Job Seekers and Entrepreneurs: Deliver Your Value First Through Social Media Revolution

Susan and I presented our workshop “Web 2.0’s Impact on Job Seekers: The Changing Roles of the Resume, Job Search, and Job Seeker” at CSIX this past Tuesday to a packed house of over 110 hopeful job seekers. As we settled into facilitating this workshop, we realized that for the first time we were about to present our complete thesis and theme.

Step 1

The most important step for job seekers and entrepreneurs is the understanding that you must deliver your value first, deliver it often, and deliver it to your strategically targeted audience.

“Hiring managers are using the Internet to get a more well-rounded view of job candidates in terms of their skills, accomplishments, and overall fit within the company”Rosemary Haefner Vice President of Human Resource Careerbuilder.com

We have been supporting blogging as a more powerful and proactive “living” resume since June of 2008. Yet Tuesday was our first opportunity to evangelize the emergence of a paradigm shift, where social media tools and Web 2.0 strategies replaced the resume, as a job seeker’s main marketing tool.

Web 2.0 Paradigm Shift in Communications

The decades of mass media dominance and stranglehold over the control and flow of information is waning. Today is the greatest time in human history for communication, connectivity, collaboration, networking, and delivering your message of value, expertise, and experience to your strategicially targeted hiring managers and companies.

There is a global conversation going on between bloggers, people networking and finding opportunities on Linkedin, resources and messages being broadcast on Twitter, and companies searching for human capital talent throughout the social media stratosphere.

Companies Adopting Web 2.0 and Blogs: Tools to Promote Business

Our friend and blogger Ray Schiel, of globalsocialmedianetwork.com, has produced a massive resource page that outlines the participation of 105 major corporations in blogging, 64 on Facebook pages, 12 podcasting, 12 crowdsourcing sites, and 100’s of companies microblogging on Twitter.

Job Seekers’ Tip: These social media tools are being used by major corporations to promote their products, services, and business practices. If you want to connect with your target company, and they utilize social media tools, then this is a major opportunity to connect as well as demonstrate your understanding of their efforts.

Companies Monitoring Web 2.0 and Social Media: Screening and Hiring Practices

Not only are major corporations utilizing these tools for their own business practices, they are using them to find new talent and perform due diligence on potential applicants. Computer World’s “One in Five Employers Uses Social Networks in Hiring Process” outlines a Careerbuilder.com survey of 31,000 employers. The results are very compelling:

1.  24% of hiring managers “found content on social networks that helped convince them to hire a candidate.” In addition hiring managers said that “profiles showing a professional image and solid references can boost a candidates chances for a job.”

2.  22% of the 31,000 employers said they “peruse social networks to screen candidates.”

3.  9% more of the 31,000 employers said they are planning to do so

4.  A total of 9,600 employers are going to search for candidates and perform due diligence rather than rely on resumes to tell a job seekers story

Deliver Your Value First

The conclusion is that job seekers must deliver their value first before attempting to deliver their resume. Social media and Web 2.0 are changing job search. The resume is no longer a job seeker’s marketing tool. It is up to job seekers, in this very rough job market, to utilize these tools in order to stand apart and become memorable.

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Blog Your Way to Employment, Branding, and Your Differentiating Factor With Inner Architect

Susan Dean

I am very happy to announce the first of two Inner Architect workshops titled “Blogging to Employment” November 18 and 19. The workshop is a detailed basic course on how to create an employment campaign utilizing your blog as the delivery system for your message. The goal is to provide people a plan on how to create their differentiating factor in order to stand apart from the estimated 1.1 million Americans who will lose their job in 2008.

Call to Action: If you know anyone who is unemployed, and I know I do at this time, please consider informing them of this valuable workshop.

Benefits for Attendees

1. Your own Blog: We will help you register and set up your first blog

2. Employment Campaign: Learn how to action plan an employment campaign so that you can answer the age old hiring manager’s question “So Bob what have you been doing the past 6 months to find a job?”

3. New Skill Sets: You will add to your skill sets-blogging, navigating blog software, Web 2.0 tools, and networking

Workshop 1:

Date: Tuesday November 18, 2008

Place: Silicon Valley Holiday Inn Express San Jose Airport

Time: 6:30-9:00pm

Workshop Fee: $75

Workshop 2:

Date: November 19, 2008

Place: San Rafael, CA Ace Conference Room

Time: 6:30-9:00pm

Workshop Fee: $75

Value Comparison: Blog Set-Up fees, as advertised on the internet, run from $200-$300 which only covers the registration and setup without any coaching. Blog Coaching and Training fees run from $70 to as much as $500 per hour

Class Size: We will limit classes to 20 so that each student is provided hands on personalized instruction.

Come find out why you need to establish your brand, discover your differentiating factor, and add to your skill sets the latest Web 2.0 information.

“Can I Buy You Lunch”: CSIX Founder Hamid Saadat’s Successful Vision

Hamid Saadat was newly out of work and getting restless with his new routine at home. He had just been victim of a layoff during a brutal economic down turn in the Valley circa 2001.

