Kidney Donor Found! Young Girl Saved Via Blogosphere & Social Media “Global Conversation”

http://thedomesticdiva.files.wordpress.com/2008/11/amazing2.jpg

Courtesy New York Presbyterian Hospital

Chicago Sun-Times newspaper published this deansguide article November 26, 2008

The evidence that we are living in one of the most amazing times in human history for communication and connectivity was again validated today. Marielle, the young girl from the Philadelphia area, who was facing certain death without an immediate kidney transplant has found a perfect donor.

Our Global Conversation

There is a global conversation being supported by bloggers, social media sites, and the many free community tools that make up our new Web 2.0 social media construct. In this case, within a 24 hour period, Marielle’s story was supported and viral spread on a world wide basis.

Events Unfolding: The Power of Citizen Journalism and Social Media

Here is a description of the events by Marielle’s mom

“It ends up friends and friends of friends posted about my search for a kidney donor to Marielle on Twitter, Facebook, web sites, and blogs–it made the news (special thanks to Courtney on Fox News!). . . and now we have more possible donors than we could have ever wished for! Thank you to EVERYONE who sent in donor forms, called, blogged, twittered, and helped spread the word. . . But WE DO NOT NEED ANY ADDITIONAL DONORS AT THIS TIME.”

“I am amazed by the power of the web and the hearts of those who helped make a difference.” —thedomesticdiva Marielle’s Mom


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Realtor’s Twitter Strategy: 4 Mistakes to Avoid By Communicating

FoxBusiness.com published this deansguide article 11-16-08

Reuters.com published this deansguide article 11-16-08

ComputerShopper.com published this deansguide article 11-16-08

Free Twitter Strategy Chart courtesy of Paul Gram’s Websitesuccessdoctor.com

Twitter.com is quickly becoming one of the most useful, fastest growing social media tools available today. Anyone from entrepreneurs to large corporations can utilize twitter to gain exposure, push out their message of value, research, learn, and network. Yet a large number of twitter advocates are making the most basic mistake in social media which is costing them valuable opportunities and slowing their desired results.

#1 Mistake to Avoid: Collecting Numbers

Stop collecting and start connecting! Too many people view twitter as a place to collect followers or create impressive numbers. This syndrome is not exclusive to twitter as many people make the same mistake on Linkedin. The collection of connections has no depth, no meaning, and no value unless you create communication leading to relationships.

#2 Mistake to Avoid: Staying within Your Own “Tribe”

Many Realtors, from my observations on twitter, are guilty of staying within the “tribe.” Simply put many Realtors fail to communicate or investigate outside the sphere of real estate. Instead they tend to limit the majority (if not all) their communications to other brokers or Realtors.

#3 Mistake to Avoid: Stop Hard Selling

Realtors have been trained, and ingrained, to push features and benefits with an ongoing hard sell sales strategy that has worked for decades–up to now. In today’s information rich, Web 2.0 savvy world, the hard sell is dead. Today’s most influential and successful Realtors understand that they must provide valuable information on an ongoing basis without a sales pitch attached. Instead of A-B-C tactics of “Always Be Closing” fame, today it is all about giving value.

What does this mean to Realtors on Twitter? A: If you only provide listing links and links about you, people will quickly begin to stop paying attention to your messages. Which brings us to the next challenge.

#4 Mistake to Avoid: Narrow Focus

This dovetails into #3 mistake to avoid because delivering the same narrow focussed message over and over is not compelling. If you are a Realtor and the only subject and strategy you employ is to leave links to your listings or to your website-blog people will begin to tune out.

Then What is the Strategy?

Like any social media community, twitter is most valuable when you engage other members in meaningful communication, provide valuable information to the community, and then collaborate when given the opportunity. Antidote to the 4 Mistakes:

1. Stop collecting numbers by communicating with people, show you care, and get involved.

2. Go outside your real estate community and make new connections with people from other career paths. Also consider people with similar hobbies and interests as viable networking partners.

3. Stop Hard Selling and become a provider of valuable information. By doing this people will perceive you as a valuable resource and somebody to be read and respected.

4. Widen your subject matter for a more well rounded approach to your messages. Personalize and humanize by providing information about things other than your business. Create value for your business connections as well as your networking partners who have no business ties to you.

Networking Mistake #2 Procrastination Ruins Relationship Building

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Matrix courtesy of projectsidewalk.com/blog

If you are allowing obstacles in your mind to get in the way of performing tasks and making progress then you are suffering from procrastination problems. In networking the biggest problem to creating a networking connection is an individual’s misconception that networking is hard selling themselves, their business, products, and services.

The bridge to a business relationship will fail if the person procrastinates in their follow through after the event. Connecting and forming a business relationship is time sensitive when you begin the process. If you do not follow through with promised information in a timely manner (immediately is best), then you lose.

What’s at Stake?

  1. Lost Opportunity: You most likely will not get a second chance to engage and connect with your intended networking partner.
  2. Reputation: If you do not follow through on your word, your reputation is at stake with your intended networking partner and their circle of friends.
  3. Viral Marketing: If you do not follow through to connect then your inaction may be reported via word of mouth to your industry niche audience.

