Mainstream Media’s New Source For News, Opinion, And Content Is The Blogosphere

Blogburst blog contributor Daysha gets all the credit for writing a very compelling article on how the relationship between bloggers and the mainstream media is an ever changing landscape. Her fine piece “Blogger’s Influence on Print Media” was the impetus for this snapshot into the evolution of the blogosphere

Daysha’s research was based on a report by Cision billed as the “leading global provider of media monitoring, research, distribution, and evaluation services for PR professionals” released an article July 17 that “demonstrates the growing influence of blogs in the mainstream print media.”

The findings support the premise that mainstream media organizations and their writers mention and utilize blogs for their own stories and content generation. Simply put “we” are viable and important, and in many cases, more relevent than many mainstream media organizations

Discovery

1. “The Top 20 national magazines and newspapers mentioned blogs and bloggers 13,066 times in the one-year period ending June 30, 2008, according to Cision”

2. 2004 total year long mentions of “blogs” and “bloggers” totaled 795 times

3. 2005 total year long mentions of “blogs” and “bloggers” totaled 2,179 times

Mainstream Media Importance

“The stunning growth in blogger influence magnifies the importance of employing common sense when contacting bloggers”, according to Cision Executive V.P. Peter Granat

1. PR firm Brodeur Partners reported that in a January 2008 Survey the following results:

*Of 178 journalist contacted “57 percent said they read blogs at least two to three times per week”

*18% of journalist said “they spend at least one hour per day reading them (blogs)”

Ultimate EyeOpener

1. PRWeek/PR Newswire Media Survey revealed:

*40% of participating journalists employ blogs to find content topics for stories

Analysis

The mainstream media and it’s writers are recognizing the value of blogs as viable research tools, sources of new information, places to immediately measure reader opinion, and as a testing ground for their own opinions

What this means to bloggers:

1. Credibility with public and media

2. Media related exposure to mainstream media writers and editors

3. Possible mainstream media collaboration with writers

4. Recognition by public and professionals

5. Solidify Web 2.0 collaboration as the media platform for now and the future

6. Global Reach to a world wide audience

7. Instant measurability

8. Advertising monetization platform

9. Business marketing platform

10. Joint Branding opportunities

Test Marketing Your Real Estate Marketing: 15 Methods Publishers Test Market Books

Take the guesswork out of your marketing plan, your image as it is perceived by consumers, and your branding by utilizing Michael Larsen-Elizabeth Pomada’s “Taking the Guesswork Out of Publishing: 15 Ways to Test-Market Your Books to Guarantee Their Success.”

1. Network Feedback: Ask your networking partners and organizations for feedback

2. Speak In Public: Create a free keynote series designed after your business focus and provide free speeches to consumers

3. Test Your Identity: ensure you are perceived as authentic, original, flexible, salable, and relevant

4. Goals: establish business and financial goals that motivate you to promote your work and follow your business plan

5. Promote by Sharing: share your promotional campaigns with like minded professionals and networking partners

6. Involve Consumers: send your promotional tools to consumers and ask for their opinions on your campaign

7. Associations: associate with successful people in your niche and ask for their opinions

8. Mini Business Plan: produce a mini business plan and offer it to your network for inspection

9. Affiliates: provide your affiliates with your mini business plan and promotional materials

10. Media: Ask for media feedback from industry print, electronic, and online sources

11. Independence: consider becoming an independent broker

12. Timeline of Action: create a timeline schedule for contacts and feedback on your plans

13. Small Scale: pick a neighborhood as a test market “hyper-local” study to test the waters

14. Big Picture: integrate your findings from the small scale into your promotion plans

15. Commitment: If you want your business to grow, you must remain committed to making your business successful through tireless work and constant measurement of your efforts