National Association of Realtors’ Twitter Strategy: Update

A few weeks ago, I wrote an open letter to NAR asking them what their Twitter strategy delivers to their constituency. My point was to highlight the fact that NAR dubs itself “The Voice of Real Estate” yet they did not give Realtors a voice when on the social media site Twitter.com.My original post “National Association of Realtors’ Twitter Strategy” shows the following screen shot of NAR’s Twitter account:

nar-twitter-account

The date of this shot above was February 17, 2009 and it shows that NAR was follow 0 as in zero Realtors on Twitter.

Strategy for NAR:

The best strategy for NAR would be to follow what well known pundits like Guy Kawasaki and companies like Starbucks do with their Twitter strategy: follow everyone. On Twitter the best method to recognize your audience, and that is the main focus or should be for NAR, is to follow them when they follow you. Here is an example provided by Starbucks Coffee:

starbucks-twitter-page

Starbucks follows all the people and companies that follow them. They engage their audience and provide their audience, consumers, and evangelists the opportunity to directly communicate with them.

3 Benefits For Following Everyone Who Follows You on Twitter:

You can’t receive DM aka direct messages from your audience of Realtors UNLESS you follow them back. Simply put when a Realtor follows you, the ettiquette and strategy of following them back immediately opens the lines of communication. This allows you 3 advantages:

  1. You can receive feedback on your products and services
  2. You can measure your marketing and social media campaigns
  3. You can open a direct dialogue with the audience you claim to serve

Update on the “New Strategy” at NAR

Apparently somebody is listening but not really understanding. Whoever is in charge of the NAR Twitter strategy decided to follow roughly 6% of the Realtors and professionals who follow them. Here is the NAR Twitter page as of March 3, 2009:

nar-twitter-page-march-09

A Step in the Right Direction

Although this is a step toward the strategy they should consider, following 42 out of the 743 followers that are your direct audience and constituency seems a tepid effort at best. At least NAR is making progress in the right direction.

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2 Jeffrey Gitomer Resources for Jobs Seekers & Entrepreneurs

Jeffrey Gitomer is a best selling author, world class keynote speaker, and one of the most important resources available for job seekers and entrepreneurs today. Gitomer specializes in many important facets of business including business development, sales strategies, and networking. Yet it is one very simple concept, that remains one of the greatest takeaways I have learned in my business career. Jeffrey’s mantra “Give value before you receive value.” When you network with people he instructs people to give value, give it continously, and give value without asking for anything in return. Here are too very valuable resources that help people understand networking and the sales process:

1. Newsletter: Sales Caffeine

This is a fantastic resource. Jeffrey asks a weekly question that is both thought provoking and instructive.

Q: What is the most significant long-term benefit of successful networking?

A. You will not have to cold call to get new business

B. You will build business friendships and relationships

C. You will be able to use your contacts for sales and referrals

D. You can call people later and they will already know you

Answer is here

2. Books: “The Little Black Book of Connections: 6.5 Assets to Network Your Way to Rich Relationships

Gitomer has authored 12 books from customer loyatly and sales principles to persuasion and success. The most influential book I have ever read that changed my mind set and results is Jeffrey’s “The Little Black Book of Connections: 6.5 Assets to Network Your Way to Rich Relationships.” Here are some of the concepts that changed my business life:

  • How to give value constantly without asking for anything in return
  • How to become a go-to resource of value
  • How to research before networking
  • What to give first in order to create value for my networking partners
  • Why your network building is the most important concept that must be a continuous process throughout your business career
  • Understanding networking etiquette for different networking groups
  • What networking is NOT
  • Where to find the best resources to network
  • How to assess your networking efforts
  • How to stay connected and relevant in today’s networking environment

Entrepreneurs & Job Seekers’ Tip #1: Utilize Box.net Linkedin Application

FoxBusiness.com published this deansguide article 2-18-09

The focus of every entrepreneur and job seeker should begin and end with the concept that in today’s world you must become a go-to source of information for your target audience. If you provide valuable information, provide it continuously, and provide that information without asking for anything in return you will be very successful. The first step to becoming a go to source of information? Utilize Linkedin.com to it’s fullest capabilities.

