Unshorten.It: Open Unidentifed Links with Confidence

This guest post from Innerarchitect.com, digital marketing agency based in San Francisco, takes a look at content curation security. Opening links in today’s world is often a dangerous activity.

Safety in today’s Web world is often threatened by a wide array of malware, hackers, and unscrupulous cookies designed to steal your information. Marketers are often faced with security issues when curating content in their everyday duties. With the now industry standard link shortening services, marketers are faced with opening links that have no identifying attributes. What lurks behind a shortened link can be nothing but a great article or something that could cause real problems- until now.

Unshorten.It

Unshorten.It is a tool designed to take the fear out of opening unidentifiable shortened links. According to Unshorten.It “Unshorten.It takes any bullets for you, analyzing the website for safety and letting you see it before you decide whether to proceed.”   Unshorten.It provides:

  • Identifies the URL the link points to
  • Title and description tags of the target web page
  • Screenshot of the target website
  • Safety ratings as provided by Web of Trust 
  • Alerts you if the website is found in the HPHosts blacklist

Unshorten.It Results

Unshorten.It for each shortened link input returns a post title, destination URL, description, and safety ratings:

And the final output a screenshot:

Leverage Twitter “Favorites” Like Brian Solis

Are you strategically utilizing Twitter? Would you like to identify, understand, and successfully utilize the same strategy that thought leader and social expert Brian Solis uses? If your answer is yes, then the following post will help you take the first step. This post was complimented by Brian and received 173 retweets, 75 Facebook likes, 71 Linkedin shares, and 17 Google+ +1s. Consider the following post a road map into how Brian has successfully taken one feature on Twitter and made it his own recommendation channel.

Twitter’s most underutilized, outside of lists, and most valuable opportunity is the “Favorites” feature.You all know how it works but do you understand how to strategically utilize favorites? Do you use Favorites for anything other than to “bookmark” important tweets for research and future reading?

Brian Solis is a formidable thought leader in the digital space, author, and genuinely willing participant who engages with many who seek his help. Brian’s use of the Favorites feature is the reason for this post- it’s simple and simply brilliant.

How Does Brian Solis Utilize the Twitter Favorites Feature?

Granted, the vast majority of us, me included, do not have the name recognition, authority, and influence of a Brian Solis in the digital marketing space. But that doesn’t mean we can not utilize Brian’s strategy. Brian’s strategy is to Favorite the wide array of compliments, positive references to his work, and referrals he receives on Twitter. Like many websites that provide customer referrals, in quotes, Brian is leveraging his deserved popularity with people on Twitter.

References to Brian Solis’s Expertise

An example of people’s perception of Brian’s expertise:

Referrals to Brian Solis’s Work

An example of people’s referrals to Brian’s work, books, speaking engagements

People Quote Brian Solis

In what has to be the most flattering and effective use of Favorites is the collection of people quoting you, your book, or your speaking engagements. Here are some examples of people’s reaction to Brian Solis:

3 Ideas How You Can Utilize Twitter Favorites

  1. Showcase Retweets: every time you receive a RT that is about your work, favorite (save) that tweet. People who thank you for your work including writing, speaking engagements, or opinions sought should also be Favorited. This stream will provide prospective followers with reasons to follow you
  2. Tweet Your Favorites: as you begin to build your Favorites “bank” of goodwill, start tweeting the link to this section. Promote what people are saying about you
  3. Tweet Other Users Favorites: help recognize people’s work by tweeting the link to their Favorites section as I did above with Brian Solis. This will also place you on the map as a person willing to share content and help other users. In addition, you might catch the eye of a user by promoting their work

Why Does Google Provide Free Products? Welcome to deansguide’s 5 Year Anniversary

Introduction

Special acknowledgment must be made to two very important people in my life. The first is my inspiration to begin blogging and the man that introduced me and inspired me in becoming a social media consultant: Patrick Kitano. Pat, my former business associate at Domus Consulting Group and close friend, is truly a thought leader in the social media space and one of the original first adopters of Twitter and Facebook.

The second hero in my rise into blogging and social media is my current business partner Susan Hanshaw, A former Vice President in a large direct marketing firm and marketing expert, it was Susan who helped me believe in my abilities and was instrumental in launching my public speaking career. She means the world to me.

………………………………………………………………………………………………………………………..

Dateline March 31, 2012

Today is my 5 year anniversary as a blogger. Although my instincts say write a post about my accomplishments and experiences as a blogger, my judgment says that’s too self serving. Instead, I will dedicate this short post, #718 to my thoughts on Google and why they have provided free products to the masses.

Google’s Premise

Long before consumers had privacy issues with Google, Google understood the “social graph” and how the information we provide to them, through all of their free product offerings, could impact their ability to deliver target specific advertising that works.

Today, Google understands that Google+ is the “glue” that binds together their product offerings. They have rewarded consumers and brands that have adopted Google+ with SEO benefits. Any free product that Google offers is done, first and foremost, to capture your personal information, your habits, your favorite things-people-places. Eventually all of this social graph intelligence will help them continue to build better advertising product offerings and in the future truly build a real-time search engine that prominently includes “social signals” and not just questionably link stuffed websites.

Conclusion: Citizen Journalist Power to the People!

Blogging is the lynchpin driving force behind Web 2.0. We  have finally gained control over our own information. We now are “citizen journalist” with the power that blogging has represented in the democratization of content, news, and personal information. We are in control and own our destiny like no other time in history. We have wrestled this control from the greedy, over confident, and monopolistic print and television media that had a stranglehold over us for over a century.

It’s a new day, a new era. Are you taking advantage of your rights? Join me in standing together forever for the rights and freedoms that every person enjoys to take control of their story and present it to the world.  .  . long live citizen journalism, blogging, Google, and the spirit of discovery!