Job Seekers and Entrepreneurs: Drive Your Competition Crazy

Reality Check

“If any of my competitors were drowning, I’d stick a hose in their mouth.” Ray Kroc

Harsh words no doubt but if you have ever read about McDonald’s founder Ray Kroc they fit his personality. Unlike Mr. Kroc’s take no prisoners attitude, Guy Kawasaki suggests that the best way drive your competition crazy is by “constantly innovating and serving your customers.”

If you are a entrepreneur or a job seeker go buy Guy Kawsaki’s latest book “Reality Check.” Begin on Chapter 66 with “The Art of Driving Your Competition Crazy” for the best practical advice on how to stand out, be memorable, and create your differentiating factor. Also check out the blog for more information. Although there are 8 important steps worth serious consideration, one stands out as the theme of Kawasaki’s advice: Focus on the Customer.

Focus on the Customer:  Entrepreneur

The irony here is that rather than trying to do something to your competitor(s), “the best way to drive your competition crazy is not to do anything to it.” The strategy to success is to focus on your customer by concentrating on great customer service, out-innovating the competition, and out-pricing them.

Focus on the Hiring Manager: Job Seeker

In the same respects there is an irony in this situation too. Instead of the job seeker attempting to out sell, out brag, or out maneuver his/her resume to be the best resume, the job seeker needs to concentrate on the hiring manager’s happiness.

This happiness can be achieved by creating value through a blog, a great Linkedin profile, and a social media broadcasting system. The goal for job seekers should be to remove the resume review process, time lost, costly hours wasted by a hiring manager who does not want to go through this process. By making a valuable case and delivering a message of value through target marketing, job seekers could completely remove this burden from the hiring manager.

Realtors Do You Understand the 5 Levels of Twitter Acceptance?

One of the best tools for measuring your commitment and understanding of the micro-blogging power Twitter.com comes from social media marketing superstar Rohit Bhargava the inventor of Social Media Optimization. In his article “The 5 Stages of Twitter Acceptance” Rohit has brilliantly and accurately outlined the evolution of many Twitter users. The graphic clearly highlights each stage and it acts as a measuring tool to those who have progressed forward in their acceptance.

The 5 Stages of Twitter Acceptance:

Imb_5stagesoftwitter_2
Courtesy RohitBhargava.typepad.com

My Acceptance Process for Each Level

1. Denial: One of my first blog posts of the summer of 2007 was to challenge Twitter’s validity as a tool-I instead described it ” Twitter becomes the equivilent of your well meaning but very nosy “Italian Grandmother.”

2. Presence: I simply went through the motions

3. Dumping: I inundated twitter with MY BLOG POSTS only a big no-no on any social networking site

4. Conversing: I reached the conversing stage 6 weeks ago as I really began to understand Twitter’s power 4 months ago. In this stage I knew I was progressing but I also knew something was missing-I was not a go-to objective source of information

5. Microblogging: I am now authentically building relationships 1×1, I am bringing in valuable information to the mix for other twitterers to ponder, and I am far more objective and willing to support the community