[picapp align=”left” wrap=”true” link=”term=high+steel&iid=8394566″ src=”b/9/9/6/Tanker_passing_under_b8d8.jpg?adImageId=12897537&imageId=8394566″ width=”234″ height=”156″ /]The best and easiest method to search for prospects on Twitter, in the past, was to utilize WeFollow.com, Twellow.com or any other Twitter user directory. Although these are fine directories, they have challenges in the way they rank or list people as well as the tags they utilize. There is a better way to find prospects and you can do it in two easy steps.
Step 1: Mine Users Follows
Target users you are competing against, users in your industry, users you network with or wish to network with in the future, as well as significant users you respect that are in your niche within your industry.
Ex: @ChefBen Follows a number of chefs around the world. If you are targeting celebrity chefs, world class cities, cuisines, or unknown but prominent chefs, Chef Ben’s list of people he follows is a great resource
Step 2: Mine the User’s List(s)
An even more successful strategy for finding prospects is to check the lists that users (you trust) have created.
Are you a beginning Twittering Realtor looking to connect but without a strategy? Have you gone off the deep end by following hundreds of people and companies and now find yourself in the unenviable position of being perceived as a spamming MLM sales person? Is nobody following you back because of your initial aggressive follow “strategy”? If you are in this situation there is hope and it starts with bringing your follow to follower ratio inline. Simply put you want to have a near 50-50 ratio between people you follow and people who follow you. A huge thank you to developer Dossi Shiobara for this fantastic tool.
Dossi’s tool is based on the Twitter premise that many people adhere to in their strategy: I will follow you if you follow me back. That is a reciprocal follow strategy for nothing more than an attempt at generating large follower numbers. Dossi’s Twitter Karma tool allows you to check to see who has followed you and most importantly remained a follower thus keeping your follow to follower ratio intact.
Twitter Karma: Clean Up Your Ratio
Twitter Karma aka dossy.org is simple to use Example:
Green Arrows: you follow them
Red Arrows: they follow you
Time Stamp: key to knowing their Tweeting habits
Batch Unfollow: you can check multiple accounts if you wish to do a batch unfollow
Unfollow: many Twitterers follow then quickly unfollow within a few days. The idea behind this is to build recipricol followers and then unfollow to create more room in their ratios. When you find someone like this dump them immediately
Due Diligence: sometimes you foget to follow somebody. If you missed one then immediately follow that person to correct the situation
Tweeting Habits: you can tell, by looking at the time stamp, how often a person tweets. If they are not tweeting enough then they could be a candidate to unfollow
Abandonment: according to many recent reports up to 70% of new Twitterers abandon their Twitter accounts within 60 days. This is inline with the idea that blogging, Twitter is a microblog, has a high attrition rate. If you find someone who has not tweeted in months it is time to clean up and unfollow them. It helps your ratios so you can follow somebody signficant to your efforts