McKinsey Global Survey: Web 2.0 “Spurring Change” in Corporate Management and Organization

Web 2.0 tools are “spurring change” with corporate management and organization according to respected consulting giant McKinsey’s “Building the Web 2.0 Enterprise: McKinsey Global Survey Results.” The results of this report point to interesting trends that every corporation must analyze moving forward starting today. According to McKinsey “as Web 2.0 gains traction, it could transform the way companies organize and manage themselves, leading to what some have dubbed Enterprise 2.0.”

4 Reasons for Corporations to Consider Web 2.0 Tools:

1.  Interaction: 26% have reported Web 2.0 tools have “changed interactions with customers and suppliers”

2. Roles and Functions: 33% reported that new Web 2.0 technologies have “created new roles or functions inside their organizations”

3. Corporate Structure: 33% feel that Web 2.0 tools “are changing their corporate structure”

4.  Hiring and Talent Retention: 27% report Web 2.0 tools have changed the method that their company hires and retains employees.”

See Exhibit 6 “Spurring change”  for matrix

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Realtor’s 10 Step Process to Handling Customer Problems

FoxBusiness.com published this deansguide article October 17, 2008

Today’s Realtor faces challenges from a suffering economy, unavailability of credit, changing political landscape, and an overall public perception that “all is not well.” In the most competitive times in recent history for agents, it is of the utmost importance that a Realtor make the most of every single opportunity. A large number of opportunities are born out of obstacles or challenges within the real estate transaction.

Consequently a Realtor must have a set of processes that bring about solution that can be mobilized quickly in order to head off the worst scenario possible: a totally dissatisfied customer.

10 Steps to Handling Problems

1. Acknowledge Dissatisfaction and agree with the complaint if it is valid

2. Apologize for the problems leading to dissatisfaction

3. Ask Permission to revisit and outline the series of events leading to the disatisfaction

4. Acknowlege Responsibility for the actions leading to disatsifaction if it is valid

5. Provide Multiple Scenario solutions to the problem at hand

6. Ask Your Client if they have an alternative solution you did not name

7. Make Certain that the client has chosen a solution that meets their expectations

8. Outline a Schedule for the actions and the completion of the “fix”

9. Keep Client Informed by providing reports during the process of rectifying the situation

10. Upon Completion ask and obtain an agreement, verbal, that the client is satisfied with the solutions provided and everything involved with the “fix” upon completion

If you follow these 10 tips you will avoid the nasty fall out from “reverse viral marketing” where a dissatisfied client tells many friends, associates, and anyone who will listen their “perception” of your poor performance.

Realtor’s Video Tutorial Web 2.0: How You Explain A Global Revolution

One of the most brilliant explanations of our Web 1.0 world transforming into our Web 2.0 world of global connectivity, hyper linking people, and global communication was created by Mike Wesch Assistant Professor of Cultural Anthropology at Kansas State University. Professor Wesch is a contributor to the blog mediatedcultures.net.

Simply put this is a fast forward time line with critical thinking elements and posits that are coming true each and everyday in the evolution of the internet and online world.

If you want to be fascinated, educated, and more knowledeable then spend 4 minutes and 33 seconds of your life on this youtube video titled “The Machine is Us/ing Us” aka The machine is us and using us. This original video has been viewed ” 5,922,492″ according to youtube.

Mike Wesch: Link to his 7 videos

Jaxtr: A Realtor’s Widget Supporting “Radical Transparency” and the “24/7 Open House”

jaxtr-widget.jpg

Jaxtr, is an amazing widget that every Realtor should consider utilizing. Jaxtr is a free service where users may link their phones (cell or land line) with their online network (web site or blog) to receive or make calls worldwide while keeping their existing phone numbers private. This is NOT a new widget but for many Realtors taking their first steps into the Web 2.0 world, it is new.

Although a huge advantage to utilizing jaxtr is hearing from people who visit your blog or website, that is just the beginning. By adding a jaxtr link to your email signature, friends (worldwide) can call you with a click of a mouse.

Ease of use is important but even more important is the fact that you now have a method of avoiding the costly mega expense of international phone charges. There is no software to buy or download. Make or receive international calls for free.

If you decide to change your work or cell number, you simply add or update your number on jaxtr. Your incoming calls are then sent to the phone of your choice. In addition, jaxtr allows you to block callers or choose on a per caller basis which callers are sent to your phone “live” and which callers are routed to your voice mail.

The following is a description on how to sign up for a free jaxtr account and begin taking advantage of this cool widget:

1. Click on the huge jaxtr-sign-up-button.jpg tab at the bottom of start page.

2. “Sign Up Free and Start Talking Now” screen then asks you to fill out basic information as well as choose a screen name and password for your jaxtr account.

jaxtr-sign-up-screen.jpg

3. “Find out if any of your friends have jaxtr links” page is an optional page which allows you to seek out friends on Yahoo, Hotmail, Gmail, AOL, or Outlook who also have a jaxtr account. If you wish to skip this process go on to the next step.

4. The “Invite” page allows you to invite friends and family to join jaxtr. You may skip this or invite as many folks to join.

5. jaxtr “Email Verification Page” has a dashboard at the top.

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6. To “Verify” your email address click on the link in red at the top left sidebar.

7. Under “Verify email address” click on the “click here” link. This will verify your email enabling
jaxtr to activate your account.

jaxtr-email-verification-link.jpg

8. Another way to verify is to proceed to your email account, open the jaxtr email, and click on the
link to verify your email. The link in the jaxtr email will then transport you back to jaxtr in order
to finish the registration process.

9. In the top left corner of your dashboard in red “Add your phone” so you can receive calls on your
phone. Click on this link.

10. Now you will be in the “Basic Information” screen. Go to the 3rd section to add the phone
number(s) you wish to receive calls on.

jaxtr-add-phone-info-box-3rd-section.jpg

11. You then will be prompted to click on the “call me” button. Jaxtr then calls your number to
verify the number and that it works properly within the system.

12. The “Congratulations” your number has been verified screen will appear; proceed by clicking on
“continue.”

13. jaxtr-home-page-finish.jpg

14. This final shot above is your home page. From here you may customize your jaxtr account, find
explore jaxtr features, and navigate your way through the tutorial sections of the site.

Jaxtr supports a Realtor’s blogging efforts by providing connectivity to you the expert. It is another cog in concepts of “radical transparency” and “24/7 Open House” that both Patrick and Kevin outline in great detail.

Remember to have fun with this new “toy” and remain open minded to the possibilities that widgets bring to our ever changing real estate landscape.