Tip #1 Utilizing Box.net Application

Box.net is a free application that you can load onto your Linkedin profile. The application allows you to upload pdf files, videos, articles, or links into one neat storage area. Your files are then made available to anyone interested in accessing them.

box-net-application-for-linkedin002

Strategy of a Go-To Source of Information

The idea is for entrepreneurs and job seekers to give valuable information while they build their network. By creating your mini resource library on Linkedin, utilizing Box.net application, you will do the following for your career:

  • Establish your networking presence online
  • Attract new networking partners due to the fresh information you provide
  • Help others with challenges in their business
  • Create a reason for people to view your profile by giving value first
  • Utilize “What are you doing now” message to alert your network of new content you will share
  • Create opportunities for exposure, stay top of mind, with Linkedin updates every time you add to your application(s)
  • Drop the url to your profile in comment sections on  blogs inviting people to download the free valuable information in your Box.net library
  • Increase traffic to your profile

These are just a handful of the benefits that the Box.net application will provide you and your network in your strategy to become a go-to source of information. Linkedin is the key vehicle to drive your message. It is up to you to find the resources of value and deliver.

Realtors Do You Support Promotions that Create Goodwill for Your Business?

Imagine a real estate business model where the customer names their price. Call it a“Pay-what-you-want-house” and you might have an interesting idea. That is the idea behind the new Ibis Singapore on Bencoolen. Check out this promotion merely to see the cool website.

Why Do People Love Promotions?

1. Added Value: is it such a bad idea to create promotions in a such dreary economic times? Even if you can’t give away the store, isn’t there an item or service you can give away? Now more than ever, bartering one of your services in some fashion would be a welcome relief to some people who need help. People want and need added value in anything they buy, more than ever today, whether it is a service or a product.

2. Consumers Remember: more economic pressure, job loss, and belt tightening is in store for 2009. Now more than ever, if you help someone by providing a promotional “prize” or service that gesture is often remembered and past forward via word of mouth. When people give under the toughest circumstances (economy), that is truly the measure of our willingness to help.

https://i0.wp.com/www.springwise.com/pix/spotlight/bencoolen.jpg

Tips for Entrepreneurs: How Do You Work on the Road?

Chefs.com published this deansguide article 1-14-09

Special welcome to Chefs.com as a new publisher of deansguide content. Thank you and welcome!

What does a networking day look like to you? I drive 150 miles round trip to network in Silicon Valley one to two days a week. The following are tips on how to develop your day, on the fly, when things change unexpectedly. The first scenario represents my original plans for my day. The second scenario is the reality that was my day.

Road Tips to Save Time, Educate, and Accomplish Tasks

1. Practice Time: I practice one of my 5 workshop presentations on the 60 minute drive to the Valley. It is quiet time and a great place to practice

2. GPS: A GPS system for your car is a simple tool to keep you from losing time consulting your iPhone or laptop in search of directions.

3. Buffer and Flexibility: Schedule enough time between events, sales calls, or appointments so that you can reconnect with business tasks, call backs, and keep your day moving on all fronts of your business.

4. Give Value : Be prepared to give files, printed materials, articles, and any reference resources when you are making sales calls, new consultations, networking events, or any other place you wish to give value or support your points.

5. Be Ready for Opportunity: Be ready to present your case, workshop, or product at the drop of a hat.

My Schedule Before the Day

1. 10:00am-1:30pm  CSIX Connect: This is the best employment group meeting in the Valley. The meeting runs from 10:30-1:00 at the iRestaurant in Cupertino. It includes lunch, networking, and speaker’s workshop. This is stop #1 in my day.

2. 2:00 and 3:00pm Consultations: I scheduled two consultations after the CSIX meeting.Both of my consultations centered around current clients’ needs and my need for an evaluation of their efforts to date.

3.  3:30pm Sales Call: ProMatch is a large Edd group in Sunnyvale that Susan has presented to in the past. My goal is to secure a speaking engagement on blogging to employment, Linkedin, Twitter or any social media Web 2.0 subject.

4.  4:30pm Administration: Send follow up documents and monitor our blog.

5.  5:30pm De Anza Community College: Inquire about facility rental, sales call, schedule meeting to pitch social media curriculum.

6.  6:30-7:00pm: Final call backs, wait for rush hour to thin begin home at 7:00pm

My Actual Day

1. 10:00am-3:00pm CSIX Connect: I met 7 new contacts and our lunch conversation continued until 2:00.

2.  3:00-3:45pm New Consultation: I met with a new contact to discuss social media for job seekers

3.  4:00-5:00pm New Consultation: I met with a new contact to discuss change, transition, and understanding direction.

4.  ProMatch: my opportunity to reconnect with my contacts at ProMatch is gone as they close at 4:00pm

5.  5:20pm Phone Consultation: In coming call from former client to reevaluate past issues. New focus and strategy discussed. Invite to attend ASTD monthly meeting.

