10 Chracteristics Of A Great Realtor: If You Don’t Have These Skills You Are “Selling” Yourself Short

FoxBusiness.com published this deansguide article July 7, 2008

Please read this article then refer to this fantastic historical blast through Web 1.0 to Web 2.0 by Mike Wesch

What do you do if you are ready to address a new prospect and the first thing out of their mouth is: “I don’t know if I really need a Realtor”? Are you prepared for that statement or have you comforted yourself with the idea that 99.99999% of the consumers at large understand the value of a Realtor during a real estate transaction?

The Idea Simply put you should think of your job as:

1st an educator

2nd a sales person

Sales Perspective #1

NEVER ASSUME anything. Consider the idea that you should have the attitude that you need to sell your prospective client on the benefits of representation. Do not think that just because they found you, they are sold on paying you thousands of dollars for the priviledge of doing business with you

Help them understand the safeguards YOU bring to the table in these shaky economic times and era of mortgage meltdowns

Safeguards?

1. You are an expert at contracts, interpreting contracts, and explaining all aspects of the contract to clients

2. You are the informational expert for your county, city, town, region, or neighborhood

3. Although you do NOT have to be, you are an EXPERT in mortgages, appraisals, and credit issues. If need be you could perform your affiliates job with ease

4. You understand home inspections and their importance

5. You have a “team” of affiliates who have the same “educator-expert-sales” approach

6. You are a technologist and understand the marketing importance of blogging, Google search, and viral marketing tools for maximum exposure

7. Your broker supports your efforts 110% with real world marketing-ads in local, regional, and national publications (when necessary)

8. You are AVAILABLE to answer questions

9. You have connectivity aka you are networked into the communities political structure, industry hierarchy, and familial community outlets

10. Your reputation is your calling card. “It’s who knows you-NOT who you know” that counts

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“Can I Buy You Lunch”: CSIX Founder Hamid Saadat’s Successful Vision

Hamid Saadat was newly out of work and getting restless with his new routine at home. He had just been victim of a layoff during a brutal economic down turn in the Valley circa 2001.

Feeling like getting out, Hamid decided to wander over to a nearby neighborhood Chinese restaurant for some lunch and a change of pace. On his way to the restaurant, Hamid decided that if he could find someone to go to lunch with he might make a new networking connection.

Eying a man walking near the restaurant, Hamid asked “Can I buy you lunch?” With that innocuous question, he unwittingly launched a new career and provided Silicon Valley with one of it’s most powerful networking organizations in the process.

Hamid Saadat is Founder and Chairman of the Board of CSIX Connect. Under his leadership CSIX Connect has grown from 2 people at its inception in 2001, to more than 3000 members, who share job leads, job search resources and mutual support.

Substance Factor

A veteran Silicon Valley player, Hamid has more than 20 years experience with companies like Cisco, Marconi, Network Equipment Technology and Calinet Networks. His expertise lies in Operations primarily in the networking industry.

Hamid holds his Masters Degree in Physics from the University of Oregon.

That Certain Something

Charisma is often a over used and abused word when describing people. In the case of Hamid Saadat it truly fits the man. A gregarious and joyful crowd pleaser, Hamid has that certain something so many people gravitate toward. He is a genuine, helpful, supportive power who’s goal is to help everyone find and land their desired job.

If you want to network, network effectively, create new friendships, and connect with Silicon Valley’s best then you should strongly consider paying CSIX a visit–it’s the place to be.

Networking Tip #11: Non Profit-Charitible Organizations’ Powerful “Client” List

In what has long been a high society secret some of the greatest most influential connections can be made while you are performing a great service to your community: charity volunteering.

Simply put associations, non profits, charities, and foundations solicit community business and political leaders for help. The list of volunteers is often a Who’s Who of your area. The help comes in fund raising as well as “substance factor” mentoring.

How Does This Benefit Me?

If you are looking for a place to network and meet your community leaders, business stalwarts, and possible networking partnerships, then volunteering at a well established charity organization is a powerful networking opportunity. Here are the 3 benefits involved:

1. Provide assistance to a worthwhile cause by giving back to your community

2. Network and meet influential networking connections

3. Become a speaker or mentor further advancing your name recognition and public perception

Where Do I Start

1. Begin by visiting your local Chamber of Commerce, Rotary Club, and National Foundation (ex-Cancer) for information on the local scene.

2. The best source is the A to Z Charity Listing for the American Institute of Philanthropy at charitywatch.org.

3. Charity Rating System at http://www.charitywatch.org/ratingguide.html is a fantastic report of the top 500 Charities nationwide

4. Local “Society Sheet” is usually contains the favorite charities of your local power brokers, business mavericks, and politicians. A great example of this in my area, San Francisco, is the NobHillGazette.com.

Final Analysis

Even if these kinds of society gatherings make you feel intimidated or uneasy, the possible connections are truly worth a few hours of self consciousness. At the very least, you will providing a service to a good cause and you can report your experience on your blog-website and at local industry meetings.