Did You Know These 7 Social Media Statistic That Could Change Your CEO’s Mind?

For many C-level executives, statistics are often the basis of “proof” required in order to launch a social media campaign or ongoing social network marketing efforts. Everyone wants a ROI metric like conversion rates or response rates that prove the influence social networks have on consumer sales. Yet for every brand that waits for “proof” that social influences consumers to purchase their products or services, there are hundreds of their competitors engaging the same consumer audience, influencing sales for their brands, and creating a life time value metric that only comes with long term concerted marketing efforts within the social channels. What’s a CMO to do? Here are some interesting statistics worth considering at your next big meeting. The revolution continues.

Social Media Usage

  • Small Business: the use of social media  has grown in recent years, rising from 12 percent in 2009, to 24 percent in 2010 to 31 percent currently Search Engine Watch
  • Facebook Users: the ubiquitous social network of our times, so far, now has 750 million users Techcrunch
  • Google Search: Google handles over 11 billion queries per month comScore
  • Social Media Advertising: spending for advertising will quadruple from $2.1 billion in 2010 to $8.3 billion in 2015 Direct Marketing News
  • Buying Habits: online users say they are more likely to buy from a brand that answers their questions on Twitter Techcrunch
  • Mobile: 40% of US subscribers regularly browse the internet on their phone 60 Second Marketer
  • Mobile Purchasing: 12.5% of all e-commerce transactions will be performed on a mobile phone by the end of 2011 60 Second Marketer
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