Twitter hashtag events #FollowFriday and industry niche events such as #TravelTuesday and #WineWednesday are fantastic opportunities for brands to recognize, recommend, network, and create awareness for their products and services. These events are often the best first step to begin to open lines of communication with their targeted prospects and consumers. The following strategy is a way for a brick and mortar brand to recognize their customers, prospects, and the power of Foursquare.
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Step 1: Create a “Foursquare” List
The most important feature on Twitter is the list building feature. Create a Twitter list titled “Foursquare.” Place people who have checked into your business in this list. Note: You have the option to make this list public or private. The benefit of making your list private is that you will keep your list of consumers or potential consumers private and away from the prying eyes of your competition. The benefit of a public list is the fact that you are recognizing an individual and they are very likely to notice you have placed them into a list. Listing people or brands provides those Twitter users with more exposure to a larger audience
Step 2: Recognize Check-ins
One of the most important advantages to Foursquare is the ability for consumers to “check-in” at a business’s location. This check-in provides a brand awareness by telling everyone, in their network, where they are enjoying their time. Savvy companies that understand how to mine these check-ins can create “tips” aka offers that are automatically delivered to people who are checking-in at a business near their own.
Recognize your customers or prospective customers who check-in at your business by:
- Copy: write copy that rewards people for checking-in at your business. Ex- “These folks support U by Checking-in on Foursquare @winesoiree @JillDever @susanhanshaw @Cordairgallery @BobMc #FollowFriday
- Offer: create an offer that compels people to check-in at your business. Wine industry Ex- Our reward 4 your check-in Complimentary Tasting for 2 @napavalleyrogue @pkitano @evenanerd @MichChat @vinogirlie @sharayray #WineWednesday