WakeUpWalMart.com: Manage Your Reputation or Else Someone Else Will

Wakeup Walmart

Online reputation management is a growing concern for the smallest business to the largest corporations. Blogging is one of the best tools to deliver messages and challenge erroneous information about a company brand. Social media networks allow companies to create profiles and pages which also act as a delivery system. The ultimate sum total of the effort to blog and create social media profiles and pages is to populate the page 1 Google search for the company name. The following is a perfect example of why companies of all sizes should be concerned and aware of how to defend their reputation online: WakeupWalMart.com

WakeupWalMart.com

The plethora of information presented on this site is the best example of why WalMart should be concerned. The following are links to each category:

  • WalMart Facts: covering such subjects as cost to taxpayers, wages, worker injuries, worker benefits and many more issues that the site highlights
  • Take Action: a plea to write your story, start a group, or write a letter to the editor
  • Media Center: including video, pictures, and WalMart in the news

This site is a warning to all companies that you can no longer remain silent when your brand is under scrutiny. Have a online reputation management plan and execute it as soon as possible.

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Manage Your Online Reputation Through Profile Placement

Defending your online reputation is a key element in establishing your ability to capture the top 2 pages of a Google search engine query for your business or surname. The goal is for you to capture the top 10 positions on page one of a Google search. You want your own writing, web site, blog site, and positive reviews to show up first when a search is performed.

Strategy of Defense

By precisely crafting and posting your profile onto the major Web directories or social media networking sites, you will begin to leverage the Google SEO “juice” for those sites. In turn your profile(s) on these sites will populate your top 10 positions forcing any other blog or web site information down the search list. The idea is to bury any unsubstantiated bad reviews or unwarranted information below the first three search pages.

Reputation Management and Your Profile

In a fantastic article on online reputation management “50+ Sites To Help You Bury Negative Posts About You or Your Company” Jeff Quipp states: “Keep in mind, most people never go beyond the first page of search results.”

Jeff’s strategy is to “build a profile on various sites.  .  .  most important is that the profile name should be the exact term phrase that any negative piece of information is ranking for in the search engines.”

50 Sites To Help You Defend Your Online Reputation

1. Digg
2. LinkedIn
3. Twitter
4. Stumbleupon
5. Facebook
6. Propeller
7. Magnolia
8. Jaiku
9. Simpy
10. Technorati
11. coRank
12. YouTube
13. BlogCatalog
14. Zimbio
15. HubPages
16. Reddit
17. UPCHUCKr
18. BlogMad
19. Curbly
20. Flickr
21. PublicBlend
22. Bumpzee
23. Pownce
24. ViewZoo
25. PeekYou
26. Hugg.com
27. Connotea
28. BlinkList
29. BlogFlux
30. Netvous.com
31. Plime
32. MyBlogLog
33. Giggg.com
34. DotNetKicks
35. Diigo
36. CoComment
37. LiveJournal
38. Faves
39. Indianpad
40. Blogmarks.net
41. MySpace
42. Mixx
43. ZiiTrend
44. FriendFeed
45. MetaCafe
46. Last.fm
47. ZippyVideos
48. Quizilla.com
49. Kirtsy
50. Photobucket
51. Deals
52. Agentb
53. BlogSpot
54. HuffingtonPost

Online Reputation Management Is About Walking Tall And Carrying A Big “Stick” Called A Blog

Even The Devil Needs a Little Online Reputation Management

picture of online reputation management

Reuters.com published this deansguide article August 8, 2008

Courtesy of eVisibility.com a fantastic internet marketing agency and voted one of the “Ten Most Dependable Search Engine Marketing Firms in the U.S.” in a study performed by Goldline Research for Inc. Magazine. Thanks go to Miguel Salcido!

Note: “It ain’t braggin if you can do it” and apparently eVisibility can do it!

Online reputation management is all about having a online presence that will allow you to quickly respond to any challenge of your service, products, or business that shows up in a Google search of your surname or business.

The Yelps of the world and consumer comments are not always accurate nor correct. Your competitors may also play dirty pool and create their own “erroneous false” reviews in order to tarnish your image, company image, and public perception.

