AnswerBag published this deansguide article 5-21-10
[picapp align=”left” wrap=”true” link=”term=Victor+Mature&iid=4182086″ src=”e/3/9/4/Kiss_Of_Death_63df.jpg?adImageId=12930660&imageId=4182086″ width=”234″ height=”178″ /]Twitter Hashtag events are strategic opportunities to network, communicate, recognize, and launch your brand. If done strategically and properly, your efforts will result in benefits for your brand. But beware. . . there are many mistakes and pitfalls of laziness. We have identified the biggest mistake and the best solution to fix this mistake.
Biggest Hashtag Event Mistake
The biggest mistake made during a #FollowFriday or industry-niche hashtag event is the simple listing of people or companies being recommended:
Best Hashtag Event Solution: Write Compelling Copy
- Titles: create titles for people. Wine industry example- “Purple Elixer Fanatics”; “Grape Groupies”; “Bodyguards to the Vine” By creating a catchy title with personality, you embody what people want to be known for on Twitter
- Reasons: create copy that describes the reason someone should follow. Wine industry example- “Vine Pro’s Prose” aka a great wine journalist or blogger; “Wine Ambassadors”; “Vine knowledge & patience”
- Single Recommendations: the most powerful strategy is to create a recommendation for one vital and important contact you wish to make. Wine industry example- “@ChefChiarello innovative and rustic cuisine that makes a statement, sets the tone, satisfies the soul #FollowFriday (link)”