Tips to Help You Follow Through

  1. To Do List: Note what you promised to deliver your intended networking partner.
  2. Point of Reference: Note what stood out in your conversation that you know your intended networking partner would remember.
  3. Response Habit: Utilizing your point of reference, email or call your intended networking partner as soon as possible (within reason) thanking them for their time.
  4. Set the Next Step: end your email or phone call with a next step. Examples would be to ask for a meeting, set a time to deliver your value as you promised, or invite them to an industry event. Be creative here.
  5. Document: Document your initial efforts to build your connection into a business relationship. Measure what worked, what did not work, and the process involved.

8 Networking Tips To Engaging Business Relationships

The new and most misunderstood skill set that employers are demanding today is the ability for their employees, new hires, and prospective hires to network effectively. Employers are looking for people who can engage, connect, and create business relationships. People are engaging online in social media networking sites as well as through offline real world channels.

Let’s examine the most difficult piece to networking–engagement.

We have discussed what Networking is Not: the Hard Sell. We have talked about what Networking Is: Giving Value. Now it’s time to talk about how to approach people when you arrive at your networking meeting or event: How to Engage.

What Does Networking Mean?

1. Networking means that you are willing to listen and create an open discussion.

2. It means you are acting authentically and genuine in your interest for another person and their business.

3. It means you want to create a connection and engage

Tips To Engage

Note: I will assume that you will dress according to the event you are attending, support good habits of hygene, and present yourself with your best foot forward

1. “Let’s Make New Friends” begin your event with a positive attitude that you will meet and engage

2. Name Introduction then Re-Focus means introduce yourself but do NOT launch into your elevator pitch. Instead politely re-focus the attention-recognition on the potential connection with a Question:

“My name is Dean Guadagni and you are? . . . tell me about yourself (name) and your business”

3. Shut Up and Listen

4. Concentrate and Focus so you may comprehend their message

Very Important: The biggest pitfall I face in networking is constantly analyzing a conversation, searching for connections with other people, our synergy, or strategies we may have in common. When I do this stream of conscious analyzation, I miss much of the message from my potential networking partner!

5. Note Interesting Points for follow up questions

6. Be Attentive make and hold eye contact, nod and give body language which signals to the speaker that you are listening and engaged.

Note: NEVER make the “Bar” mistake. What’s that you say-the bar mistake? You men know this one–the act of looking beyond the speaker over their shoulder scanning the room. NEVER EVER do that even if you are waiting for somebody to arrive. This is the kiss of death to any connection and it is interpreted as very disrespectful even if you did not mean to be disrespectful

7. Have Fun. I have worked as a janitor, run a jackhammer, laid asphalt, moved furniture, day laborer, door to door salesman, and a number of other horrific jobs while getting established in life.

Networking is NOT so bad especially if you think back to your worst jobs and tasks.

Consider the fact that you may just meet a new friend!

8. Recognition is so important. If you give people recognition by listening, asking genuine questions, showing interest, and connecting you will make networking what it is meant to be–new partnerships. Give people recognition, make them feel special because everyone has something special that they do, help people feel supported

Linkedin “The Boot” That Is Blasting Through The Closed Boardroom Mentality

What does Linkedin really mean to you and your business? According to Linkedin the following:

1. Control Your Professional Brand- show case skills and talents via your profile and Answer section

2. Network and Reconnect- 24 million members strong, an excuse to call on an old friend or business connection

3. Share Your Knowledge- and Expertise: allows you to show case your talents, gain exposure, or find answers

4. Receive Opportunities- it could be a job offer, consulting assignment, or appearance opportunity

What Is Linkedin?

LinkedIn “is the world’s largest professional network with over 24 million members and growing rapidly. LinkedIn helps you exchange knowledge, ideas, and opportunities with your trusted contacts.”

Why Is Linkedin Fun?

Linkedin is to business what baseball cards were to my childhood; collecting of statistics. Stats include:

1. Your Connections
2.
Total Connections from Your network
3.
New People in your network

What Makes Linkedin Serious Business?

All the ways to connect and utilize this tool for so many different people and tasks

1. New Users Guide Users manual with powerful strategies
2. Job Seekers Tips for landing a dream job along with ideas on how to market and brand “you”
3. Entrepreneurs: tap into experienced professionals and answer critical questions
4. Attorneys: Manage reputation, demonstrate knowledge and expertise, create client base
5. Business Development: Foster partnerships, look for opportunities, find new channels
6. Consultants: Demonstrate expertise while building your business
7. Journalists: Resources to news and inside information a vast resource for writers
8. Non Profits: Bring awareness of your cause and find the right resources
9. Venture Capital: Opportunities and Ideas come to you with connectivity

Press Releases For Viral Marketing Power And Traffic: Realtors Small Business Marketing Tip #8

One of the most effective marketing professionals happens to be a nationally recognized hyper local blogger by the name of John Harper aka theharperteam.com. One of John’s strategies is to utilize Press Releases to maximize the reach and viral power of his web-blog site. John utilizes a site called I-newswire.com. The following tip provides benefits to any small business, entrepreneur, organization, non profit, charity, public relations officer, or giant corporation.

