Bay Area Business Woman Publisher Debra Costner Hails Susan Hanshaw’s “Inner Architect” As The Tool To “Build Your Life From The Inside Out”

Welcome to the new Bay Area Business Woman!

Debra Costner, Publisher

Bay Area Business Woman publisher and editor Debra Costner is a no nonsense businesswoman living her “purpose.” In one of the best book reviews to date, Ms. Costner described “Inner Architect: How To Build The Life You Were Designed To Live” as:

  • “It is not a book about living life or changing careers-it is in fact an exquisitely detailed workbook taking you through the process of a ‘personal revolution’”
  • “The many exercises, including identifying your trust issues, creating new beliefs about money, choosing to believe in yourself and trusting your instincts really hit the mark in identifying what keeps so many from finding success”
  • “Inner Architect is able to guide you through any life-altering modifications you feel compelled to make. The book could work to define a new health plan, improve personal relationships and of course develop a new business plan”

As Costner notes this book is for “. . . those who truly feel they need a change in direction, or want to examine their current situation and are ready for transformation.” As Susan advices “we are in an evolving state of becoming.” When you feel challenged by change and transition remember “When you have serious doubts, consider what regrets you might have if you don’t give your leap a full chance.”

Examples You Can Accomplish

1. Change your career direction create a purposeful path

2. Create new beliefs about money; letting go of the fear of the loss of the paycheck

3. Build the confidence to start a new exercise health plan

4. Improve your eating habits

5. Build and improve personal relationships

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Mainstream Media’s New Source For News, Opinion, And Content Is The Blogosphere

Blogburst blog contributor Daysha gets all the credit for writing a very compelling article on how the relationship between bloggers and the mainstream media is an ever changing landscape. Her fine piece “Blogger’s Influence on Print Media” was the impetus for this snapshot into the evolution of the blogosphere

Daysha’s research was based on a report by Cision billed as the “leading global provider of media monitoring, research, distribution, and evaluation services for PR professionals” released an article July 17 that “demonstrates the growing influence of blogs in the mainstream print media.”

The findings support the premise that mainstream media organizations and their writers mention and utilize blogs for their own stories and content generation. Simply put “we” are viable and important, and in many cases, more relevent than many mainstream media organizations

Discovery

1. “The Top 20 national magazines and newspapers mentioned blogs and bloggers 13,066 times in the one-year period ending June 30, 2008, according to Cision”

2. 2004 total year long mentions of “blogs” and “bloggers” totaled 795 times

3. 2005 total year long mentions of “blogs” and “bloggers” totaled 2,179 times

Mainstream Media Importance

“The stunning growth in blogger influence magnifies the importance of employing common sense when contacting bloggers”, according to Cision Executive V.P. Peter Granat

1. PR firm Brodeur Partners reported that in a January 2008 Survey the following results:

*Of 178 journalist contacted “57 percent said they read blogs at least two to three times per week”

*18% of journalist said “they spend at least one hour per day reading them (blogs)”

Ultimate EyeOpener

1. PRWeek/PR Newswire Media Survey revealed:

*40% of participating journalists employ blogs to find content topics for stories

Analysis

The mainstream media and it’s writers are recognizing the value of blogs as viable research tools, sources of new information, places to immediately measure reader opinion, and as a testing ground for their own opinions

What this means to bloggers:

1. Credibility with public and media

2. Media related exposure to mainstream media writers and editors

3. Possible mainstream media collaboration with writers

4. Recognition by public and professionals

5. Solidify Web 2.0 collaboration as the media platform for now and the future

6. Global Reach to a world wide audience

7. Instant measurability

8. Advertising monetization platform

9. Business marketing platform

10. Joint Branding opportunities

Newsflash: California’s Green Building Standards Landmark Approval

Reuters.com published this deansguide article in Environment-Business section July 18, 2008

In a landmark decision, California became the first state in the country to approve green building standards. In Matthew Yi’s excellent San Francisco Chronicle article, the new green building standards will

“. . . cut energy and water usage, a move that officials say will help the state meet it’s ambitious goals to curb greenhouse gas emissions.”