Feeling like getting out, Hamid decided to wander over to a nearby neighborhood Chinese restaurant for some lunch and a change of pace. On his way to the restaurant, Hamid decided that if he could find someone to go to lunch with he might make a new networking connection.

Eying a man walking near the restaurant, Hamid asked “Can I buy you lunch?” With that innocuous question, he unwittingly launched a new career and provided Silicon Valley with one of it’s most powerful networking organizations in the process.

Hamid Saadat is Founder and Chairman of the Board of CSIX Connect. Under his leadership CSIX Connect has grown from 2 people at its inception in 2001, to more than 3000 members, who share job leads, job search resources and mutual support.

Substance Factor

A veteran Silicon Valley player, Hamid has more than 20 years experience with companies like Cisco, Marconi, Network Equipment Technology and Calinet Networks. His expertise lies in Operations primarily in the networking industry.

Hamid holds his Masters Degree in Physics from the University of Oregon.

That Certain Something

Charisma is often a over used and abused word when describing people. In the case of Hamid Saadat it truly fits the man. A gregarious and joyful crowd pleaser, Hamid has that certain something so many people gravitate toward. He is a genuine, helpful, supportive power who’s goal is to help everyone find and land their desired job.

If you want to network, network effectively, create new friendships, and connect with Silicon Valley’s best then you should strongly consider paying CSIX a visit–it’s the place to be.

CSIX Silicon Valley: The Best “Human Capital” Networking Meeting In The Valley

The days of displaying your resume in local newspaper want ads, employment sections, and even the online venues are beginning to change. With the power of Web 2.0 networking, real world networking meetings for people in transition have taken on a new role: channel to employment.

The most powerful, networking meeting for people out of work, looking to change, transition from industries, or human resource-organizational development recruiters is the CSIX Connect Group.

CSIX Logistics

CSIX networking meetings are every Tuesday 10:30-1:00pm, include lunch, and are held at iRestaurant at 20007 Stevens Creek Blvd in Cupertino. The cost is an amazingly economical $12.

CSIX Meeting Format

The crowd of 25 was split between 3 tables of 8 attendees. The meeting begins with a short introduction of new attendees. Job leads anyone has are then presented. Then in what is a simple but a brilliant idea, each attendee is given the opportunity to ask for a “contact request.” Simply put if anyone has a connection within a company that somebody else is trying to connect with they are asked to provide a warm contact. In my 5 years of networking meetings, I have never seen any group or organization utilize this strategy. It is brilliant and very powerful! After this initial business is completed, a second 15 minute networking break is taken so that you can mingle with people at other tables aka part 2 below.

1. New member introductions, job leads, contact requests, and announcements
2. Networking-15 minute break to network with members not at your table
3. Speaker’s presentation followed by lunch 12:00

After having the chance to learn important information from that meetings guest speaker, the reinforcing of networking breaks and opportunities is really solidified over lunch. The final hour to hour and a half are spent getting to know people networking over lunch.

You really get a chance to hear a person’s story, find out their substance factor, and then assist them in finding what they are looking to achieve. The 3 chances to network make this, easily, the most powerful networking format I have every experienced.

Attendees With Expertise

1. Linda Alejandro-Dumont-Linda has 10+ years Human Resources and Organizational Development experience in a large well known Silicon Valley firm. Email Linda at lindaadumont@gmail.com

2. Ken Weidner-Ken has 10+ years as a credit analyst in Silicon Valley. His experience would be a benefit to any firm looking for proven expertise. Email Ken at kaweid@pacbell.net

3. Bill Cascoyne-Bill is an engaging and well versed technical trainer. He has the personality to capture an audience and the intelligence to be considered an expert amongst a room of experts. Email Bill at billgascoyne@earthlink.net

4. Rebecca Kieler-Rebecca gave a very practical and thought provoking speech. Her delivery engaged the audience and she is a solid choice to perform keynote or workshop duties. Email Rebecca at rebecca@kielercareerconsulting.com

5. Oliver Barrett-Oliver has experience and substance factor as a Electro-Optical Test Engineer. He has 10+ years design/development experience, electronic and optical instrument programming, and test software methodology development. Email Oliver at orbs@triangulum.net

6. Barbod Varjavandi– Barbod’s experience is software engineering including engineering operations, product management, release engineering, and information technology. Barbod has the technical background and positive personality to provide leadership and value to any team. Email Barbod at barbod@varjavandi.com

7. Nobuko Isomata– Nobuko is easily one of the most intelligent and charismatic individuals you could hope to meet. The owner of Market Entry Experts, www.marketentryexperts.com, Nobuko is a dynamic sales and business development expert. Market Entry Experts handles all aspects of transpacific market development. Whether you are an American Company looking to develop the Japanese market, or a Japanese company looking to develop the U.S. market–Nobuko and her team can handle the job.

Email Nobuko at nobukoisomata@yahoo.com

Final Analysis

I met another 5 people who I apologize to for not including them in this piece. This is a testament to the power of the CSIX platform, the willingness of it’s participants to share their stories, and the complete cooperation from attendees to help everyone who asks for assistance.

A truly remarkable experience. I highly recommend this group to anyone in transition, connected to the employment field, or any professional wishing to increase their connections in Silicon Valley