet still able to return great value through consistent writing and research
  13. Time: once the most important news print magazine should have a place on this list
  14. Searchenginepeople: excellent social media, seo articles. Nice mix of guest contributors and subject matter
  15. Searchengineland: a very well written site packed with search engine optimization strategies

Academic Earth: Entrepreneurs & Students Learn Together

academic-earth

Whether you are a 20 year old college student, 35 year old entrepreneur, or 49 year old corporate type, one constant stays with you throughout your business career: learning. If you are looking for an edge, a resource for solid information, or new content for your own branding purposes look no further than AcademicEarth.org

What is it?

Academic Earth is a massive library of video lectures, classes, and course from some of the leading  University professors in the country. Simply put this is your chance to go back to college or attend for the very first time from the comfort of your home

Universities

The Universities that provide the content for Academic Earth:

  • Berkeley
  • Harvard
  • MIT
  • Princeton
  • Stanford
  • Yale

Subjects

Instructors
The list of Instructors is both very long and illustrious. Set up in alphabetical order, each instructors name has a link sending the reader to his/her lectures, classes, or courses.
Benefits of Academic Earth
  • Research for students or businesses
  • High school students review a university, instructor, or course
  • Journalists looking for content or proof to back up their claims
  • Law firms searching for expert testimony
  • Entrepreneurs searching for context within their own business
  • Refresher for anyone in any subject

HTML Basics: A Tool Beginning Bloggers Should Not Ignore

Wikipedia.org/wiki/HTML

HTML code aka Hyper Text Markup Language is a valuable tool for new bloggers even if the task of learning sounds intimidating or daunting. With some practice, it is a very helpful skill to pick up. Thanks go to Lid of the fantastically valuable blog Blogwell.com for her very valuable article “HTML for Bloggers.” This post is a quick summary to get your feet wet in HTML language. Due to the length of Lid’s article, I will provide links for the meat and content you should review

Please do three things:

1. Lid’s Cheat Sheet for HTML: Print out this document as it will save me, and you if you are a beginning HTML’r like me, tons of time.

2. Read: Go to Blogwell.com and read the entire article

3. Subscribe: If you believe in free, super valuable information and keeping your own RSS library full of pertinent content, then subscribe to this blog er Blogwell.com immediately

What is HTML?

HTML (Hyper Text Markup Language) is a code language to create web pages. Within this language are commands that your web browser (ex:Firefox) interprets; these commands, called tags, provide the ability for your text to appear as italicized, bold, links, lists, headings and other types of formatting that make blog posts stand out

HTML “Lingo” aka Terminology

1. Command: this is a request or action you want your browser to perform such as making something appear in italics, bold, placing a hyper link, and other formatting

2. Tags: this is the “bookend” method of placing your commands inside the less than or greater than symbols < >. To understand how to utilize these tags, consult Lid’s article for full details.

a.) Opening tags: this is the beginning tag and it’s symbol is the “less than symbol” then your
command of choice followed by the “greater than symbol”. Example=
b.) End tags: most commands require an end tag. This is performed by a “less than symbol”, forward slash, your command, greater than symbol. Example=

3. Attributes: a method to “modify” commands is to add attributes. Lid’s example is when you choose a particular Font command you can further modify this command by adding a “color” attribute

4. SEO-Why Tags for Headings are Important: When you italicize or bold a heading you do it to draw attention to that keyword, to draw the reader’s attention, but most important you want Google to recognize it is important.

Tip: Remember H1 Tags (the largest with H6 being the smallest) should only be utilized once per page. For a complete understanding of tags, Lid suggests reading Stoney deGeyter’s post: How to use Hx Tags

5. Bold vs. Strong Tags–Italic vs. Emphasized Tags: due to recognition problems in some browsers, Lid suggests that you continue to utilize the command for Bold <b> instead of the new command for strong <strong>. Likewise the same applies for the Italic tag. Continue to utilize the Italic tag <i> and wait to utilize the new version “Emphasized Tag” <em> until the web browsers recognize it

Additional Resources To Learn HTML

1. W3schools.com provides tutorials and reference guides on web development for beginners all the way to advanced. HTML Primer and HTML Tutorial

2. University of South Dakota’s HTML Basics 101

3. Webmonkey Tutorials page

Online Community Management Tool #1: Mzinga.com’s Free Webinar

Tuesday September 9 is a great day to begin learning or add to your knowledge of Social Media sites, networking, and connectivity. A huge thank you goes to the blog “Blogwell” and their newsletter notice of this upcoming FREE event. Below this information is the coolest matrix I have ever seen (creative common’s license so it is free to copy) for all the places we can tap into

What You Will Learn

  • Key components of effective community management
  • Multiple moderation techniques and advice on which are best for your business
  • Industry statistics on the link between moderation and management and community success
  • Featured case studies from leading brands with thriving communities

Register here

Speakers:

Scott Monty: Head of Social Media, Ford Motor Company
Scott on Twitter

Mike Pascucci: Director of Moderation Services, Mzinga,
Mike on Twitter

Aaron Strout (Moderator)
Aaron on Twitter