Win $1 Million California Home for $150

The auction and contest trend for selling a home in a tough real estate market continues with the latest edition. The Bahms of Tracy, Ca have created a contest with a twist. For the price of a $150 entry fee and the answer to their own word question, you can be the lucky owner of their ranch style home.

The Deal

The Bahms make make money on their contest by selling 11,000 entry fees at $150. That is the minimum number of tickets necessary to make the contest official. With that number the Bahms would be looking at a cool $1.6 million. They decided to cap the number at 13,000 which would mean $1.9 million payday.

The Charity

The Bahms have been quoted, by the Contra Costa Times, as stating they would like to donate $300,000 of their fee total to the charities of their choice. In any economic times, that is a noble gesture.

Advertisements

Tag Cloud Blog Experiment: Netflix Case Study

http://www.bigberries.com/category/digital/page/3/

Courtesy bigberries.com

How do bloggers measure their writing, article effectiveness, viral marketing power, and popularity with readers? Comments from readers and blog traffic can only provide a margin of insight into your effectiveness. Clive Thompson’s great New York Times article “If You Liked This, Your Sure to Love That” describes an interesting contest hosted by online movie rental company Netflix.

Netflix Offer

Netflix is offering anyone the opportunity to win a $1,000,000 prize. The challenge is to increase Netflix’s Cinematch it’s recommendation search engine. The engine suggests movie titles to consumers based on what they have chosen in the past. Netflix will pay out the cash prize to anyone who can increase their search accuracy by 10%. The leaders in this contest and their progress.

Netflix Problem

Statistical analysis and algorithms do not account for a genre of movies that have been described as quirky or unpredictable. The effect is called the “Napoleon Dynamite Problem” because it is said that this type of movie is either loved or hated by it’s viewers. Very little middle ground exists or gray area of preference.

Blogger’s Measurement Experiment: Posit for Answers

According to the article, Netflix is considering the following experiment:

“. . . hiring cinephiles to watch all 100,000 movies in the Netflix library and write up, by hand, pages of adjectives describing each movie, a cloud of tags that would offer a subjective view of what makes films similar or dissimilar. It might imbue Cinematch with more unpredictable, humanlike intelligence.”

Posit: How We May Learn

1. Bloggers set up a tag cloud for each individual blog article rather than for an entire blog’s library

2. If that can be done, the next step would be to ask readers to provide 3-5 adjectives that describe the blog article they just read.

3. Tag Cloud information would give bloggers an idea how readers perceived the value of their article and provide the following benefits:

3 Measurements Benefiting Bloggers

1. If a blog reader likes one article what other articles in your blog library would they enjoy?

2. Internal blog linking and construct could be improved if the blogger understood synergy between their articles

3. Don’t just rely on Categories as predictors for synergy between articles

Final Analysis and Acknowledgements

Netflix realizes that their best method to answers is to measure a social network: “It might imbue Cinematch with more unpredictable, humanlike intelligence.”

VijayKrishna

Thanks go to Vijay Krishna who alerted me to this information on Twitter.com: a fantastic social media site that provides 80% of my research data. You can find solid information by following Vijay on Twitter . Thanks also go to New York Times writer Clive Thompson for his insightful and wonderful piece on this challenge. Thank you Clive!

“The Apprentice Contest”: Enter, Write Your Story, Win A Spot In The Upcoming Book!

Update dateline March 18, 2008

Author Susan Hanshaw’s upcoming book “Inner Architect: How To Build The Life You Were Designed To Live” will include a story line from the winner of “The Apprentice Contest.” As part of the book launch, inner architect has been running “The Appretice Contest” where contestants were sent a free copy of Chapter 1 “Cultivating Your Mind To Consider Change.”

Contestants were asked to write their impressions, suggestions, or description of an event that helped change their lives for the better. The winner would then be awarded a copy of Susan’s book, $50 Gift card, and they would have an article published in our blogs supporting their business, website, and blog.

As a way to give back to our readers and to recognize a truly important event or story, inner architect has decided to reward the winner of “The Apprentice Contest” with publication. The winner’s story will be included, up to one page, in our book. In addition we will include the winners url for website, blog, and business.

What This Means For You

Our plans are to distribute the book worldwide both online as an ebook as well as via print publication. If you are looking for viral marketing opportunities, publication, and the chance to have your work noticed outside of your normal distribution channels then enter “The Apprentice Contest” and tell the world!