Consumers Buy & Recommend Brands Engaged On Facebook & Twitter

[picapp align=”right” wrap=”true” link=”term=storefront&iid=233656″ src=”0230/7d64cdda-af88-4e49-9e83-9fe5eec13b10.jpg?adImageId=11728351&imageId=233656″ width=”380″ height=”253″ /]A new study by Chadwick Martin Bailey, a Honomichl Top 50 ranked, custom market research and consulting firm has found that consumers engaged and participating in social networks are more likely to buy and recommend products by a brand they follow or fan. The implications are enormous for huge corporations down to the smallest businesses: if you are not on Facebook or Twitter you are losing to your competition.

About The Study

  • Data was collected from 1,504 adults (aged 18 and over) via a nationally representative online survey questionnaire within the United States.
  • iModerate Research Technologies conducted one-on-one discussions to more fully contextualize their social media behaviors.

Key Findings

  • 60% of Facebook fans and 79% of Twitter followers are more likely to recommend those brands since becoming a fan or follower.
  • 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are a fan of.

CMB: 4 Decisive Reasons Your Company Must Be Engaged on Facebook & Twitter

  • “It’s  that a company have some digital face – whether it’s on FB or Twitter I don’t know – but they need a strong electronic presence or you doubt their relevance in today’s marketplace.” Female 50-54
  • “Either they are not interested in the demographic that frequents Facebook and Twitter or they are unaware of the opportunity to get more exposure in a more interactive method.” Male 35-39
  • “It shows they are not really with it or in tune with the new ways to communicate with customers.” Female 18-24.
  • “If they’re not on Facebook or Twitter, then they aren’t in touch with the “electronic” people.” Female 55-59

4 Steps in the Emerging Trend of Real Time Social Networking

We believe that the evolution of social media will be the real-time breaking news revolution. Pat Kitano, leading authority on breaking news and new thought leader in social media, has long espoused the virtues of businesses communicating with their consumers and prospects in the moment within a social network. The emerging trends:

  • Engagement: companies listen to and engage with consumers in real time
  • Monitoring: companies begin to monitor foursquare, geo-location tool for iPhone users, and Twitter in search of consumers within proximity of their brick and mortar locations
  • Offer: companies then reach out to consumers closest to their location with messages containing keycoded offers
  • Results: consumers begin to leave traditional Google search and “old stale” news sources for the breaking news, real time messaging
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