Twitter hashtag events like #WineWednesday and #FollowFriday are powerfully effective networking events that allow participants to recommend people or brands to follow. These events are integral part of any Twitter launch in order to attract new followers, raise awareness for a brand, or begin to create goodwill within the network with your targeted audience. One effective new strategy to raise awareness is the utilization of exclamation marks within a hashtag message.
Exclamation Marks: Rating your Recommendation
A way to differentiate your recommendations of people or brands during a hashtag event is to place an exclamation mark after the Twitter “handle”
In this example for #WineWednesday, I placed an exclamation mark after @leesgreenberg. The results? Lee messaged the brand that he received an exclamation mark and that he was being recognized as special.
Benefits of Exclamation Marks
- Rating System: exclamation marks can be used as a rating system for your recommendations
- Recognition: using an exclamation mark is a method of recognizing people-brands
- Open Communication: because you are differentiating a Twitter from others this can act as an opening of the lines of communication in many cases
- Differentiate Your Brand: by utilizing an exclamation mark rating system you are showing your network that you are interested in them and putting maximum effort into your messaging
Twitter is a creative direct marketing channel. With an anthropologists’ zeal for experimentation you can begin to leverage the network as a tool for more than just simple broadcasting needs.