Google’s new “toy” is a creation from the heart of their expertise and not another attempt at building a social network from scratch. Mashable’s iconic founder Pete Cashmore reports that ” Google Instant Search, which displays live search results as soon as you begin typing, provides results before a query is complete. By removing the need to hit the “enter” key, Google claims users will save two to five seconds per search. Two (2) to five (5) seconds does not sound like a lot until you extrapolate that time loss over the course of a work day of online searches.
Cashmore on CNN
“Are we too impatient to wait a matter of seconds for our search results? What’s feeding our new-found need for speed? And why does Google feel the need to answer our questions before we’ve even asked them?”
Pete Cashmore’s latest CNN column this week.