Building Requirements

California Building Standards Commission requires all new construction, including commercial, residential, schools and hospitals:

1. Reduce energy comsumption by 15%

2. Reduce water usage by 20%

3. Reduce water for landscaping by 50%

Voluntary participation begins July 1, 2009.

For more information on how to reduce your greenhouse gas emissions go to Reduce-Your-Greenhouse-Gas-Emissions wiki

9 Tips That May Change The Way You Do Marketing: Asking For “Permission” Never Has Been So Important

Valeria Maltoni, the marketing expert and subject of my last post, has a fascinating list of tips that may very well change the way you do marketing. Her tips are based on permission marketing a strategy where you ask permission before sending advertisements to prospective customers.

Permission marketing is used by some Internet marketers, email marketers, and telephone marketers. It requires that people first “opt-in”, rather than allowing people to “opt-out” only after the advertisements have been sent.

9 Tips To Consider

1. Newsletter Subscriptions: ask for permission to add people to your newsletter list. You may see a dip in the growth rate of your newsletter list but your new subscribers will be of higher quality to your business

2. Subscribe to email: Give people the chance to subscribe to your email whenever possible

3. What others purchased: Let your readers see what other people have bought, testimonials of your service, and even a poor review. By including a poor review you are demonstrating you are transparent

4. Comments: make commenting available as much as possible as often as possible on your site. If you have forum capabilities that is even better as it allows commenters to communicate directly

5. Give First: Make sure the first time a potential client hears something from you it is not a sales pitch of any kind. Add value and give something first before asking for something in return

6. Ranking Content: Create a method of allowing your readers to rank your content and vote for their favorite or most “useful” articles

7. Encourage Critiquing: encourage and foster an atmosphere where readers, peers, and clients can critique your work or present alternative ideas

8. Follow a Plan: Take everything in steps, follow a plan, and take your time building trust through permission in your marketing mission

9. Ask,Ask,Ask: One answer does not satisfy all inquiring minds. Continually ask questions so as to understand your clients. Show that you value their concerns by illustrating how your services or products can help them in their lives

The New Sales “Paradigm” In Real Estate: “The Hard Sell Is Dead”

The era of real estate hard sell tactics, cold calls, badgering email spam campaigns, and endless (Non-targeted) advertising is coming to a painfully slow end as many Realtors are beginning to painfully understand. The new paradigm shift and strategies, not tactics, are best described in Pat Kitano’s “The Hard Sell is Dead-Slideshow.”

The “Old Way”

1. Call to Action– Realtor attempts to force prospect to make decisions that require a definite action

2. Endless Ads- Always having an advertisement, usually the exact same ad, in as many places as possible

3. Spam– Everyone is a potential client actions of email spam, twitter spam, any unwanted unqualified sales pitch

4. Lead Generation– agents purchase unqualified leads then spam or cold call in attempts to “convert”

5. Unsubstantiated Claims– agents cold call and claim expertise without substantiating, proving, or providing evidence of such stature

The “New Way”

1. Blog share your knowledge continuously for free proving your knowledge and analysis of your market

2. Social Media- leverage your knowledge by providing “real time” commentary and analysis via social media networks

3. Clients- unknowingly clients follow your blog writing and social media commentary eventually RSS subscribing to your blog

4. Let Them Come to You- clients will contact you without you attempting to reach out to them first

5. Law of Attraction prospects are attracted to your writing, honesty, personality, and analysis. They will seek you out

Misguided Referral Strategies

1. Brokers– teach the “sphere of influence” friends and family plan of networking but that has limited scaleability

2. Spamming and Hunting– once you have gone through your friends, family, and sphere of influence where do you go for your next lead?

