Guy Kawasaki’s “Reality Check”: How Not to Choke

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Guy Kawasaki

In Guy Kawasaki’s wonderful book “Reality Check” we are treated to a two, that’s right 2, page chapter titled simply “How Not to Choke.” Choking may be the worst possible word to have attached to your career, athletic performance, and any moment that is meaningful in your life. To choke is to blow it by not having the nerve, losing your cool, blanking, freezing in the moment, or any number of horrific things a mind can do when it goes on lock down at the worst possible time. H3re are Guy’s ways to avoid choking.

Three Ways to Avoid Choking:

1. Avoid Negative People: stay away from negative people because what they say about you “can lead to you becoming what people say about you.”  Guy’s advice is to simply avoid them or “create product and serve them like hell.”

2. Invoke Positive Stereotypes: Positivity can “enhance performance.” Guy notes that Silicon Valley is a fantastic place for young people to start companies and that the “wunderkind” tag is a great example of a positive stereotype.

3. Frame or Reframe Yourself: Guy quotes Dr. George Lakoff  “you can control which groups identify with and the strength of that association.”

In essence the company you keep, the attitude you exude, and the perception you create are the most powerful ways to avoid choking in any situation. If you want more great advice, check out Guy’s favorite books. For even more great information, investigate Alltop.com Guy’s latest user content resource.

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Realty Times: Excellent Source But Where Does Blogging Fit In?

Realty Times is a premiere source of real estate industry news, information on different real estate instruments, and top advice for the real estate professional. They have market condition information, consumer advice, agent and industry news, as well as a rich library of valuable content to anyone interested in nearly any aspect of real estate.

The reason I said nearly any aspect of real estate is the rather stunning omission of information or tools on blogging. Although Realty Times is not as archaic or dormant in their Blogging coverage as a certain large industry association we all know, I expected more from such a fine site.

Blogging

When I searched the site, utilizing their search box, inputing the phrase “blogging tips” nothing was returned. I then input “blogging” and the results were a mixed bag of information.

In 2008 only 3 article have been written that have referenced information to blogging. Of the three, the most information is contained in “Online Real Estate Marketing Is More Than Just Sharing Ideas” written by Ralph Roberts. It is a good solid informative article but Ralph only spends 2 paragraphs and a handful of bullet points on blogging. It is even more curious when you consider the following excerpt from Ralph’s blog:

“Blogging has created so many opportunities for me, from speaking engagements and consultations to defining my expertise as an authoritative figure on real estate fraud. There is no questions that blogging has greatly benefited me both professionally and personally.”

The next Realty Times blogging articles date back to August and May of 2007.

As Ralph so eloquently stated in his opinion of how blogging effected his business life and personal life, I would have to say that blogging has greatly benefited me both professionally and personally. I have carved out a niche for myself in the business world with the help of blogging and blogging has been a major focal point that I shared with my love interest when we were just beginning our relationship. You got it right on the money Ralph!