Twitter Success: Do You Have Twitter SOL?

Do you have Twitter Sol? If you do then you are utilizing and leveraging Twitter for all it is worth. You are making friends, networking, and making a difference. If you don’t have Twitter Sol you are not being heard, you have not opened lines of communication, you are not leveraging the network, and you are not making a difference- you are just there.

Twitter Status Quo

Most people and companies do not take the time to learn all of the features, functions, and strategies the network has to offer. After a frustrating time trying to blast spam or Noise messages of sales, the final chapter is an abandoned account which creates problems:

  • Perception: that the company or person did not take the time to learn or engage on Twitter could tarnish the brand in their consumer’s eyes
  • Listening: that the company or person no longer cares about the consumer’s concerns, stories of using the brand, or problems with the product or service
  • Communication: even if the company or person listens to the network they no longer have a tool they are willing to use to engage these consumers. Instead they will allow anything and every opportunity to pass all because they established a Twitter account before creating a strategy

Twitter SOL

Strategy: Do you understand how to leverage Twitter to perform

  • Keyword searches
  • Prospecting for new clients
  • Networking
  • Monitoring your brand
  • Defending your reputation
  • Creating offers
  • Measuring ROI via keycodes
  • Broadcasting
  • Announcements
  • Creating a “viral army” of people or companies that will carry your messages forward
  • Recognizing people and companies via messages
  • Copywriting hashtag events
  • Replying directly to your prospects
  • Privately messaging
  • Follow vs. Follower ratios 1:1
  • Attract a targeted Following
  • Segment through list building

Opportunity

  • Find “Real Time” conversations
  • Monitor multiple keywords
  • Engage with prospects
  • Create alliances
  • Network with industry-niche Associations, companies, people
  • Ask for guest post on blogs
  • Set up meetings

Luck

  • Contact from prospect
  • Recognition by your industry or prospects
  • Timing of offer or communication
  • Right place at the right time
  • Engage with prospect who do not communicate via email, postal, telephone or traditional channels
  • Find employees, partners, contractors
  • Discovered by online media, mass media, different countries or cultures