Constant Contact the plug n play email platform choice of many email marketers, has just rolled out a fantastic new feature for their email platform: social stats. This new feature will give email marketers a better understanding to the how, why, when and where people share email campaign information.
According to mashable.com: “The new e-mail marketing tool will offer a complete social snapshot around e-mail campaign performance. Social Stats tracks Facebook “Likes,” tweets, LinkedIn () posts and e-mail pageviews originating from social media channels.
This is the beginning of a new era for email marketers who have been hungry for social data information. With this tool, email marketers will be more effective in testing their subject lines, copy, and segmentation strategies to strategically make their campaigns social media optimized with their targeted audience as online evangelists.