3. Bufini, By Referral Only, and Mike Ferry– they work in the old world but all three of these expensive coaching systems lack “one key component”: They have NO social networking strategy

Buffini Lead Gen Kit: 100 items of value; 50 custom personal notes; 100 Ch By The Way foil stickers; Dry erase board; tracking website setup assistance; Daily activity tracker; Laminated dialog poster

Keys To Understand

1. Online vs Offline Referrals– It’s easier to make an online referral if you write articles and commentary explaining your analysis and take on the market than it is to attempt to cold call an unqualified “prospect” who is not expecting your contact via email or phone

2. Social Media Key to Referral Strategy– Physical networks, like Rotaries or Chamber of Commerce, are moving onto social networks like LinkedIn, Facebook, and Plaxo

3. Information Free Eratransparency in business and free information blogs and site are changing our business environment. What has not changed is the fact that a real estate transaction is often complicated and Realtors are necessary within this transaction

4. Expert Interpretationleverage your writing platform (blog-freelance articles-newsletter-social commentary) and public speaking platform as methods to “make money selling your expertise”

5. Establish Your Online Expertise– your “network” of people considering hiring you and past clients follow your blog writing, your social commentary, and your bookmarks (digg etc.) which establishes your credentials as an expert in the online world

Miami “Dadeland Massacre” 1979: “The War On Drugs” Begins

Please read this article before viewing the historical starting point of the US “War on Drugs”

Wikipedia/GriseldaBlanco cited this article 4-9-10

In what was described as the worst violence in a US city, making Al Capone’s 1930’s Chicago look like a “Church Sunday Picnic”, July 11 marks the 29 year anniversary of the Miami “Dadeland Massacre.” The massacre was the flash point and resulted in the beginning of what was later labeled “The War on Drugs” by then president Ronald Regan.

Miami circa 1979

Miami became the most dangerous place to live in becoming the “Drug Capital of the world” with 100,000 persons involved in the drug trade. Drug lords killed each other fighting for their turf as they killed their opponents to control their territories.

July 11, 1979 2:28pm

Three Mac 10 machine pistol toting “hitters” opened fire on their targets, two rival cocaine dealers shopping at Crown Liquor store, killing the rivals and spraying over 100 .45 and 9. millimeters rounds. The shooters continued to spray the parking lot as they exited the store in a scene homicide detective Al Singleton described as “Dodge City” and “the first public shot in the cocaine wars.”

Griselda Blanco aka the “Godmother of cocaine” and more notoriously “the black widow” ordered the hits and was responsible for a chain of events which developed into the “Cocaine Wars” fought by the “Kings of Cocaine” ( see the book for reference) Miami’s version of hell on earth

Time Magazine

Time Magazine published the article “Paradise Lost” in November of 1981 and it was the major piece that blew the lid off the truth about the wide spread homicides and mass murder that was Miami in the late ’70’s continuing through the 1980’s.

TIME MAGAZINE NOVEMBER 23 1981 PARADISE LOST S. FLORIDA
Historians
If you want to explain to your children why the “War on Drugs” is being fought, where and when it started, and the history of this country’s continued fight against murder and mayhem you only need to look at the Dadeland Massacre of 1979. . . and follow the blood
The Players

Pablo Escobar

Photo by Oscar Cifuentes
Dadeland shooter Jorge Rivi Ayala
Jon Roberts associate to George Jung Miami Cocaine Kingpin and subject of the movie “Cocaine Cowboys”
Cold hard cash: Miami’s US Federal Reserve reported a “surplus of 5 Billion dollars” from drug trafficking
Mickey Munday Smuggler Pilot worked with Jung, Roberts and Barry Seal
What they were fighting over The Product-Cocaine aka blow, yeyo, toot, whiff and many other names

Webby Award Winning Viral Video Of Our Times: Richterscales Comical View of “The Valley”

The following video by the Richterscales.com is a comedic look at the dot.com bust to Web 2.0 boom. This video was the Winner of the Webby Award for Viral Video!

Although it looks like a complete goof, it is a decent timeline and roll call of events and companies that have become the giants or has beens of this new era called Web 2.0

Consider this a supplemental and fun educational video to understanding what is happening to our world.