Networking Tip #11: Non Profit-Charitible Organizations’ Powerful “Client” List

In what has long been a high society secret some of the greatest most influential connections can be made while you are performing a great service to your community: charity volunteering.

Simply put associations, non profits, charities, and foundations solicit community business and political leaders for help. The list of volunteers is often a Who’s Who of your area. The help comes in fund raising as well as “substance factor” mentoring.

How Does This Benefit Me?

If you are looking for a place to network and meet your community leaders, business stalwarts, and possible networking partnerships, then volunteering at a well established charity organization is a powerful networking opportunity. Here are the 3 benefits involved:

1. Provide assistance to a worthwhile cause by giving back to your community

2. Network and meet influential networking connections

3. Become a speaker or mentor further advancing your name recognition and public perception

Where Do I Start

1. Begin by visiting your local Chamber of Commerce, Rotary Club, and National Foundation (ex-Cancer) for information on the local scene.

2. The best source is the A to Z Charity Listing for the American Institute of Philanthropy at charitywatch.org.

3. Charity Rating System at http://www.charitywatch.org/ratingguide.html is a fantastic report of the top 500 Charities nationwide

4. Local “Society Sheet” is usually contains the favorite charities of your local power brokers, business mavericks, and politicians. A great example of this in my area, San Francisco, is the NobHillGazette.com.

Final Analysis

Even if these kinds of society gatherings make you feel intimidated or uneasy, the possible connections are truly worth a few hours of self consciousness. At the very least, you will providing a service to a good cause and you can report your experience on your blog-website and at local industry meetings.

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Realtor’s Search Engine Strategy #1: Traffic Is Meaningless Unless It Comes From Your Target–Finding Leads In Your Market

This video explains some of the content needs a blogger must address. I have provided a list of content subjects (below) that will give you a beginning template. Be creative!

Many people on Active Rain and other sites tout the idea of traffic and how to increase your website or blog traffic aka readership, unique visits, or page views. The reality is that hits, or any other terminology you wish to use to describe “eyeballs” is virtually useless in generating leads to eventual sales if those “eyeballs” aka traffic are not coming from your intended keyword-keyphrase campaigns.

What is the use of having hundreds of pages views per day if those views were generated by keywords or phrases that have nothing to do with the region, the county, city, neighborhood, your business name, your surname, your specialty, or specific searches related to real estate?

“Hyper Local” Strategy

The best example of a hyper local blog strategy can be found at http://theharperteam.com authored by Bay Area Realtor John Harper. John’s strategy is to provide unending value pinpointing everything, not just real estate, happening within their region.

Power of Hyper Local

Your subject matter is a wide variety yet it is focused upon your locality. Consequently you have a well rounded, rich library of articles which become traffic drivers that bring in people interested in finding you and your specialty.

Remember Why

If people do NOT KNOW YOUR SURNAME then writing a blog with a hyper local strategy will lead them to you and introduce them to who you are and what you provide the community

Subject Matter

The following are some of the subjects utilized in a hyper local blog:

1. Traditional market reports

2. State information

3. County information ie politics, legal issues, growth

4. City issues, politics, public works, projects, politicians, new construction

5. Neighborhood information analysis vs rest of city neighborhoods

6. School systems

7. New Shopping malls, facilities, supervisory news

8. Restaurants

9. Entertainment

10. Services

12. Seasonal issues fire safety etc

13. City History, Civic Leader interviews

14. WiFi cafes

15. Entrepreneurs

16. SEO strategies

17. Local networking or support groups

18. Carnivals, fairs,

19. Fund Raisers

20. Local Sports

The list goes on and on.

The Results and Analysis

1. By writing articles and providing valuable information, news, and analysis John has become a go to source of free information for his East Bay area.

2. Google Searches- due to John’s articles he has many pages of diverse subject matter yet related to hyper local activities that rank very high on page 1 searches for keywords related to real estate, his community, or how to guides

3. His specific hyper local strategy has helped him become an expert about his community without him utilizing any sales tactics. The tone is simply giving over and over again valuable information to community readers who eventually find John because of his high Google placement on so many hyper local topics