The time for integration of your traditional sales and marketing channels with social media has arrived. The new social media channels of Facebook and Twitter are the next pieces to marketing success. The key is integration of old into new, measuring all channels, and understanding where your customers prefer to receive their information about you.
Traditional Sales & Marketing Channels
Facebook and Twitter: Begin the Integration
- Identify your customers who are on Facebook and Twitter
- Identify your customers who are Facebook fans and Twitter followers
- Engage with your customers, on Facebook and Twitter, who are not fans or followers
- Formulate a strategy to get your non fans and non followers to adopt you