Step #1 Blogging

The fastest method to defending your surname or business name reputation online is creating a blog. Websites help but due to their lack of fresh continuous content, they do not stand a chance in the SEO wars that are being waged online

Step #2 Monitor

Monitor your surname and business name on a weekly if not daily basis. Note who shows up on your page one searches. Investigate what they are saying and why they are placing for your keywords or names

Final Final

Without a method to respond or interact immediately to bad reviews or erroneous reports your reputation is at stake. If you don’t perform basic analytics on your surname, business name, and keywords you run the risk of somebody making statements you do not want on key Google searches. Defend yourself do your homework

Miguel’s Professional Advice on Reputation Management:

“I wanted to add that you should stay away from leaving comments on the blogs that bash you because all you are doing is re-enforcing that site’s rankings by offering your content to it. It will also most likely just fuel more discussion.

It is really important that you clear at least the first 2 pages of any negative search results when it comes to your name and your company name. We specialize in this. One of our methods includes creating as many social profiles as you can online. Facebook, LinkedIn, Digg, Flickr, Crunchbase, etc.”

“Why Being First In Google Will Really Help Grow Your Real Estate Business”: Cornell Study Latest Blast To Realtor Community

One of the must read blogs in the blogosphere, therealestatebloggers.com, outlined a 2006 Cornell University study that is a call to arms for real estate brokers and agents yet to adopt blogging as a marketing tool.

In the article “Why Being First in Google Will Really Help Grow Your Real Estate Business” the following points are vital to your business:

1. 1st Position in Google: ranking #1 on page 1 of a Google search “will get you more than half of the clicks on a given search.”

2. 1st Position vs 2nd Position in Google: Ranking “first in Google will get you 4 times the clicks that the second position will.”

3. Top 10 Myth: According to seoresearcher.com “The ‘top-ten’ (Top 10 spots-page 1 on a Google search) itself is a very diverse group with the number of clicks increasing almost logarithmically as your rank grows.”

The most important point–“The first five positions get over 88% of the traffic, and the first three – 79%.”

Another blog to check into if you are interested in Marin County real estate is Ginger Wilcox’s (Pacific Union Greenbrae) blog blogbythebay.com. Ginger provides timely news about one of the most expensive counties in the country to live. Good job Ginger!

Realtor Health Tip #1: 8 Steps To Combat Stress

 FoxBusiness.com published this article February 12, 2008

Stress is one of the most devastating health concerns people face in today’s fast paced 24-7 society. Stress leads to sleep disorder, heart related maladies, high blood pressure, and it often drains energy leading to a weakened immune system.

8 Steps to Controlling Stress:

1. Rituals–Begin your day with a ritual that centers you in peace. Meditate using focused concentration, mantras, or daily affirmations reintroduce a sense of peace and tranquility

2. Create Awareness–Consciously examine your thoughts and responses to stressful situations. Be aware that you have control over your thinking process and the responses to these thoughts. Simply put, do not leave this to chance.

3. Healthy Diet–Identify your diet and investigate whether the foods you consume affect your energy level and overall health. Doctors have found that one of the leading causes of low energy and other harmful health problems is food intolerance.

4. Healthy LifestyleManaging stress through exercise is one of the most important things you can do for yourself. A consistent exercise program will help lower blood pressure; push waste out of the body with promoted blood flow; release endorphin chemicals which promote happiness positively effecting your overall well being; and well conditioned people have a tendency to be more resistant to stress

5. Big Picture–Do not stress over small things aka don’t sweat the little things. Be aware of the bigger issues in your life by not needlessly worrying about the tiny aspects

6. Joy and Peace–Create the “mindset” ( A fixed mental attitude or disposition that predetermines a person’s responses to and interpretations of situations) that you will approach the world from a perspective of joy and peaceful thoughts. Lose the anger and bitterness that accompany people like baggage in a failed love relationship

7. Be Grateful–Focus on all the things you have to be grateful about in your life. Remember the love, family, health, talents, and freedoms you are blessed with and enjoy them

8. Balance–Work-life balance is a huge issue. Hobbies, interests outside your profession, philanthropic work, family time, or personal growth education are a few important aspects necessary for a stress reduced life. Make a list of these activities and begin to make plans to indulge yourself today

2 Principles of Networking For Realtors: “It’s Not Who You Know–It’s Who Knows You

Jeffrey Gitomer is the man behind the quote: “It’s not who you know it’s who knows you.” He is also the most important source for networking aka connecting in America today. Go to gitomer.com for a mountain of evidence on why this man is so important to your success.