What is I-Newswire.com?

I-Newswire is press release aggregator. Simply put they allow you to write a press release on almost any subject, submit your release to their network, and then push your message out to a vast network of media websites around the globe

Note: A good press release IS NOT a sales pitch for you, a listing of a property, or something that sounds like a self serving message. Like the blogoshpere, the tone of a press release needs to be valuable, informative, relevant

What Are The Benefits?

1. I-Newswire.com: press releases are seen on hundreds of news websites such as PressRadar.com.

According to I-Newswire.com:

“We are not able to track the exact reach because most of the outlets obtain our releases automatically using our XML feed at http://www.i-newswire.com/xml.php. In addition, your press release is hosted as a webpage on our site, and will be indexed by search engines such as Google and Yahoo, giving you additional exposure.

2. Journalist and Editors: these are the people who visit I-Newswire on a daily basis looking for newsworthy information.

3. Exposure: I-newswire.com has an Alexa.com ranking of 72,434 worldwide. Similarly ranked sites have in excess of 3,000 visitors per day and 20,000 pages views per week–that’s power

4. Press Release Writers: a best of breed listing of press release writers are available if you are not confident in your ability to produce your own. To acces this go to data bank pr-firms on the site

Strategy

This strategy is all about bringing readers to your website or blog. One of the best methods to bring fresh new readership is to make news yourself, report breaking news, or report breaking news (news that happened within a day or two) with your analysis and solution

Example Scenario

You are a realtor specializing in foreclosures. Your area is full of foreclosures and a Nationally syndicated news agencies writes a story on the state of foreclosures and investors waiting in the wings.

1. Take this article and make an aggressive headline announcement. Ex- “Foreclosure Market Saving Realtor Jobs.”

2. Write a short succinct few sentences about the core message of the media article

3. Use your succinct few sentences on the media article as the lead-in to how Realtor jobs are being saved by the added business that investors represent in your market

4. Offer a free pdf or podcast that provides a market report for your city or region’s foreclosure market and describe your free giveaway as a tool for investors or Realtors from other regions

5. Point readers to your website or blog in order to receive their free pdf or podcast “bonus”

Analysis

Small business owners are discovering that they can write multiple press releases about current events that relate to their niche or speciality. They then can leverage their knowledge, free information, or bonus as a method to give readers added value while bringing awareness to their website-blog.

Friday The 13th: Santa Clara County Association of Realtors Fantastic Meeting

Friday the 13th conjures up images of terror, accidents, ladders falling, black cats, and a thousand other luckless icons we all secretly avoid; yet today’s SCCAOR meeting was pure pleasure. The often hilarious and always entertaining “Rusty” ran the meeting with a Johnny Carson monologue flair.

People were pushed to tears from laughter or forced to hide behind any available facade when Rusty turned his penetrating attention on you. I found this out in a big way while introducing myself to the audience during the “First Timers” segment. Rusty found it quite funny that part of my business name has the word “transparent” in it. He proceeded to toss out a few “transparent” see-through one liners that I neither could avoid nor keep from laughing about myself. I survived the embarrassment with the caveat that Rusty’s monologue embedded our business name into the mind’s of the audience despite my red-faced appearance.

Another reason Rusty was so effective in garnering attention (via embarrassment?) was the fact that he moved about the room rather than remaining stationary behind a podium. The meeting is held at the Elephant bar; the audience is seated restaurant fashion. Rusty’s constant movement required us to pay attention, it kept things fresh, and (as mentioned) made us fully aware he could turn the white hot spotlight on you at anytime.

SCCAOR referred to as Campbell from here moving forward, has a different and refreshing set of rules. Unlike all of the other marketing meetings I have attended in the Bay Area, Campbell does not require you to pay a monthly sponsorship fee in order to address the crowd about your business. No need to shell out hundreds of dollars to buy the coffee, breakfast, or other perks for this meeting. Instead a company can simply pay a one time fee of “breakfast materials ie bagels etc. in order to speak about their respective businesses.

Another difference in Campbell is the fact that they do not allow for announcements in every meeting. No reason was given; judging by the length of the announcements today (15min) it is purely a time issue. Although this is not ideal, the networking opportunities (120 attendees) are abundant. The attendees I spoke to were very cordial and kind.

The following are a few highlights from today’s property listings:

52 South 12th Street, San Jose $1,199,950

5803 Killarney, San Jose $1,224,999

1114 Villa Street/176 Oak Street, Mountain View $1,400,000 7 unit Multi Residential

415 Kenneth Street, Campbell $879,000

1466 De Tracey Street, Campbell $768,800

1875 Harrison Street, Santa Clara $712,000

I attend Realtor Marketing meetings all over the Bay Area covering from San Jose eastward to Walnut Creek all the way north to Santa Rosa. If you would like further information about these meetings in order to market your business on a grass roots level, please feel free to contact me.