InnerArchitect Presentation to Hospitality Industry Association: 10 Reasons To Hire Us For Your Event

[picapp align=”right” wrap=”true” link=”term=Target&iid=5237563″ src=”f/0/b/4/Large_Group_of_332a.jpg?adImageId=10162734&imageId=5237563″ width=”380″ height=”253″ /]If your company or association is searching for a valuable presentation on Social Media and how social networks are the new sales and marketing channels, please consider your guide to social media strategies.

Last night we presented “Social Networks: How to Use Them in a Down Economy” to the Hospitality Industry Association of San Francisco. Our meeting outlined how LinkedIn, Facebook, and Twitter are the new sales and marketing channels. We presented tips and strategies:

  • Identify the etiquette and culture of each network
  • Identify the common and major mistakes companies make that hurt their brand within these networks
  • Describe the basic navigation of each network
  • Showcase the search functionality and importance of each network’s internal search engine
  • Provide statistics of page views, unique visits that support the growth and importance of each network
  • Compare and Contrast the old traditional sales and marketing channels to the new social media channels
  • Highlight Twitter’s prospecting-lead generation strategy via keyword search relevant to the group’s focus
  • Highlight Facebook’s CRM and rich blog like functionality
  • Outline Target, Dell, Starbucks’ case studies
  • Overview of real time Google search indexing and the mobile market

Test Marketing Your Real Estate Marketing: 15 Methods Publishers Test Market Books

Take the guesswork out of your marketing plan, your image as it is perceived by consumers, and your branding by utilizing Michael Larsen-Elizabeth Pomada’s “Taking the Guesswork Out of Publishing: 15 Ways to Test-Market Your Books to Guarantee Their Success.”

1. Network Feedback: Ask your networking partners and organizations for feedback

2. Speak In Public: Create a free keynote series designed after your business focus and provide free speeches to consumers

3. Test Your Identity: ensure you are perceived as authentic, original, flexible, salable, and relevant

4. Goals: establish business and financial goals that motivate you to promote your work and follow your business plan

5. Promote by Sharing: share your promotional campaigns with like minded professionals and networking partners

6. Involve Consumers: send your promotional tools to consumers and ask for their opinions on your campaign

7. Associations: associate with successful people in your niche and ask for their opinions

8. Mini Business Plan: produce a mini business plan and offer it to your network for inspection

9. Affiliates: provide your affiliates with your mini business plan and promotional materials

10. Media: Ask for media feedback from industry print, electronic, and online sources

11. Independence: consider becoming an independent broker

12. Timeline of Action: create a timeline schedule for contacts and feedback on your plans

13. Small Scale: pick a neighborhood as a test market “hyper-local” study to test the waters

14. Big Picture: integrate your findings from the small scale into your promotion plans

15. Commitment: If you want your business to grow, you must remain committed to making your business successful through tireless work and constant measurement of your efforts