5 Reasons to Use PicApp Free Images on Your Blog

Bloggers are constantly faced with finding media, specifically pictures, that will both draw the attention of their audience and entertain. One of the biggest challenges is finding pictures that are not copyright protected. Beyond mining the Wikipedia’s of the world for your photo content, the best picture resource is PicApp.com.

5 Reasons to Use PicApp

  • Free: the images are free to use
  • Copyright: there is not copyright infringement possibilities as Pic App allows you to use their library of photos without legal ramifications
  • Ease of Use: it is very simple to cut and paste the embed code into any blog article
  • Search Engine Optimization: according to PicApp “All PicApp images include the right meta-data to assist search engines index the images and your posts better.”
  • More Traffic: high quality images improve your blog content, help to ensure people stay on your blog longer, and helps to facilitate return visits to your blog

Social Media: Revolutionary Paradigm Shift Away From Print

“Years to reach 50 million users: Radio 38 years, TV 13 years, Internet 4 years, IPOD 3 years, facebook added 100 million users in less than 9 months”   Erick Qualman

Web 2.0 Social Media is a paradigm shift of such massive proportions that it could be the biggest shift since the industrial revolution. The momentum is not slowing. Yet many naysayers try to point out that “this social media stuff” is just a fad- a passing fad. Instead blogging, microblogging, social networking, bookmarking, crowdsourcing, reviewing, and other forms of social media networks or concepts are expanding and evolving everyday.

Want some proof besides the failure of 800+ magazines in 2009, Gourmet the most recent victim, and the implosion of the print advertising business model? Don’t believe that things are changing because the delivery channel is changing? Trying to justify holding out establishing that blog, facebook business page, or Twitter account? THINK AGAIN-STOP and watch the video!

Erick Qualman, author of Socialnomics: How social media transforms the way we live and do business, is behind this eye-opening video that details how social media has changed the world. This kind of development reminds me of the music and cultural revolution of the 1960’s—a transformation that will likely have a long-term impact. Are you ready now to take social media seriously?

Blogging Strategies for Entrepreneurs: Showcase Your Expertise

Susan Hanshaw CEO Inner Architect

One of the most challenging aspects to blogging is knowing what to write and how to present the material. Many entrepreneurs, small businesses, and even large corporations do not fully leverage their own expertise as a source of content for their blogs. Why do people get sidetracked? The following is a step by step process that will help provide a beginning blogging plan developed by Susan Hanshaw CEO Inner Architect social media strategy firm and Dean Guadagni Business Director Inner Architect.

1. Blogging Purpose

What type of blog do you want to write? Choose a main purpose for your blog:

  • Income: blogging for an income through advertising revenue is the toughest type of blog to create
  • Breaking News: Pat Kitano’s breaking news model will change the way we find information
  • Informational: become a go-to source of value by providing tips, strategies, and case studies on a particular subject
  • Brand Marketing: ongoing messages focused on your brand
  • Lead Generation: sales and business development focus

2. Article Formatting

The most popular articles to read by formats:

  • Lists: any list whether it’s a Top 10 or Top 100 is the most popular article format
  • How to: describe how to do something with tips, steps, and strategies
  • Case Studies: writing that supports proof of ROI
  • Best of Lists: compilation of the best articles into lists
  • Interviews: compelling interviews that provide an inside look

3. What Do I Write About? 5 Questions You Must Answer

  • What do you want to be known-hired for aka your expertise?
  • What problems do you solve?
  • How do you differentiate yourself or your business?
  • Who is your audience?
  • What keywords will be used to find you and your business?