Twitter Usage In America 2010: Edisons’ Startling Findings

AnswerBag.com published this deansguide article 5-5-10

Edison Research: Twitter Usage In America 2010 produced surprising results and many new findings that shed some light on interesting developments within this growing marketing and sales channel. The following are a number of the interesting findings in the report:

  • Awareness of Twitter: has exploded from 5% of Americans  age 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)
    dg: Twitter awareness is being driven by traditional media outlets losing their grip on breaking news
  • Regular Usage: despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook
    dg: Facebook remains the juggernaut opportunity for companies willing to adopt an enterprise wide social media plan
  • Brands: 51% of active Twitter users follow companies, brands or products on social networks
    dg:
    this statistic alone is a huge signal to companies that people are consuming information on Twitter as an alternative to traditional channels; consequently this shift is a huge sales opportunity and a must monitor channel
  • Mobile: nearly two-thirds of active Twitter users access social networking sites using a mobile phone
    dg: this signals the next generation of foursquare based instant real time messaging where consumers check in at a location, companies monitor foursquare, companies quickly make offers to consumers based on location
  • Income-Education: Twitter users are more likely to live in higher income households and 63% of users have a college degree
    dg: although the name is goofy and the channel is often disparaged for it’s frivolous number of tweets, the fact remains many intelligent people are leveraging this channel for their business goals