6.  6:00-8:00pm ASTD “Mentoring” : Kim Wise gave a very interesting presentation on the benefits of mentoring to companies and individuals, software developed for mentor selection, and her vision of future trends in organizational development.



Job Seeker’s Guide to Making the Hiring Manager Happy

Careerbuilder.com ran a survey of 31,000 employers about their use of social media in screening and finding job applicants. The results include:

  • More than 1 in 5 employers use social media sites to screen job applicants
  • 22% of the 31,000 employers said they use social media to find human capital
  • 9% more said they would begin utilizing social media sites in 2009
  • 31% or nearly 10,000 employers will focus on social media as a recruiting and screening tool in 2009

The writing, pardon the pun, is on the wall. If you want to make a hiring manager happy, and help yourself, you will adopt all of the steps outlined below to help you–stand apart from the competition.

Silicon Valley star Guy Kawasaki did not intend for his chapter “The Art of Driving Your Competition Crazy” in Reality Check to be job seeker’s advice; yet the main theme is vital for any job seeker’s success. The chapter outlines 8 steps to drive your competition crazy aimed at helping entrepreneurs and corporations understand how to win at the art of business.The most valuable theme and step is “Focus on the customer.” Guy outlines the irony that entrepreneurs and businesses should not take action against the competition–don’t do anything to them but everything for the customer.

Theme: Make the Hiring Manager Happy

The idea and theme here is to ignore your competition and focus completely on a hiring manager’s happiness. Ignore the millions who are out of work and competing for the same jobs, ignore the pundits who continue to fuel the panic, ignore the negative naysayers who continue to bring your spirit down.

Instead think about what makes hiring managers happy? How about taking the task of reading resumes off their plate. What about saving them time, energy, and focus by removing the screening process that entails resumes and cover letters. Why not remove the gray areas and guess work for a hiring manager by delivering a better more revealing resource than a resume which is simply a job seeker’s listing of their value? How about removing the issue of back checking aka background checks to validate claims on a resume? Why not attempt to reduce their time wasted recruiting and looking for the right candidate for the job when you are available?

Most Hiring Managers Dislike:

  • Deluge of resumes create huge time crunch
  • Lost productivity in their own jobs due to resume review process
  • Tasking other people from their jobs to help in the review of resumes
  • Guess work involved in hoping they choose the right candidate
  • Decisions about new hires ultimately reflect upon the hiring manager’s own judgment
  • Lack of information or verifiable proof that job seeker can deliver their listed values in their resume

Make a Hiring Manager Happy:

  • Craft your value message of expertise, accomplishments, and experience
  • Establish your “employment campaign” blog that delivers your value message
  • Research how you can provide value to targeted hiring managers then deliver your value message
  • Write a keyword rich, descriptive, and opportunity message Linkedin profile
  • Utilize Twitter to broadcast and deliver your value message
  • Research your target companies for their participation in Web 2.0 blogging, social media networking, and engage them through these channel

Job Seekers and Entrepreneurs: Drive Your Competition Crazy

Reality Check

“If any of my competitors were drowning, I’d stick a hose in their mouth.” Ray Kroc

Harsh words no doubt but if you have ever read about McDonald’s founder Ray Kroc they fit his personality. Unlike Mr. Kroc’s take no prisoners attitude, Guy Kawasaki suggests that the best way drive your competition crazy is by “constantly innovating and serving your customers.”

If you are a entrepreneur or a job seeker go buy Guy Kawsaki’s latest book “Reality Check.” Begin on Chapter 66 with “The Art of Driving Your Competition Crazy” for the best practical advice on how to stand out, be memorable, and create your differentiating factor. Also check out the blog for more information. Although there are 8 important steps worth serious consideration, one stands out as the theme of Kawasaki’s advice: Focus on the Customer.

Focus on the Customer:  Entrepreneur

The irony here is that rather than trying to do something to your competitor(s), “the best way to drive your competition crazy is not to do anything to it.” The strategy to success is to focus on your customer by concentrating on great customer service, out-innovating the competition, and out-pricing them.

Focus on the Hiring Manager: Job Seeker

In the same respects there is an irony in this situation too. Instead of the job seeker attempting to out sell, out brag, or out maneuver his/her resume to be the best resume, the job seeker needs to concentrate on the hiring manager’s happiness.

This happiness can be achieved by creating value through a blog, a great Linkedin profile, and a social media broadcasting system. The goal for job seekers should be to remove the resume review process, time lost, costly hours wasted by a hiring manager who does not want to go through this process. By making a valuable case and delivering a message of value through target marketing, job seekers could completely remove this burden from the hiring manager.