I have spent the past 5 years attending networking events around Northern California including: 8 city marketing associations; 5 chamber of commerce chapters, Women’s Council of Realtors; Women in Consulting, National Association of Women Business Owners; Silicon Valley Startup Entrepreneur’s Association; Women in Human Resources; National Association of Realtors; Inman Connect Conference, 6 Technology fairs; California Mortgage Brokers Association; and Independent Brokers Network meetings.

I estimate that I have attended, in that time frame, some 600 events and meetings. I believe I have met at least 1,800 people in my efforts.

I have met fewer than 10 individuals who have connected or networked in the correct manneraccording to expert Gitomer. What is the correct manner or method to connecting and networking?

Principle #1 in Connecting: “Give First” rather than “ask for” first

Analysis: It sounds so simple yet it never seems to happen this way. The majority of people believe networking is about explaining what they do, who they represent, what their product-service is about, and how they can help you and the rest of the planet.

In reality those people give nothing, expect everything, rarely follow up, and are monumental “time wasters.” Simply put if you can’t do something for them they are not interested in providing value in return.

Principle #2 in Connecting: Help others get what they want as you are seeking what you want

Analysis: Although this is an old adage and delivered by countless people it still rings true today.

Have a plan for helping people you want to connect with while networking. Discounts off your product-services or introductory offers are NOT VALUABLE commodities that would create the perception that you add value to your connections.

What are the challenges facing your prospective customers in 2008?

What expertise do you have, contacts that you could provide, information that you could present that would truly make a positive impact on your prospective connection’s bottom line?

Once you answer those questions, you are on your way to building your networking efforts, connections, and one step closer to people knowing who you are!

Real Estate Broker’s Survival Kit Tool #3: Google’s Philosophy–Broker’s Guide To Staying In Business

Nielsen.com’s Professional Network Small Business Resource Center published this article January 12, 2008:

In Tool Kit #3 (Part 2) we will explore the second 5 truths that Google has discovered in doing business successfully. The biggest issue brokers and agents face is that the majority of the industry hates change, is unwilling to change with the times, constantly fights to horde information that the public already has access to, and does not understand that their revenue model is being challenged and will change in the near future.

If you are a broker looking for new ideas then take a deep breath–you may not like the following list.

6. You can make money without doing evil
: Google’s revenue model is advertising. What differentiates Google is that they are very strict to adhere to the philosophy that they will only display advertising that is relevant to the search results of each page. “. . . only certain searches produce sponsored links. . . Google firmly believes that ads can provide useful information if, and only if, they are relevant to what you wish to find. Google will never breach customer trust on this issue.

Q: Are you certain that you are providing your customers with relevant information, useful services, and things that the customer wants without forcing them to wade through unwanted or useless information or services?

7. There’s always more information out there: “Once Google had indexed more of the HTML pages on the Internet than any other search service, our engineers turned their attention to information that was not as readily accessible.”

Q: Is your company constantly looking for new information, improving your business procedures, and attempting to educate your “human capital” on an ongoing basis?

8. The need for information crosses all borders: “Though Google is headquartered in California, our mission is to facilitate access to information for the entire world. . . We also offer a translation feature to make content available to users regardless of their native tongue.”

Q: Do you make your brokerages’ information easily accessible to your niche as well as a broad audience, are you sitting on your “local porch” and ignoring opportunity, and do you have tools in place to measure your audience’s response to your information?

9. You can be serious without a suit: “Google’s founders have often stated that the company is not serious about anything but search.” Although they have the most eccentric corporate benefits from gourmet cafes, bicycles, grooming, gourmet coffees, educational opportunities, and other incredible perks, Google always puts users first when it comes to there services.

Q: Does your agents and staff give off an air of superiority, haughtiness, or blatant snob appeal? Is everyone in your organization galvanized toward an overall company goal and purpose? Do your people perceive themselves as hard working or busy when in reality they are neither?

10. Great isn’t good enough: Like Nordstrom’s mantra “Under promise and over deliver”, Google believes in delivering more than expected. Google “does not accept being the best as an endpoint. but a starting point. “Google takes something that works well and improves upon it in unexpected ways. . . This constant dissatisfaction with the way things are is ultimately the driving force behind the world’s best search engine.

Q: Can you say that you are running your brokerage with your customers as your top priority, constantly searching for new ways to improve your services and procedures, and are you on a never ending quest to stay in front of the technology curve that is reshaping your industry?